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Boston Beer Company Reports Depletions +46%, Shipments +39.8% in Q2

Boston Beer Company Reports Depletions +46%, Shipments +39.8% in Q2

Boston Beer Company reported second-quarter depletions (sales-to-retailers) growth of 46% and shipments (sales-to-wholesalers) growth of 39.8% during the second quarter of 2020, according to financial results shared after the end of trading today.

Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’

Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’

The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.

Coronavirus Impact on Beer Industry: Taproom Closures, Event Cancellations

Coronavirus Impact on Beer Industry: Taproom Closures, Event Cancellations

As the coronavirus disease known as COVID-19 spreads across the U.S., beer companies are adjusting their businesses for a reality in which being social is discouraged. Many companies are bracing for a downturn in on-premise business, including brewery taprooms.

Truly Hard Seltzer Growth Comes at a Price for Boston Beer Company

Truly Hard Seltzer Growth Comes at a Price for Boston Beer Company

Truly Hard Seltzer sales boosted the Boston Beer Company’s fourth quarter revenue to an all-time high of $301.3 million, but it wasn’t without cost, as profits took a hit due to expensive third-party contract production.

Boston Beer Company Sales Reach $1.25 Billion in 2019

Boston Beer Company Sales Reach $1.25 Billion in 2019

The Boston Beer Company’s sales in 2019 reached $1.25 billion, a 25.5% increase compared to 2018, according to the company’s earnings report released Wednesday afternoon.

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

Last Call: Financial Analysts Project Additional Hard Seltzer Growth; FIFCO USA Pulls Plug on Pura Still

The hard seltzer category could reach about 10% of the beer market in the next few years, according to research reports from two leading financial services firms. Meanwhile, FIFCO USA has stopped production of Pura Still, the 95-calorie, 4.5% ABV spiked still water brand after less than two years, according to a memo sent to wholesalers this week. Finally, Iron Heart Canning, the country’s largest mobile canning service provider, announced today an agreement to acquire Michigan Mobile Canning.

Dogfish Head President and COO to Exit the Company

Dogfish Head President and COO to Exit the Company

Dogfish Head Craft Brewery president and COO George Pastrana will exit the company on Friday, February 14. Boston Beer Company, which merged with the Milton, Delaware-based craft brewery last year, confirmed Pastrana’s pending departure from the company.

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Super Bowl LIV Ushers in First Major Beer Occasion of 2020

Sunday’s Super Bowl between the Kansas City Chiefs and San Francisco 49ers in Miami marks the first major beer-drinking occasion of 2020. In 2019, U.S. consumers spent $1.2 billion on beer at off-premise retailers in the two weeks leading up to the game between the Los Angeles Rams and New England Patriots, according to market research firm Nielsen. Those sales were roughly flat, though, down 0.5%, compared to 2018.

Jim Koch on Finally Opening a Samuel Adams Taproom in Downtown Boston

Jim Koch on Finally Opening a Samuel Adams Taproom in Downtown Boston

The 14,000 sq. ft. Samuel Adams Taproom has been a couple of years in the offing, located about 20 yards from the statue of the beer brand’s namesake, a Founding Father and revolutionary. Historic ground, indeed, but also a bit of a cursed location for previous tenants.

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company Reformulates Cold Snap; Truly Lemonade Starts Hitting Retailers

Boston Beer Company has reformulated yet another of its top offerings. The company announced today the reformulation of its Samuel Adams Cold Snap spring seasonal release. The recipe tweak follows changes made last year to the formulas for Samuel Adams Summer Ale and every Truly Hard Seltzer flavor.

Last Call: Alabama Breweries Merge; Truly Hard Seltzer to be Available on American Airlines Flights; Local Roots Acquires Latitude 33’s Facility

Last Call: Alabama Breweries Merge; Truly Hard Seltzer to be Available on American Airlines Flights; Local Roots Acquires Latitude 33’s Facility

Alabama’s Straight to Ale and Druid City Brewing merge. Truly Hard Seltzer will be offered on American Airlines flights. Kombucha brewer Local Roots acquires Latitude 33’s production facility. Anheuser-Busch InBev returns as official beer sponsor of the NHL and launches larger partnership with the NBA’s Brooklyn Nets.