Beyond Beer

Read the latest beyond beer news relating to companies involved with RTD cocktails, hard cider, hard seltzer, hard kombucha, spirits, cannabis, and non-alcoholic products. Take a comprehensive look at developments in these evolving sectors, offering valuable insights into the innovations, trends, and market forces shaping the world of beer and beyond.

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Featured Beyond Beer Content

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Ryan Burk Joins Blake’s Beverage as VP of Quality & Innovation

Former Angry Orchard head cider maker Ryan Burk has joined Blake’s Beverage Company as VP of quality and innovation. Burk has been advising Blake’s and its portfolio of brands – Blake’s Hard Cider, Austin Eastciders and AVID Cider Co. – for a couple years, including through the launch of its most recent innovations.

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Launches First Adult Non-Alc Offering with Hop Water

Allagash Brewing is launching its first non-alcoholic (NA) offering this week with the release of Allagash Hop Water. Hop Water will exclusively be sold in 12 oz. can 6-packs at the brewery’s tasting room in Portland, Maine, starting later this week.

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Spirits-Based RTDs May Soon Be More Accessible in California

Spirits-Based RTDs May Soon Be More Accessible in California

Legislation to expand sales of spirit-based ready-to-drink (RTD) cocktails in California is moving forward today, after the state Senate unanimously passed a bill allowing those products to be sold in grocery and convenience stores.

With Assist from Taylor Swift, Halfday Brings Spirit-Based Cocktails into Kegs

With Assist from Taylor Swift, Halfday Brings Spirit-Based Cocktails into Kegs

Tonight when hordes of fans are pushing their way towards refreshment stands at Massachusetts’s Gillette Stadium during the opening night of Taylor Swift’s much-heralded tour, they’ll have the option to order a glittery purple cocktail inspired by the pop star’s hit, “Lavender Haze.”

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

There were several factors that made ready-to-drink (RTD) canned cocktail Fishers Island Lemonade an attractive acquisition target for E. & J. Gallo: premium positioning, high reorder rates, excellent taste and founder Bronya Shillo’s pioneering vision for canned cocktails. The New York-based brand agreed to be acquired by Spirit of Gallo, E. & J. Gallo’s spirits division, earlier this month.

The 5 Ways RTD Alcohol Consumption is Changing, According to NIQ

The 5 Ways RTD Alcohol Consumption is Changing, According to NIQ

Ready-to-drink (RTD) beverage alcohol consumption has grown 104% in the past two years, according to NIQ, but how are consumers making shopping decisions, and where are they enjoying the growing variety of flavored malt beverages, canned cocktails and seltzers?

Last Call: The World Beer Cup Returns; Baltimore County Offers $500K to Keep Guinness Baltimore Blonde Local

Last Call: The World Beer Cup Returns; Baltimore County Offers $500K to Keep Guinness Baltimore Blonde Local

More than 300 winners were honored during the Brewers Association’s (BA) 2023 World Beer Cup (WBC) during Craft Brewers Conference in Nashville this week. Guinness Baltimore Blonde – the signature offering of brewing operations at Diageo’s Relay, Maryland-based production facility – has become such a local icon that one Baltimore County official wants to invest $500,000 in a local brewer to keep the beer flowing, according to the Baltimore Banner.

Three Trends To Watch From Circana’s State of Beverage Alcohol Report

Three Trends To Watch From Circana’s State of Beverage Alcohol Report

To find out the top trends in beverage alcohol, we chatted with Scott Scanlon, executive vice president of beverage alcohol at Circana, about some of the bigger trends for producers that emerged from this year’s report including who is drinking RTDs, how the stalled on-premise rebound impacts trial and why premiumization has staying power.

Sazerac CEO Mark Brown to Step Down, Replacement Named

Sazerac CEO Mark Brown to Step Down, Replacement Named

CEO of Sazerac Mark Brown plans to leave his role next month, according to reporting by Louisville Business First. The move is part of “a long-signaled and eight-year succession plan,” that will see Brown move to the role of executive chairman.

Ocean Spray and Absolut to Launch Vodka-Cranberry RTD

Ocean Spray and Absolut to Launch Vodka-Cranberry RTD

From the land of Cran-Grape comes… Cran-Vodka? Absolut and Ocean Spray are teaming up to launch Vodka-Cranberry Range, a ready-to-drink (RTD) line coming early 2024, a press release announced today.

Fishers Island Lemonade Acquired by E. & J. Gallo’s Spirit of Gallo

Fishers Island Lemonade Acquired by E. & J. Gallo’s Spirit of Gallo

Spirits-based, ready-to-drink (RTD) canned cocktail brand Fishers Island Lemonade has agreed to be acquired by Spirit of Gallo, the spirits division of E. & J. Gallo, the companies announced today in a press release.

JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

JetBlue to Serve Athletic’s Non-Alcoholic Beer on Flights

Athletic Brewing Company’s Upside Dawn Golden will be served on all domestic JetBlue flights starting in May, the company shared today. The partnership marks the first time that a major U.S. airline has served non-alcoholic craft beer at 35,000 feet.