Bells

New Belgium Brewing eliminated the roles of seven employees Thursday as part of a reorganization of its sales and marketing structure, a spokesperson told Brewbound.

New Belgium’s Voodoo Ranger Juice Force is the No. 1 craft beer launch ever, New Belgium CEO Steve Fechheimer shared during a recent update following the company’s wholesaler meetings. Along with Voodoo Ranger, New Belgium’s core four for 2023 includes Fat Tire, Bell’s Two Hearted Ale and Oberon.

Michigan’s Bell’s Brewery continues to fill out its distribution map as part of its goal for national distribution. The Kalamazoo, Michigan-based craft brewery will add Northern California and Montana this month. The brewery’s beer is now sold in 44 states, plus Washington, D.C. and Puerto Rico. The Northern California expansion will begin on Friday, September… Read more »

New Belgium Brewing Company began notifying Bell’s Brewery wholesalers on Monday of plans to consolidate the portfolio with the Reyes Beer Division in several markets outside of Michigan.

Following the acquisition of Bell’s Brewery earlier this week, Lion Little World Beverages said managing director Matt Tapper will exit the company next year after a 25-year career, and New Belgium CEO Steve Fechheimer will lead the company’s U.S. craft brewery platform.

Kirin-owned Lion Little World Beverages has struck a deal to acquire Bell’s Brewery, the second largest craft brewery in Michigan and the seventh largest Brewers Association-defined craft brewery by volume in 2020.

Bell’s Brewery has appointed Carrie K. Yunker to the newly created role of executive vice president. Yunker, who has worked at Bell’s for nearly two decades and most recently served as VP of human resources, will work with Bell’s founder and president Larry Bell to oversee all aspects of managing the company, as well as leading Bell’s senior leadership team and acting as a go-between to the Michigan craft brewery’s board of directors.