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Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

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People Moves: Molson Coors Promotes Sales Execs; Eight Beer Names Experiential Marketing Director; A-B Hires Craft Communications Lead

People Moves: Molson Coors Promotes Sales Execs; Eight Beer Names Experiential Marketing Director; A-B Hires Craft Communications Lead

As Molson Coors sales chief Kevin Doyle prepares to retire after nearly 40 years, the company has promoted two sales executives as part of its succession planning. Chief commercial solutions officer Jeff Long will be promoted to chief customer officer, a role that incoming U.S. president of sales and distributor operations Brian Fiero will vacate upon Doyle’s retirement at the end of the year.

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

Spirits-Based Seltzers Reach 9.1% Share of Segment; Truly Sheds Most Share; White Claw Stabilizes; Topo Chico Largest Share Gainer

For the 52 weeks ending July 16, the combined malt- and spirits-based hard seltzer segment reached $4.263 billion, according to Jefferies equity research managing director Kevin Grundy. In the last four weeks, spirits-based seltzer’s share of the business has reached 9.1%. Malt- and sugar-based hard seltzers account for 90.9% of the segment – and their sales are declining.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

Anheuser-Busch InBev Q2 2022: US Revenue +2.7%, But Shipments -2.5%, Depletions -3.2%

Anheuser-Busch InBev Q2 2022: US Revenue +2.7%, But Shipments -2.5%, Depletions -3.2%

Anheuser-Busch InBev reported +11.3% revenue growth and +3.4% volume growth globally for the second quarter of 2022. “Our business delivered sustained profitable growth,” CEO Michel Doukeris said in a press release. “Our volume increased by 3.4%, our top-line by 11.3% and EBITDA by 7.2%. The relentless execution of our strategy, the strength of our brands and accelerated digital transformation enabled us to meet the moment in an ongoing dynamic operating environment.”

Drizly: Light Lager Seeing Resurgence on E-Commerce Platform

Drizly: Light Lager Seeing Resurgence on E-Commerce Platform

Light lager continues to increase share on Drizly, clawing back share losses to hard seltzer over the past two years, according to the e-commerce alcohol delivery platform in its latest BevAlc Insights report.