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Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

Bump Williams Consulting: FMB, Spirits-Based RTD Volume Gains Slowing; Imports Remain ‘Beacon of Consistent Volume’ Growth

The once-booming flavored malt beverage (FMB) segment is “showing some concerning declarations over recent weeks,” Bump Williams Consulting (BWC) founder Bump Williams noted in a recent report. FMB volume gains dropped by half – from +2.2%, to +1.1% – from the four-week period to the one-week period ending May 18, according to NIQ retail measurement data cited by BWC.

Additional Content

Anheuser-Busch InBev Begins Boycott Lap: Q2 2024 Shipments -2.7%, Depletions -4.1%

Anheuser-Busch InBev Begins Boycott Lap: Q2 2024 Shipments -2.7%, Depletions -4.1%

Anheuser-Busch InBev’s (A-B) U.S. shipments (sales to wholesalers) and depletions (sales to retailers) remained in the red in Q2 2024 as the company cycled the double-digit declines from this time last year, when the conservative-led boycott of Bud Light began following a promotion with Dylan Mulvaney, a social media influencer who is transgender..

Kirin’s US Production to Move From Anheuser-Busch to New Belgium in 2025

Kirin’s US Production to Move From Anheuser-Busch to New Belgium in 2025

New Belgium will take over production of Kirin Ichiban and Kirin Light in the U.S. when the Japanese lager brand’s contract brewing agreement with Anheuser-Busch InBev (A-B) expires later this year, New Belgium announced today. New Belgium is a subsidiary of Kirin-owned, Australian-based Lion.