Advertising

Miller Lite Brings Back Tastes Great, Less Filling Campaign

Miller Lite Brings Back Tastes Great, Less Filling Campaign

Molson Coors is bringing back one of its most famous advertising campaigns. The company is reviving the Miller Lite “Tastes Great, Less Filling” debate that started in 1975 and tapping a new generation of “Miller Lite All Stars.”

Molson Coors Returns to Super Bowl with Coors Light Ad

Molson Coors Returns to Super Bowl with Coors Light Ad

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Twisted Tea is the 11th Best Selling Brand L13W; Launches College Football Campaign

Twisted Tea is the 11th Best Selling Brand L13W; Launches College Football Campaign

The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Boston Beer Invests in Regional Super Bowl Ad for Wicked Hazy IPA

Your Cousin from Boston is going to the Super Bowl. Boston Beer Company is investing in a Super Bowl spot that will run during the big game on February 7 in the New York and Boston markets to help boost the reincarnation of its New England IPA brand as Wicked Hazy.