Industry Veteran About to Change Canned Beverages
"Think Bigger, Drink Better"
BOULDER, Colo. - Last summer, Matt Cutter of Upslope Brewing Company embarked on a mission to ensure his IPAs tasted as fresh 4-6 months after canning as they did on the day they were canned. "Hops generally start to lose their flavor quickly once they are canned, therefore IPA's and Pale Ale's only have a very limited shelf life." He wondered, "If some portion of the hops in a beer were kept separate and protected in a widget, such as what is used for many nitrogen-infused beers, and released at the time of consumption, would that bring a hop-forward beer back to life?"
To tackle this challenge, starting in August of 2023, Cutter collaborated with Boulder Engineering Studios to develop a dual compartment widget, now called BevBoost. This innovation aims to address the common issue of freshness in the beverage industry.
By January 2024, Beverage Booster Inc. was founded. The company quickly began raising funds, hired B.E.S. for additional prototyping, filed patents, initiated marketing strategies, and began engineering injection and dropping systems compatible with most canning lines.
As all of the testing and innovation has played out, it became apparent that the BevBoost device can really bring any canned beverage to life, such as other types of beer, cocktails, and non-alcoholic drinks. Because gases move from high pressure to a low pressure environment, the BevBoost device automatically fills with carbon dioxide already in solution. When the can is opened, the same physics apply and the BevBoost device is actuated and releases the CO2 and any flavoring that the device contains, bringing that fresh boost of carbon dioxide or nitrogen, and a flavor shot immediately before the beverage is enjoyed by the consumer. The options for these bursts of flavor are endless and could include hops, lime, citrus, mint, THC, CBD, Red Bull, or any other ingredient to enhance or revitalize the beverage. Besides increasing flavor and freshness, BevBoost can also increase shelf-life, therefore reducing spoilage.
Manifesto:
The greatest innovations come in waves, and we are the ones who make them.
We are BevBoost, and we instantly transform everyday beverages into
extraordinary experiences with patented, wave-making innovations.
Just imagine cracking open a cold IPA that hits like the first pour from a taproom keg.
A canned margarita that tastes and smells like you topped it off with a fresh squeeze of lime just before drinking. A sparkling water with nourishing benefits and bold flavors that don't degrade over time because they stay safely stored until the second you open the can. Any carbonated beverage: elevated. Any flavor: amplified. These are the realities of
BevBoost -- and the waves the industry has been waiting for.
Because the status quo will only quench the world's thirst for so long. It's up to you to keep up and keep people coming back for more. With BevBoost, the floodgates to beverage innovation are officially open. All you have to do is take a sip.
Additional Information:
Our newly launched landing page providing a brief description, updates regarding product launches, and a sign-up submission for additional questions/updates. This can be found at bevboost.com.
For More Information:
Learn More
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