CLEVELAND, Ohio-- Saucy Brew Works (Saucy), announces a captivating brand refresh
set to launch this month. For over six years, Saucy Brew Works has been synonymous with craft beer innovation
and consistently delivering brews that push the boundaries of flavor. At the heart of this journey lies the
signature “drop” logo, symbolizing not just a brand, but a community united by passion and creativity.
In this latest evolution, Saucy Brew Works proudly places the ‘drop’ front and center, reimagining it as the focal
point of its new beer can designs. The unique design of the ‘drop’ cleverly utilizes negative space, where the shape
of the eyes and mouth form the outline of a snifter glass—a hidden element that many may have missed over the
years. By deliberately highlighting the drop, the company underscores its commitment to honoring its history while
embracing a future brimming with creativity and excitement.
“The ‘drop’ logo is the heart of our brand, representing our dedication to quality and flavor,” says Joe Baucco,
Director of Marketing and Design of Saucy Brew Works. “With this brand refresh, we’re celebrating our roots while
charting a course for a visually dynamic future that captures the essence of Saucy Brew Works.”
For year-round, core beers, vibrant colors will surround the “drop” logo, creating a distinct visual identity for
each brew. These lively hues are carefully selected to reflect the unique personality and flavor profile of each
core offering, guiding customers to their favorite Saucy experience with ease. In contrast, seasonal releases will
feature color within the “drop” itself, adding a dynamic element that evolves with each new release.
“In a sea of craft beer, this brand refresh instantly creates a billboard of brand equity,” says Mark Beaver, VP Head
of Sales of Saucy Brew Works. “Focusing on our core allows us to be instantly recognized in any cooler set and
drives awareness to the Saucy family. This is about doubling down on who we are and getting customers to fall
in love with our passion and focus.”
From a design perspective, the synergy between core and seasonal releases is evident. The consistent use
of the “drop” logo ensures immediate brand recognition, while the nuanced variation in color application
distinguishes each beer within the lineup. Together, they create a cohesive and visually compelling shelf
presence that demands attention.
“Watching our passion project take new shapes and evolve has been one of the most rewarding parts of Saucy,”
says Eric Anderson, Co-Founder & CBO of Saucy Brew Works. “This new branding marks a huge accomplishment
for our once little brewery; sleek, color-focused design with an emphasis on the Saucy Drop that has always been
who we are and our guiding light. I hope you enjoy this new design and same delicious flavors with friends, family,
and cheers those you may not know as this beer is built for community.”
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