HUNTINGTON BEACH, California – Born at the crossroads of culture,SouthNorte Brands continues accelerating the pace of its growth and innovations with the announcement of its entry into the ready-to-drink (RTD) canned cocktail category. Founded in 2016 as a small craft beer company, SouthNorte has now evolved and is bringing the flavors of Mexico to RTD cocktails in an authentic way.
This year, SouthNorte will offer ultra-premium canned cocktails inspired by the bold flavors of Mexico alongside their preexisting well-rounded beer portfolio of import-style lagers & craft beers. With Paul Cummins at the helm, and John Gallegos as majority owner, the brand enters the RTD cocktail category that allows consumers to enjoy the essence of Mexico with three tequila based cocktails – Paloma, Matador and a Mexican Mule – crafted with natural and high-quality ingredients.
At the forefront ofthis endeavor is seasoned advertising executive and entrepreneur, JohnGallegos. Gallegos’ desire to push the envelope while infusing sensibilities of his Mexican heritage has come to fruition with the expansion of SouthNorte’s portfolio. Since its inception in 2016, there has been an expressed passion for positioning this lifestyle brand in a distinct way that pushes the bounds through its Mexican-inspired flavors and allows all cultures to intersect.
In December 2019, Gallegos increased his investment and became majority owner of SouthNorte, allowing the company to focus on the acceleration of the company’s creative marketing efforts, expansion into new territories, and the appointment of Paul Cummins as SouthNorte Brand’s President. Through Gallegos’ vision, the moment is ripe to position SouthNorte as aleader not only in the RTD cocktail category, but as a culturally attuned brandbuilt to satisfy consumers’ thirst for discovery.
“Ready to drink cocktails arecapturing consumers’ hearts and interest, as such we expect there be explosivegrowth in the category. This parallels the increased consumer demand for Tequilas, Tequila-based cocktails and all things authentically Mexican,” said John Gallegos, founding partner and majority owner of SouthNorteBrands.”
SouthNorte is ideally positioned to capitalize on the trends withour portfolio expansion into ultra-premium tequila-based cocktails that areinspired by the flavors of Mexico.” Authenticity is not just a word to the brand, but it is whothey are. SouthNorte’s desire to share Mexican culture with others is expressedthroughout their entire process.
The authenticity of Mexico is carefully crafted into every can through the quality, colors, taste and design.
“Undeniably, the trend for RTD cocktails accelerated in thewake of the pandemic,” said Paul Cummins, President, SouthNorte. “We saw anopportunity for SouthNorte to pave a new path forward and expand our flavor portfolio. For an increasingly omni-cultural generation, flavors and associations are tickets to places, feelings, ideas they may have never otherwise experienced. It’s an exciting time for us toleave an imprint in this category.”
All Good Things Come in Three
The premium crafted experience comes in both solo and variety packaging, allowing consumers to easily choose which flavors of Mexico to savor, whenever and wherever they please. SouthNorte’s eye-catching and colorful can is designed with an homage to Mexico, featuring the traditional and decorative papel picado.
The refreshing, tequila-based cocktails include:
The Paloma: A cocktail that combines blue agavetequila with refreshing red grapefruit, infused with fresh lime.
Mexican Mule: A cocktail that blends blue agavetequila, ginger beer, lime and a hint of jalapeño.
Matador: A cocktail that mixes blue agave tequila with natural pineapple and fresh lime.
SouthNorte canned cocktails are expected to hit shelves Spring 2022.
About SouthNorte
Established in 2016, SouthNorte was born at the crossroads of cultures, where the blend of energies, wisdom, and talents equal more than the sum of the parts. We are brewers, makers and travelers wanting to bring the flavors of Mexico to crafted beer. Our latest innovation, SouthNorte Spirits, introduces three refreshing ready-to-drink tequila cocktails – Paloma, Matador and Mexican Mule, crafted with natural and high-quality ingredients. We invite you to explore SouthNorte, so you can satisfy your thirst for adventure one sip at a time.
For More Information:
https://www.southnorte.com