SAN DIEGO – SouthNorte Beer Co. has been transporting fans to the crossroads of cultures since its inception four months ago. In that time, the company secured 600+ placements throughout San Diego county, including major chain distribution at Vons, Ralphs, 7-11, and Trader Joes. Adding to the buzz, SouthNorte also won a bronze medal in the Specialty Beer Category at the country’s most prestigious beer competition, the Great American Beer Festival, in October. SouthNorte is adding another way for fans to enjoy its beers, with the addition of two new cans to the core lineup.
“We are excited to debut our two core brands, Sea Señor Mex Lager and No Güey IPA, in cans,” says Brandon Richards, CEO, SouthNorte Beer Co. “Cans offer consumers another package format for different drinking occasions, and from a branding standpoint, allows us more creativity with color and design.”
The new cans feature bold colors, unique line art depicting scenes on both sides of the border, and a color split down the middle meant to signify the energy of two cultures colliding. The SouthNorte packaging also proudly displays the Brewers Association independent craft brewer seal on the new cans. This symbol gives beer lovers an easy way to identify true independent craft breweries. “We are proud to be an American craft brewery inspired by Mexico, and we want our fans to understand that we are a local, independent brewery,” says Richards.
Fans looking for a sneak-peek of the cans before they hit retail next week, are invited to a SouthNorte pop-up shop at popular Orange County retailer, Tank Farm’s Huntington Beach location in Pacific City, this Saturday, February 3 from 4-8pm. The SouthNorte Brewmaster will be onsite talking about the beers, and fans can enjoy samples of the beer and see the new cans, while shopping for SouthNorte merchandise at the pop-up shop.
SouthNorte Beer Co. is temporarily brewed and packaged at Coronado Brewing Company’s facilities until a future site for the new brewery can be secured. The company is actively seeking a home for the brewery, with plans to open somewhere in South Bay San Diego in late 2018. Visit SouthNorte.com to learn more about the story behind the brewery and where to find its beers. !Salud!
Sea Señor!
- This is SouthNorte’s interpretation of a classic Mexican Lager. This lager is clean and crisp with a sweet, bready malitness. Noble European hops give the beer a floral and spicy bitterness with a dry finish.
- 4.5% ABV
No Güey! (Pronounced “no way”)
- This beer is an ode to the popular street food south of the border – fresh mango sprinkled with Tajín. Our version is a hop-forward IPA bursting with tropical fruit, and a lingering chili spiciness that’s slightly earthy.
- 6.5% ABV
About SouthNorte
Established in 2016, SouthNorte was born at the crossroads of cultures, where the blend of energies, wisdom, and talents equal more than the sum of the parts. We are brewers, makers and travelers wanting to see where we can take beer. And where it can take us. We explore the best of what each lado brings to the table. We cross borders and brew locally. We craft with an accent. We are SouthNorte. Inspired by Mexico. Hecho en San Diego. Taste the combinación. For more information, visit southnorte.com.