Castle Rock, CO – Rockyard Brewing Co., Castle Rock’s oldest award-winning craft brewery, is proud to announce their largest re-branding since the company’s conception in 1999; along with their newly formed distribution partnership with New Age Beverage.
Last year in celebration of their “Sweet 16”Rockyard Brewing Company thought it was time to update their current branding, and began work on their new designs. “As the craft beer market continues to increase, we took a hard look at our branding, gave it a refresh, and came up with a new more cohesive design throughout our entire lineup of craft beers,” says Rockyard’s Marketing Coordinator Elaine Patch. “We want the design quality of our packaging to reflect the award winning craft beer inside each bottle.” The new packaging is designed to reflect the longstanding time Rockyard has spent brewing in the Castle Rock community. Certain aspects of the current logo and characters are melded into the new branding to keep it recognizable, yet new & fresh. Customers can now experience the new branding in local liquors stores across the state.
Along with the new branding efforts, the steadily increasing demand for Rockyard brands necessitated the transition away from self-distribution. The newly formed partnership with New Age Beverage, a wholesale distributor, will further service current and future beer drinkers throughout the state of Colorado. This will allow more craft beer drinkers than ever to enjoy Rockyard’s craft beer.
About Rockyard Brewing Company
Rockyard is the longest running brew pub in Douglas County, having been opened in 1999 by four Colorado-born siblings. Rockyard’s beers have won medals at many prestigious beer competitions including the Great American Beer Festival, World Beer Cup and the Colorado State Fair. Some of those medals include: The Silver Award at the World Beer Cup in 2016 in the German Doppel Bock category for our Warning Sign Imperial Bock Beer, and the Silver Award at the World Beer Cup and Bronze Medal at the GABF in 2013 for the Redhawk Scottish Ale, Bronze and Gold Medals in different years for our Double Eagle American Wheat Ale, and Bronze Medal at the World Beer Cup in 2008 for the Bourbon Barrel Stout. Rockyard’s beer can be found in many retail locations throughout the state of Colorado.
For more information: www.rockyard.com, rockyardbrewingcompany/facebook, or follow us on twitter: @rockyardbrewing.