E-commerce convenience delivery platform Gopuff launched in New York City this week, with the promise of delivery to New Yorkers in 30 minutes.
For the expansion, Gopuff has partnered with several local businesses including Carbone Fine Food, Early Bird, Grady’s Cold Brew, Levain Bakery, Mike’s Hot Honey, Momofuku, Raaka, Rise Iced Coffee, and Van Leeuwen Ice Cream, according to a press release. For the next 10 weeks, Gopuff is also doing several launch promotions featuring local brands such as Juice Press, Milk Bar, and Serendipity.
“Gopuff put the instant needs category on the map and has spent the last eight years learning how to address the complexities of the business, including the specific needs of each market,” Gopuff co-founder and co-CEO Rafael Ilishayev said in the release. “These learnings, coupled with Gopuff’s operational expertise allows us to ensure that when we enter a new market, the customer experience will be exceptional.”
While Gopuff offers alcohol delivery in some cities, it will not initially in NYC. However, a spokesperson said the company hopes to bring beer delivery to the city soon.
Gopuff has opened more square footage of space in the past 12 months than the previous 36 months combined, according to the release. During that time, it acquired brick-and-mortar alcohol retailers Liquor Barn and BevMo in the U.S., and European delivery platforms Dija and Fancy.
In May, Gopuff agreed to a partnership with Uber, allowing consumers to order items from Gopuff — including its Liquor Barn and Bevmo stores — through the UberEats delivery app. That agreement — as well as Uber’s $1.1 billion acquisition of the alcohol-delivery platform Drizly — drew an investigation by the Federal Trade Commission’s (FTC) New York office. Uber’s Drizly acquisition closed earlier this month.
In July, Gopuff closed a $1 billion Series H funding round, raising its valuation to $15 billion. The company operates 500 micro-fulfillment centers and retail locations across North America and Europe.