Understanding the beer category’s often conflicting 2024 trends will be among the keys to winning in 2025 and beyond.

Kaleigh Theriault, director of thought leadership for NIQ’s beverage-alcohol vertical, and Mary Mills, a consultant for 3 Tier Beverages, will guide attendees of the 2024 Brewbound Live business conference through the category’s highs and lows, from pricing and inflation, to higher ABV products and non-alcoholic beverages, to craft’s roller coaster by style, region and brand.

They’ll also offer a look into beyond beer offerings, including the ultimate high of THC/cannabis beverages, which are challenging beer for shelf space and captivating consumers.

Brewbound Live takes place December 11 and 12 at the Marina del Rey Marriott in California. Tickets are available now.

Leaders from all three tiers will gather for business-focused conversations on driving the bev-alc industry forward, data presentations, networking and brand building.

The 2024 Brewbound Live speaker roster includes:

• Sam Calagione, co-founder, Dogfish Head;
• Zech Francis, SVP of global marketing, BeatBox Beverages;
• Rebecca Dye Yonushonis, CMO, New Belgium Brewing;
• Julie Rhodes, strategic consultant, Not Your Hobby Marketing Solutions’
• Rebecca Maisel, Gulf Distributing SVP legal and government affairs;
• Lauren Doll-Sheeder, Doll Distributing managing partner;
• Jennifer Grant, Markstein Sales general manager and VP;
• Lindsay Kunkle, Foresight Factory director, head of U.S. Consultancy.
• Arthur Moye, owner and CEO of Full Circle Brewing;
• Peter Skrbek, CEO, Deschutes Brewery;
• Mary Guiver, principal category merchant for beer, Whole Foods Market;
• Brian “BK” Krueger, VP of business development and portfolio strategies, Bump Williams Consulting;
• Natalie Cilurzo, co-owner, Russian River Brewing;
• Lester Jones, chief economist and VP of analytics, National Beer Wholesalers Association;
• Jennifer Hauke, founder and president, Draftline Technologies;
• Rob Tod, founder, Allagash Brewing;
• Karen Hertz, founder, Holidaily Brewing;
• Paul Verdu, president, Wisconsin Brewing Company;
• Day Bracey, founder, Barrel & Flow Fest;
• Jessica Fierro, owner and head brewer, Atrevida Beer Co.;
• Christian McMahan, chief growth officer, Suntory RTD Company, North America;
• Satoru Shimizu, president, Suntory RTD Company, North America;
• Scott Selix, co-founder, Climbing Kites;
• Aaron Vargas, managing director, Backpocket Brewing;
• Amy Cartwright, co-founder and president, Independence Brewing;
• Chris Herron, co-founder, BevStrategy LLC and Creature Comforts;
• Ryan Lake, managing director, Arlington Capital Advisors.

In addition to the mainstage programming and networking parties, Brewbound Live will feature opportunities for one-to-one conversations with retail buyers from chains (Applebee’s, Whole Foods Market and ExtraMile Convenience Stores) and distributors (Breakthru Beverage California, Reyes Beer Division and California Beverage Solution – Stone Distributing, Markstein Sales and Heimark Distributing). Registered attendees will be considered for meetings with buyers, as space is limited. Find out more details here.

Brewbound Live sponsors include John I. Haas, Abstrax Hops, Suntory, Steel Chill-Cups, Yeti, NIQ, Crafted ERP, Strike Visuals, Fast Track Packaging, Ahatis, Foundry, BeatBox, Firestone Walker and JuneShine.

A limited number of sponsorship opportunities are still available for those seeking to elevate their presence. Businesses interested in sponsoring the Pitch Slam and/or Brewbound Live should contact the Brewbound sales team about opportunities.

About Brewbound Live

Brewbound Live is a strategic two-day business conference for the beer and beyond industry. Brewbound Live 2024 takes place on December 11 + 12 in Marina del Rey, California. Join founders, top-level executives, investors, retailers, wholesalers and experts for networking opportunities, an all-star speaker lineup, and impactful industry insights.

About Brewbound

Published by BevNET.com Inc., Brewbound is a leading multi-media industry trade publication providing comprehensive information about the beer category, analysis of industry trends and in-depth interviews with industry leaders. In addition to providing daily news coverage, Brewbound also gathers entrepreneurs and executives to exchange ideas, discuss the state of the industry and hear strategies for succeeding in the alcohol beverage industry via a series of nationwide meetups, multi-day business conferences, live-streamed shows and podcasts.