New Belgium Brewing Chief Marketing Officer with over 20 years of marketing experience, Rebecca Dye Yonushonis is fueled by curiosity, a passion for brand building, and a love for growing and developing talented teams. Rebecca joined New Belgium Brewing as Chief Marketing Officer on March 18, 2024, and plays a vital role in driving the growth of America’s largest craft brewery’s beverage portfolio. Rebecca’s leadership and marketing insight has driven significant brand transformations across a range of companies and industries, most recently as CMO of True Food Kitchen she led the wellness-focused restaurant brand through rapid expansion and growth. Previously, she held senior marketing, brand strategy, and consumer insights roles at Land O’ Lakes Inc., Dollar Shave Club, Starbucks, Molson Coors, and the Wrigley Company. She has worked on several Effie award-winning campaigns and was named Brand Innovators 40 under 40 Innovative Marketers among several other personal accolades throughout her career. Rebecca holds an MBA from the Kellogg School of Management and a BS in Marketing and International Business from The University of Dayton. Originally from the Midwest, she currently resides in Phoenix, Arizona with her husband, Ian, two stepdaughters, Mircea and Siena, and a very spoiled Springer Spaniel/Poodle mix named Elbie. Outside of the office, you can find her hiking, traveling the globe, and enjoying a football game with friends and family, likely with a Voodoo Ranger Juicy Haze in hand.

Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.

Jennifer Hauke is the Founder of Draftline Technologies, the parent company of Draftline Technician Services and Draftline Data. Draftline’s platform "makes draft work better" for modern beverage distributors and third-party service companies through its suite of data-driven, on-premise compliance, market analytics, and sales tools. Draftline is the on-premise draft leader, tracking over 1,000,000 draft lines in 90,000 accounts across 40 States. Jennifer has spent the last thirty years working in the on-premise draft category, beginning with her family's company in Detroit, Michigan. With a background that includes everything from draft service, installation, administration, and routing to product research, software development, data implementation, and sales strategy. Jennifer and her husband, Drew have three children and call Winter Park, Florida home.

Mary Mills joined 3 Tier in 2022 from NielsenIQ, where she spent 14 years across client management, business development, and innovation insights. She has experience working with various clients in the food, beverage, and consumer goods industries, with 10 years focused on alcohol specifically. She holds a Marketing degree from The Ohio State University and is an avid Buckeye fan. She resides in Columbus, Ohio with her husband Andy and two children, Luke (6 years old) and Ava (4 years old).

Lauren Doll-Sheeder is a third-generation owner of Doll Distributing, where the focus on building brands and relationships is paramount. Her career began at Nationwide Insurance in sales, followed by a role on Anheuser-Busch’s Special Events Team. In 2014, Lauren joined Doll Distributing as a Relief Sales Representative, subsequently gaining extensive experience across Sales, Office Administration, Human Resources, and Marketing. She now serves one of the Owners and Managing Partner. Lauren is deeply committed to her community, actively volunteering and serving on numerous boards and committees in her local community, where she and her husband, Grant, are raising their three children, Caleb, Evan, and Sophie. Notably, she was the 2023 Chairwoman of the Board for the Iowa Wholesale Beer Distributors Association and currently sits on the BREW Advisory Board for the National Beer Distributors Association, supporting their mission to attract, connect, and elevate women in beer and beverage distribution. Passionate about the ongoing growth of Doll Distributing, Lauren is dedicated to fostering a working environment that team members are proud to be a part of.

Michelle Abdollah is a seasoned retail expert with over 15 years of experience in merchandising and operations. Currently, she serves as Category Manager for Alcoholic Beverages and Private Label Development Manager at Extra Mile convenience stores, overseeing merchandising strategies for wine, beer, and spirits across 1,100+ locations in 11 states. With a proven track record of driving growth and profitability, Michelle has honed her skills through various leadership roles at 7-Eleven and Target. Her expertise has earned her recognition as one of the Top Women In Convenience by Convenience Store News in 2024. Michelle's dedication to innovation and customer satisfaction continues to propel her success in the convenience store channel.

Shae Maloney is a Brewing Solutions Specialist at John I. Haas in Yakima, WA, where she focuses on applications development, technical support, and educational outreach. She graduated Magna Cum Laude from Colorado State University in 2015 with a B.S. in Fermentation Science and Technology. Since entering the brewing industry, Shae has worked as a brewer, cellar person, and QA specialist at GoodLife Brewing Co. and Worthy Brewing. She joined Haas in 2021 and is actively involved as a co-leader of the Yakima Chapter of the Pink Boots Society and a member of the MBAA District Northwest technical committee. Outside of work, Shae enjoys spending time outdoors and spoiling her goldendoodle, Dobby.

Jeff Dailey is the Sensory Manager at John I. Haas in Yakima, Washington, where he leads sensory panels evaluating experimental hops, innovative products, and harvest lots. Since joining in 2019, Jeff developed the Sensory Plus™ quality control system and pioneered methods for detecting smoke taint and tracking hop shelf life. His work has been key in launching new hop varieties like Talus and products such as HopKick and LUPOMAX. Originally from Fort Collins, Colorado, Jeff holds a master’s degree in food science from Washington State University and is an active member of MBAA and ASBC. In his free time, he enjoys reading, running, and perfecting pizza recipes.

Sinead Carey is the Director of Sales - Beer at Breakthru Beverage, CA. She joined Breakthru Beverage, CA following the acquisition of Wine Warehouse in April 2023. She holds a leadership role that includes overseeing a team of craft beer specialists, working with supplier partners on planning, market execution, and collaborating with Breakthru Beverage, CA Sales Teams to drive performance behind the category. With over 20 years of successful experience working in the beer industry, Sinead has held roles in sales, distributor management, channel management, and trade marketing with Star Brand Imports, Heineken USA and Anchor Brewing. Sinead is an Irish native and a graduate of Trinity College Dublin. She is a Cicerone Certified Beer Server and was awarded the Knighthood of the Belgian Brewers Paddle in 2022.

Karen W. Hertz is the founder of Holidaily Brewing Company, the largest dedicated gluten-free brewery in the U.S. A survivor of both melanoma and thyroid cancer, Karen adopted a gluten-free diet in her early 30s, only to find a lack of quality gluten-free beer options. With an MBA in Entrepreneurial Studies and 15 years of beer industry experience, she set out to change that. Since opening Holidaily in 2016, the brewery has grown over 1700% and expanded distribution to nine states in the western United States. Holidaily’s success has been recognized by Brewbound as a Rising Star and by others including Bon Appetit, Food & Wine, and the US Chamber of Commerce. Karen lives in Golden, Colorado, with her husband and twin daughters, enjoying the great outdoors.