Woodchuck wants consumers to know that its cider comes from a real cidery, and it’s spending more than $2 million to drive the message home. In its first ever-advertising campaign, entitled “Why Woodchuck,” the company squares its sights on competition from large beer companies like Anheuser-Busch InBev, MillerCoors and even Boston Beer, all of which have rolled out their own cider offerings in recent years and cut deep into Woodchuck’s share of the small but fast-growing cider market.
Tomorrow, Flying Dog will open its doors in a brand new way. After working with state and county legislators for nearly three years, the brewery is now able to serve beer by the glass in its tasting room.
Heineken Light, winner of the “Best Tasting Low Calorie Lager” for the second year in a row at the 2014 and 2013 World Beer Championships, is gearing up to spread the good word and share what makes this premium light beer stand apart from the rest.
Anchor Brewing Company announces its “Drink Steam” initiative, which introduces a package evolution and kicks off in San Francisco with events, print, digital and out-of-home showcasing curated photography and storytelling focused on craftsmanship and culture. “Drink Steam” is an invitation to try America’s First Craft Beer.
It took just six months for Anheuser-Busch InBev to expand distribution for 10 Barrel Brewing, the Bend, Ore. craft brewery it purchased last November. The company today announced it would launch in Colorado this month, the fourth state where its beers are currently sold.
Befitting the reputation it has built for using diverse and exotic ingredients in the brewing process, Dogfish Head has shown over the years that, as a company, it has eclectic taste in music as well. Spearheaded by founder and self-proclaimed music geek Sam Calagione, the company has made its fandom known through collaborations with the likes of Pearl Jam, the Grateful Dead, Miles Davis’ estate and, most recently, a Dogfish-sponsored live performance by hip-hop icon Tone Loc during this year’s Craft Brewers Conference.
With its smooth taste and clean, crisp finish, Budweiser has long been known as the King of Beers, but now America’s No. 1 full-flavored lager is setting out to find the tastiest partner: a king of burgers. Budweiser has announced a national competition—with the help of award-winning culinary pioneer, Chef David Chang—to find the Bud & Burgers Champion through a coast-to-coast tour to find the best burger.
Less than nine months after selling at least a 40 percent stake in Harpoon Brewery, the country’s 15th largest craft beer company, co-founder and former CEO Rich Doyle is back in the game. Backed by an investment from San Francisco-based private equity firm Friedman, Fleisher & Lowe, Doyle has launched Enjoy Beer LLC, a consortium aimed at providing back-office support to independent craft brewers.
Bud Light is bringing back America’s most unpredictable town, Whatever, USA, and giving beer drinkers who are #UpForWhatever the chance to experience the weekend of a lifetime. Fresh on the heels of the House of Whatever, Bud Light’s #UpForWhatever experience at Super Bowl XLIX in Phoenix, the brand will keep the celebration going strong with the return of Whatever, USA, this summer.
Now you can have your beer and eat it, too. Carl’s Jr.® and Hardee’s® today announced a partnership with Seattle craft brewery Redhook® to bring the gastropub flavors of beer-battered cod to their menus. Featuring the distinctive flavor of Redhook’s ESB (Extra Special Bitter) ale, the Redhook Beer-Battered Cod Fish Sandwich is now available at Carl’s Jr. and Hardee’s restaurants.
Anheuser-Busch InBev’s “Brewed the Hard Way” Super Bowl ad is still being given a hard time. Yesterday, Brewbound highlighted a few of the mixed reactions the ad received from brewers across the country. Since that article was published, however, a number of companies — including the country’s second largest beer maker, MillerCoors — have chimed with their own responses.
Rather than individually blowing a CEO’s salary on 30 seconds of television advertising, Newcastle called on fellow brands to join forces and make the smartest financial decision possible: to collaborate on the world’s first crowdfunded ad for this weekend’s Mega Huge American Football Game!
ST. LOUIS — Anheuser-Busch is bringing consumers a new way to order and enjoy Bud Light with the brand new Bud Light Button. The Bud Light Button is a beer delivery app that allows users to order Bud Light with one easy tap of the finger. What separates the Bud Light Button from its competitors is the… Read more »
Brewers Association chief economist Bart Watson checked in with Yahoo Finance yesterday, providing a small snapshot of craft beer’s growth in 2014. In a video interview with multimedia correspondent Akiko Fujita, Watson said shared updated figures on the amount of craft breweries currently operating throughout the U.S. The latest number? 3,250.
