Craft beer industry videos
Earlier this month, Brewers Association CEO Bob Pease took the stage at the 2018 Craft Brewers Conference (CBC) in Nashville, Tennessee, and extolled the benefits of direct-to-consumer sales. Calling breweries with the ability to sell beer across the bar or to-go “ground zero for bringing new drinkers into the category,” Pease made his case for the continued expansion of the beer category via own-premise sales.
Firestone Walker has 805. New Belgium has Dayblazer. Founders has Solid Gold. Boston Beer has Sam ’76 and Sierra Nevada has BFD (Beer For Drinking). The common thread linking each of those brands? They’re all less than 5 percent ABV and marketed to consumers as “drinkable,” “crushable,” “light,” or “easygoing.”
During the 2018 Craft Brewers Conference (CBC), held earlier this month in Nashville, Tennessee, Brewers Association (BA) leaders dedicated a significant amount of time and energy to advocating for the increased adoption of its independent craft brewer seal.
With more than 6,300 breweries competing for consumer mindshare in today’s crowded beer environment, standing out is a “constant battle.” That’s how Neal Stewart, vice president of marketing for Dogfish Head Craft Brewery, described the difficulty of differentiating a craft brand in 2018 during last week’s Brew Talks meetup, held during the annual Craft Brewers Conference in Nashville, Tennessee.
The beer drinkers of St. Louis have spoken. Miller Lite went to Bud Light’s birthplace, St. Louis, to find out which beer people chose in a promotional blind taste test. 76% of St. Louisans chose Miller Lite instead of Bud Light, with dedicated fans surprised that the local favorite wasn’t chosen when the beers were revealed.
Anchor Brewing Company announces the release of its 2017 Anchor Christmas Ale. A smooth and creamy winter warmer with rich flavors of cacao, toffee and roasted nuts, and subtle hints of honey and herbal spice, this year’s brew marks the 43rd annual release of this Anchor tradition.
The National Beer Wholesalers Association (NBWA) presented its highest honor during the 80th Annual Convention and Trade Show to Joe LaMantia, Jr. in recognition of his lifetime of service to the beer distribution industry and his South Texas community.
Sharing a beer or two with friends is one of life’s many joys. Session beers, whose mild strength invites more than one round, adhere to high-quality standards and are dedicated to balance and drinkability above all. The latest release from Brewers Publications, Session Beers: Brewing for Flavor and Balance by Jennifer Talley, explores the history behind some of the world’s greatest session beers, past and present.
Shot on location in San Diego and Portland, Ore., the latest episode of Learning Curve follows the founders of Border X Brewing as they learn from multiple Craft Brew Alliance executives and brew a collaboration beer in the recently built Widmer Brothers Innovation Brewery.
Last month, nearly 200 beer industry professionals converged on New York City for the Brewbound Session business conference and videos from the event are now available for viewing. Held on June 15 at the at the Metropolitan West, the summer 2017 edition of our bi-annul business conference featured a variety of thought-provoking conversations with craft brewery founders, interactive panel discussions with retailers and distributors, and engaging presentations from the likes of Nielsen, First Beverage Group and Harpoon Brewery.
After six consecutive years of double-digit growth (2010-2015) within the craft beer segment, and a three-year period of intense merger-and-acquisition activity (2014-2016), brewery multiples are beginning to normalize, according to First Beverage Group managing partner Townsend Ziebold.
Today, Heineken announced the launch of a new partnership with one of television’s most popular programs, CBS’ THE LATE LATE SHOW with JAMES CORDEN, which will include an exclusive sponsorship of the show’s famous on-set bar. Heineken signage, bottle displays, barware and more will be featured on-air regularly within the show’s famous on-set bar where it will be available to serve to guests.
In this week’s edition of press clips: The Brewers Association releases its 2017 beer style guidelines; the Hop Growers of America report on hop acreage growth and Revolution Brewoing, A-B and MillerCoors strike sports sponsorship deals.
World of Beer, Inc. (WOB), is excited to announce the selections for the company’s 2017 Drink It Intern program. Over 7,000 hopefuls applied during the nationwide submission for the chance to spend the summer traveling, capturing and sharing the stories of beer communities big and small. After a two-month nationwide search, the craft beer tavern chain is excited to introduce the Drink It Intern class of 2017
