Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”

Inflation for beer continued to outpace trends for total bev-alc in October, but lessened versus September, according to the U.S. Bureau of Labor Statistics (BLS) in its Consumer Price Index (CPI) report.

The on-premise channel – including bars, restaurants, event venues and more – is primed to provide growth for beer. The key for suppliers and distributors to capitalize on that opportunity is to understand what retail operators are prioritizing, including profitability and efficiency, according to Levy Restaurants director of beverage analytics and strategy Scott Brown and BeerBoard chief strategy officer Brandy Rand.

Non-alcoholic beer continues to be one of a handful of beer segments to record growth in scans. However, beer is also finding growth at the other end of the ABV spectrum, and was the subject of the latest report from Bump Williams Consulting (BWC).

In the wake of Tuesday’s election, beer industry trade groups are diving into the changes that could be coming and the potential impact on their members, with shifts across the U.S. Senate, House of Representatives and White House.

The U.S.’s total beer supply declined -6.7% year-over-year (YoY) in September, as built-up summer inventories (domestic production plus imports) fell back in line with depletion trends, according to Beer Institute (BI) chief economist Andrew Heritage.

While beer consumers – particularly core craft fans – once cared more about brand and where a product was made, most bev-alc consumers are now prioritizing price, quality and availability, among other factors. This has caused not only a shift in how craft beer is produced and marketed (hello, contract brewing boom), but also trends in imported beer.

Beer distributors continue to have a “cautious outlook” on category trends through the final months of 2024, according to the National Beer Wholesalers Association (NBWA) and the October Beer Purchasers’ Index (BPI).

Today’s Q3 earnings by Anheuser-Busch InBev (A-B) were less spooky than last Halloween’s results, with the company’s total U.S. trends now returning to patterns similar to those before the 2023 Bud Light boycott.

American Cider Association (ACA) CEO Michelle McGrath will depart from her role at the trade association at the end of the year, the ACA announced Wednesday.

The upcoming holiday season gives consumers an excuse to celebrate in bars and restaurants, and could give the on-premise a welcome boost as 2024 comes to a close, according to CGA, the on-premise arm of market research firm NIQ.

Spotted: Nate Archibald with a new job and a hard tea in his hand. Actor Chace Crawford has joined hard tea and kombucha maker Jiant as chief creative officer and part-owner. Crawford is best known for his TV roles on Gossip Girl (Nate Archibald) and The Boys (Kevin Moskowitz/The Deep).

Boston Beer Company’s Q3 financials were described by one analyst, Bernstein’s Nadine Sarwat, as “a messy set of results.” The company’s portfolio – including Samuel Adams, Dogfish Head, Truly Hard Seltzer, Angry Orchard, Sun Cruiser and Hard MTN Dew – reported a -1.9% year-over-year (YoY) decline in shipments (sales to wholesalers) and -3% decline in depletions (sales to retailers) in the quarter.

Boston Beer Company eked out a year-over-year (YoY) increase in revenue in Q3, despite another quarter of contracting shipments and depletions, and several impairment charges for its craft brands.