Zoe Licata

Zoe Licata

Reporter, Brewbound.com

Zoe Licata joined Brewbound in 2021 after several years of freelance reporting and documentary work. She’s a Massachusetts native, guinea pig for bev-alc innovation and savant in Gen Z culture.

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Posts by Zoe Licata

Consumers Starting to Explore RTDs in the On-Premise

Consumers Starting to Explore RTDs in the On-Premise

One-quarter of consumers who have visited the on-premise in the past three months have ordered a ready-to-drink cocktail (RTD) during that time, according to CGA, the on-premise arm of market research firm NIQ.

Funkytown Kicks Off Seed Funding Raise; Planning First Brick-and-Mortar

Funkytown Kicks Off Seed Funding Raise; Planning First Brick-and-Mortar

Chicago-based Funkytown Brewery’s mission is to bring more people into craft beer. Now it’s creating a physical space to be the homestead of that mission. Funkytown has made a deal to acquire a building near the United Center that the Black-owned craft brewery plans to transform into a taproom and beer garden.

‘95% of New Brands Fail’ – How to Be the Other 5%

‘95% of New Brands Fail’ – How to Be the Other 5%

Ninety-five percent of bev-alc brand launches fail, according to Gustavo Aguirre, VP of brand innovation at investment firm InvestBev. Aguirre spoke during BevNET’s Spirits Sunday event in Marina del Rey, California. Aguirre was joined by GHJ advisory partner Maria Pearman and 5:30 Somewhere founder Dale LeFlam.

3 Elected to Brewers Association Board

3 Elected to Brewers Association Board

The Brewers Association announced the results of its board of directors election today. Three candidates were elected to serve three-year terms starting February 2025.

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

New Belgium CEO: ‘If You’re Not Willing to Shift, You’re Going to Die’

Kirin-owned New Belgium Brewing and Bell’s Brewery both built their foundations on amber ales. More than three decades later, their portfolios look a little different, in very intentional moves to stay relevant with the rapidly changing bev-alc market, CEO Shaun Belongie shared during Beer Marketer’s Insights’ seminar, held this week in New York City.

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”