Marty Butler is is the co-founder of The Butler Bros, an Austin-based branding, consulting and graphic design studio that has executed rebrands for craft breweries such as Maui Brewing Co. and Real Ale Brewing. In his column for Brewbound Voices, Butler, who also co-founded the Austin Home Brew Festival, describes his firm’s creative process while sharing lessons learned during recent branding projects with companies across the beer, spirits and food industries.