Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Molson Coors, Coca-Cola Announce Simply Spiked As Next Release

Molson Coors, Coca-Cola Announce Simply Spiked As Next Release

Coca-Cola’s interest in beverage alcohol continues to expand with today’s announcement of Simply Spiked Lemonade, a new line of fermented sugar cane-based alcoholic drinks developed through the soda giant’s partnership with Molson Coors Beverage Company.

After Pace-Setting First Year, ZOA Aims Higher

After Pace-Setting First Year, ZOA Aims Higher

For the past half-decade or so, Dwayne “The Rock” Johnson has broken box office and social media records on his way to becoming the “Most Likable Person in the World.” It turns out he can make a pretty good energy drink, too. First announced last January and launched in March, ZOA has broadly managed to… Read more »

Shinewater Signs Distribution Deal with AB ONE, Launching Pouches

Shinewater Signs Distribution Deal with AB ONE, Launching Pouches

Riding the strength of its positioning as the “only RTD hydration beverage with 100% of the daily allowance of Vitamin D per bottle,” Michigan-based Shinewater has secured a deal that will see it enter Anheuser-Busch’s network of wholly owned distributors starting next month.

Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Agrees Deal to Acquire Cannabis Seltzer Brand Levia

Ayr Wellness Inc. has entered into a binding letter of intent to acquire 100% of Massachusetts-based Cultivana, the parent company of cannabis-infused beverage brand Levia, for $20 million, the two companies announced earlier this week. The transaction is for $10 million in cash and the rest in stock. An additional $40 million will be paid in shares based on performance in 2022 and 2023. The deal is expected to close at the end of this year.

Sparkling Tequila Soda Onda Closes $5M Series A Round

Sparkling Tequila Soda Onda Closes $5M Series A Round

Sparkling tequila soda brand Onda has closed a $5 million Series A round of funding led by Aria Growth Partners and beverage entrepreneur Clayton Christopher, the company announced last week.

Waterbird Spirits RTD Cocktails Take Flight

Waterbird Spirits RTD Cocktails Take Flight

Wilson Craig has a founder’s story that should be familiar to many in the beverage space: Dissatisfied with the available options in a category, he set about creating his own product to fill the “blind spot” in the market — in this case, ready-to-drink spirits. While working in real estate finance in New York City, he and his friends noticed “their bodies starting to change” as calories and carbs from drinking light beer began to catch up to them. The answer? Waterbird Spirits, a line of premium ready-to-drink cocktails in 12 oz. cans.

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

Sesh Seeks Middle Ground With Hybrid Cocktail-Seltzers

Like countless other beverage companies, XED (pronounced “crossed”) Beverages saw its growth plans for 2020 turned upside down with the outbreak of the COVID-19 pandemic last spring. Now — one year, one rebrand and one reformulation later — co-founders Zeke Bronfman and Nate Medow are looking to pick up from where they never got a chance to start.

Molson Coors To Distribute RTD Cocktail Line Superbird

Molson Coors To Distribute RTD Cocktail Line Superbird

Molson Coors’ rapidly expanding beverage interests now include ready-to-drink cocktails, following the company’s announcement today of a partnership to distribute tequila-based cocktail Superbird.

Molson Coors Launches Its First US CBD Drink in Colorado

Molson Coors Launches Its First US CBD Drink in Colorado

Beer giant Molson Coors is continuing its push into non-alcoholic beverage categories with the U.S. launch of Veryvell, a line of sparkling CBD-infused drinks available exclusively in Colorado.