Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.
According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.
Bang Energy’s parent company Vital Pharmaceuticals (VPX) has initiated mass layoffs in preparation for its anticipated acquisition by Monster Beverage Corp., according to an internal memo viewed by BevNET.
The Federal Trade Commission (FTC) on Friday terminated its review period for Monster’s proposed acquisition of Vital Pharmaceuticals, the parent company of Bang Energy, clearing the way for the transaction to be completed later this month, according to an internal communication viewed by BevNET.
Monster Beverage Corp. has been revealed as the winning bidder for Vital Pharmaceuticals, maker of Bang Energy, per court documents filed Wednesday in the U.S. District Bankruptcy Court in Florida. However, a pending U.S. Federal Trade Commission investigation could derail the deal by tomorrow.
Monster’s foray into beverage-alcohol is expanding, as the energy drink maker plans to leverage its early success in FMBs with the launch of Nasty Beast hard iced tea, company leaders shared during the company’s annual shareholder meeting. Monster joins another non-alcoholic beverage juggernaut, AriZona, in launching a hard tea
Boosted by triple-digit growth from its nascent alcohol division, Monster Energy beat analysts’ predictions in reporting an 11.9% year-over-year rise in net sales in its Q1 2023 earnings report on Thursday afternoon.
A court in Florida has extended the deadline for bids on the sale of Bang Energy-maker Vital Pharmaceuticals.
Six major U.S. beverage equipment makers are merging to form Lotus Beverage Alliance, designed as an end-to-end services provider for craft drinks.
Canadian cannabis company Hexo Corp, a former partner of Molson Coors, has been acquired by Tilray Brands, in a deal valued at around $250 million, the company announced yesterday in its Q3 earnings report.
Jack Owoc, the controversial CEO and founder of Bang Energy maker Vital Pharmaceuticals, is out as the company’s chief executive and chief science officer, and from its board of directors, where he had served as chairman.
Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”
Colorado-based beverage maker Hoplark is separating into two subsidiaries: Hoplark, which will oversee the core brand as it currently exists, and Hoplark Labs, a tech-driven division that will launch new beverage brands and products under the leadership of the company’s founder, Dean Eberhardt.
Molson Coors announced today that it is phasing out its interests in both ready-to-drink coffee and CBD beverages, with emerging growth leader Pete Marino acknowledging that “not every project or innovation will meet our ambitions.”
Backed by an experienced team of beverage operators, Massachusetts-based startup HighTide is aiming to capture a very specific title: the country’s number one cannabis-infused, non-alcoholic, ready-to-drink margarita brand.
