Justin Kendall

Justin Kendall

Editor, Brewbound

Justin Kendall provides daily coverage of the beer industry on Brewbound.com, conducts live-streamed interviews during Brewbound’s events and co-produces the Brewbound podcast. Kendall is a nearly 20-year career journalist who led alt-weekly newspapers in Kansas City, Missouri, and Des Moines, Iowa.

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Posts by Justin Kendall

Sapporo Closes on Acquisition of Stone Brewing

Sapporo Closes on Acquisition of Stone Brewing

Sapporo’s $165 million acquisition of Stone Brewing officially closed Wednesday, August 31, giving the Japanese beer maker one of the top 10 craft breweries by volume in the U.S. in 2021 and the 18th largest brewing operation overall.

NielsenIQ: Expect ‘Positive Momentum’ for RTDs, Beer Over Labor Day Weekend, Although Results May Be ‘Slightly Muted’ Compared to 2021

NielsenIQ: Expect ‘Positive Momentum’ for RTDs, Beer Over Labor Day Weekend, Although Results May Be ‘Slightly Muted’ Compared to 2021

With the summer selling season’s last gasp just days away, NielsenIQ VP of beverage alcohol though leadership Jon Berg expects ready-to-drink (RTD) offerings and beer “to have positive momentum” this Labor Day holiday weekend. However, Berg cautioned that results may be “slightly muted” compared to 2021 as shoppers are “really starting to feel substantial impact from inflation now.”

Boston Beer Launches Multi-Million Dollar Truly Hard Seltzer Campaign Featuring Fruit Flies to Tout Real Fruit Juice Addition

Boston Beer Launches Multi-Million Dollar Truly Hard Seltzer Campaign Featuring Fruit Flies to Tout Real Fruit Juice Addition

Boston Beer Company is launching a multimillion-dollar, multi-channel marketing campaign to support Truly Hard Seltzer, which it recently reformulated with real fruit juice. In the new ad campaign, Boston Beer, which has leaned on singer Dua Lipa in previous Truly ads, has instead turned to fruit flies to help promote the reformulated hard seltzer brand.

Twisted Tea is the 11th Best Selling Brand L13W; Launches College Football Campaign

Twisted Tea is the 11th Best Selling Brand L13W; Launches College Football Campaign

The college football season kicked off last weekend and will go into full throttle this Labor Day weekend. For those watching at home, Boston Beer Company’s Twisted Tea will be heavily featured this weekend and throughout the season. Boston Beer’s playbook for Twisted Tea includes a 360-degree marketing “Tea Drop” campaign, with new 15- and 30-second TV spots that will be featured across the major networks airing college football games.

The Bruery Celebrates 14 Years; Focuses on Building Experiences For DTC Consumers

The Bruery Celebrates 14 Years; Focuses on Building Experiences For DTC Consumers

This weekend marks the 14th anniversary of The Bruery. The Orange County craft brewery will celebrate with a big ticket ($120) event, The Bruery’s 14th Anniversary Invitation Festival, which officially kicks off Saturday with unlimited pours from more than 70 craft breweries, wineries, cideries and meaderies.

Lion Sells Fourpure and Magic Rock in the UK to Odyssey Inns

Lion Sells Fourpure and Magic Rock in the UK to Odyssey Inns

Eight months after announcing intentions to sell its U.K. craft brewing operations, Kirin subsidiary Lion has sold its Magic Rock and Fourpure brands to Odyssey Inns Ltd, a hospitality group led by Stephen Cox, who co-founded Devon’s Utopian Brewing.