Anheuser-Busch InBev (A-B) announced a corporate restructuring today that will see the world’s largest beer manufacturer cut just under 2% of its U.S. workforce, an A-B spokesperson confirmed with Brewbound.

Breakthru Beverage Group founder W. Rockwell “Rocky” Wirtz has died at age 70 following a brief illness, the company announced Tuesday evening.

The U.S. Court of Appeals for the Ninth Circuit has vacated a preliminary injunction issued in district court that blocked Constellation’s termination of Olympic Eagle “on the ground that plaintiff has not shown a likelihood of success on the merits, and we remand.”

Brewers with seasonal or variety pack placements in Walmart stores may be in for a bumpy ride. The Beer Industry Electronic Commerce Coalition threw up a warning flare last week that the largest brick-and-mortar retailer in the U.S. would be mandating that all seasonal brands and variety packs use unique UPC codes, starting in early 2024.

Yellowstone’s Dutton family may be on a strike-imposed hiatus, but the show’s 6666 Grit & Glory beverage-alcohol brand keeps rolling. 6666 Grit & Glory has launched a $3 million media campaign and sweepstakes for a walk-on role on one of the franchise’s productions once the writers and actors strikes end and the Duttons return.

Lagunitas’ sales and marketing teams have undergone an overhaul in the last month. In a conversation with Brewbound, interim CMO Hannah Dray discussed bringing irreverence and disruptiveness back to the brand.

Reactions to Japanese beer giant Sapporo’s decision to cease operations at Anchor Brewing and liquidate the business continue to roll in. The voice of the San Francisco craft brewery’s workforce is just beginning to be heard.

Anchor Brewing, the nation’s oldest craft brewery, will cease operations and the business will be liquidated, the company’s public relations firm announced today. The San Francisco craft brewery, which was acquired for $85 million by Sapporo in August 2017, cited “a combination of challenging economic factors and declining sales since 2016.” Ultimately, the company said the economic pressure “made the business

The beer aisle is becoming the latest battleground in the college sports arms race. The latest is a twofer for Iowa State University and its Cyclones athletes.

Firestone Walker has hired Tony Amaral as chief sales officer, the company announced late Friday.

Constellation Brands posted solid shipments and depletions growth in its first quarter of fiscal year 2024. Beer shipments increased +7.5% year-over-year (YoY), to 107 million case equivalents, while depletions increased +5.5%.

Artisanal Brewing Ventures’ key brands are trending up as summer begins. Year-to-date through June 4, the craft brewery platform’s off-premise sales (+13.1%) are outpacing the beer category (+3.8%) and the craft segment (-1.4%), CEO John Coleman shared, citing data from market research firm Circana.

Anheuser-Busch U.S. (A-B) CEO Brendan Whitworth made his first major media appearance this morning since the conservative-led boycott of Bud Light began two months ago, appearing on CBS’ morning show.

Off-premise beer category dollar sales are up +0.7%, while volume sales have declined -4.1% for the four-week period ending June 17, according to market research firm NIQ. Also, the off-premise declines of Bud Light accelerated compared to previous weeks.