Aiming to appeal to consumers looking to moderate their consumption, Southern California-based Passion Tree Hard Seltzer rolled out “mini” 7.5 oz. cans in a variety 10-pack and two single-flavor 6-packs this week in Target stores across California, Florida, Texas, New York and Illinois.

Seattle-based Two Beers Brewing Co. will begin winding down operations after 16 years and close in the coming months, the company announced Wednesday evening.

Incoming National Beer Wholesalers Association (NBWA) chairman Jim Fabianao II stressed that distributors “must control our own destiny,” in his first speech during Tuesday’s Annual Convention general session in Las Vegas.

The health of the beer category is the top concern across all distributor networks “by a significant margin,” per a biannual survey conducted by the National Beer Wholesalers Association (NBWA), president and CEO Craig Purser shared in his remarks during the opening General Session of the trade group’s 2023 Annual Convention.

Sierra Nevada Brewing Company chief commercial officer Joe Whitney will retire, effective January 5, 2024, according to a message shared by Ken Grossman late Friday.

Ten months into his tenure as Beer Institute (BI) president and CEO, Brian Crawford said the trade organization and the overall industry have made many strides, but still face several challenges. Crawford cautioned that the founding principles established by the BI in 1862 – limited government intervention, lower taxes and free enterprise – are “facing headwinds” that put those organizational pillars “in danger.”

Allagash Brewing Company is introducing its first true rotating seasonal beer lineup in 2024 with the House series, the company announced today.

Coors Light is going solo to Super Bowl LVIII in Las Vegas. Molson Coors CMO Sofia Colucci revealed last week during the company’s annual distributor convention in Orlando that the company would again purchase commercial time during the Super Bowl, and this year’s ad time would be devoted to Coors Light.

Molson Coors is refreshing the Blue Moon brand in 2024, company leaders shared during its distributor meeting earlier this week. Blue Moon made a surprise cameo in February during Molson Coors’ first Super Bowl ad in 30 years, which helped grow display and drive social chatter. However the top-selling craft beer in the U.S. has still been down in scan year-to-date.

Molson Coors Beverage Company’s innovation strategy moving forward will focus on the segments where the company believes it has “a right to win.” Those areas include low- and no-alcohol beer, flavored adult beverages, whiskey, energy drinks and pure-play non-alcoholic beverages

Molson Coors is growing in every region, every channel and every major retailer in America, chief commercial officer Michelle St. Jacques shared during opening remarks Tuesday of the beverage company’s distributor convention in Orlando.

Vermont’s Lost Nation Brewing is at a crossroads. The business is seeking a new equity partner to buy out one of its co-founders or a complete turnkey sale of the brewery. Both options remain on the table.

Brooklyn Brewery has taken a minority stake in Boulder, Colorado-based non-alcoholic (NA) hop tea maker Hoplark as part of a Series A funding round, the two companies announced today.

Portland, Oregon-based Rev. Nat’s Hard Cider will cease operations on September 24 after 12 years in business, according to the Oregonian. The closure comes just six months after Rev. Nat’s opened a new taproom in Southeast Portland.