As founder and CEO of BevNET, John Craven is a widely-recognized authority on the beverage industry and he is frequently cited in mainstream media. His vision shapes the editorial, publishing, and positioning of all of BevNET's properties, including BevNET.com, NOSH.com, BevNET Magazine, Brewbound.com and their associated conferences. John is a graduate of Boston College with a BS in Marketing and Computer Science.
The year 2020 was challenging in ways that few of us could possibly have anticipated. We have seen food and beverage industry members face a global pandemic that upended worker safety, the supply chain, retailing and distribution networks. The ongoing lockdowns have tested endurance and resources, but have pushed us all to find creative ways to survive and evolve.
Hardly a week goes by now where we aren’t receiving some kind of announcement regarding a branding update. So at the 2016 Craft Brewers Conference, held last week in Philadelphia, Brewbound asked several attendees for their thoughts on the recent uptick in craft rebrands and how companies should approach the process of updating their looks.
