Brad Avery

Brad Avery

Senior Reporter

Brad is a Reporter for BevNET.com.

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Posts by Brad Avery

Monster Awarded $293M in False Advertising Suit Against Bang

Monster Awarded $293M in False Advertising Suit Against Bang

A jury sided with Monster Energy Co. in its false advertising lawsuit against Bang producer Vital Pharmaceuticals (VPX) in California federal court this week, awarding the company nearly $293 million in damages.

Diageo Acquires Cold Brew Coffee Liqueur Brand Mr Black

Diageo Acquires Cold Brew Coffee Liqueur Brand Mr Black

Global spirits conglomerate Diageo has acquired premium cold brew coffee liqueur brand Mr Black, in which it previously held a minority stake, the company announced today. Terms of the deal were not disclosed.

Cannabis Beverage Leaders Feel New York Times Feature Paints Narrow Picture

Cannabis Beverage Leaders Feel New York Times Feature Paints Narrow Picture

Last week, many THC-infused cannabis beverage brand leaders received long awaited recognition in the mainstream press when the New York Times ran a feature covering the surging popularity of the emerging category in legal markets. But the piece, titled “Weed Drinks Are a Buzzy Alcohol Substitute. But Are They Safe?” didn’t sit right with many… Read more »

Keurig Dr Pepper, Bang Talks Fall Apart

Keurig Dr Pepper, Bang Talks Fall Apart

Less than 24 hours after reports began circulating of a potential deal, Keurig Dr Pepper (KDP) is distancing itself from a proposed acquisition of Bang Energy.

Bankruptcy or ABC? Inside Haus’ Breakup Mechanism

Bankruptcy or ABC? Inside Haus’ Breakup Mechanism

Last week, low-alc aperitif brand Haus announced that it would shut down after a funding round fell through, leaving the company without the necessary cash on hand to continue operating. But rather than filing for federal Chapter 7 or Chapter 11 bankruptcy protections, the California-based brand instead looked to a different type of common law bankruptcy procedure known as an Assignment for the Benefit of Creditors, or an “ABC.”

ELIQS Closes $5.7M Seed Round, Extends Platform to Web3, Brand Incubation

ELIQS Closes $5.7M Seed Round, Extends Platform to Web3, Brand Incubation

Barrel Labs, the newly formed parent company of DTC customizable beverage brand ELIQS, announced on Wednesday it has closed a $5.7 million seed round that will support its expansion into three business platforms intended to help it become a “customization platform for the entire beverage industry.”

Haus To Shut Down, Seeks Buyer After Investor Pulls Out

Haus To Shut Down, Seeks Buyer After Investor Pulls Out

Haus, a California-based maker of low-ABV aperitifs, is winding down its business and seeking a buyer after the lead investor in its Series A round dropped out during the closing process, leaving the company without the necessary cash on hand to continue operations.

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS: PepsiCo Deal Allows for ‘Immediate Scale’

CELSIUS’ leadership believes the company’s new distribution partnership with PepsiCo will help increase its distribution footprint by around 40% over the next 12 months as the Florida-based energy drink brand eyes new channels and global growth.

Bang Announces Split from PepsiCo

Bang Announces Split from PepsiCo

After a year-and-a-half of high tension and muted sales, Bang Energy says it has officially ended its distribution partnership with PepsiCo. The Florida-based brand, a subsidiary of VPX Pharmaceuticals, announced in a brief press release today that “all disputes with PepsiCo have been fully settled and resolved” effective immediately and that the brand will return to DSD distribution through a number of new partnerships.

Monster: Pricing +6% In September; FMBs In the Works and Spirits-Based RTDs Under Consideration

Monster: Pricing +6% In September; FMBs In the Works and Spirits-Based RTDs Under Consideration

Monster Beverage Corp. plans to introduce three to four alcoholic beverage brands over the next few quarters, some of which will use brand names acquired from CANarchy and some that will be developed in-house. That slate may not include hard seltzer, as the company playing in the broader FMB space and, potentially, spirit-based RTD canned cocktails.