News

Craft beer industry news.

🆕 Sierra Nevada’s Beer-Focused 2025 Innovation

🆕 Sierra Nevada’s Beer-Focused 2025 Innovation

In this issue, Sierra Nevada lays out its 2025 plans, A-B makes a deal to sell distro branches in MA and OH, Oregon’s hop crop declines double digits, NIQ offers a halftime bev-alc report on the Brewbound Podcast and Zoe shares her Bahamian beer haul.

BeatBox National Sales Meeting: Shaquille O’Neal Invests, New Product Reveals and a $38M Marketing Spend for 2025

BeatBox National Sales Meeting: Shaquille O’Neal Invests, New Product Reveals and a $38M Marketing Spend for 2025

Party punch maker BeatBox hosted its first national sales meeting in Houston, which had the feel of a Meow Wolf, with a faux convenience store decked out in neon, a trippy giant mushroom-covered hard tea garden, a Las Vegas-themed area with casino games, a lab for new innovations with “scientists” that looked strikingly like Rick of Rick and Morty Adult Swim fame and the usual presentations about the coming year.

A Round With … Sneaky Spirits’ Rachel Kiley

A Round With … Sneaky Spirits’ Rachel Kiley

Rachel Kiley was the first-ever employee at Atlanta-based Monday Night Brewing when it opened in 2012, joining as sales director and working her way up to chief operating officer. After helping lead the brewery’s expansion to six locations across four states and 21,000 barrels of beer produced in 2023, Kiley has stepped down to become CEO of Sneaky Spirits, the brand she founded with her husband, Peter.

Sober Festival Goers Seeing New NA Options

Sober Festival Goers Seeing New NA Options

Music festival season is in full swing, and this year it’s seeing more than just psychedelic costumes and light shows. The music industry is nothing if not eager to tap into youth trends; in this case, it’s the rising popularity of non-alcoholic beverages from across categories that’s manifesting at concert venues nationwide.

CPI for Beer At Home Increases +4% in July, Outpaces Overall Inflation

CPI for Beer At Home Increases +4% in July, Outpaces Overall Inflation

The consumer price index (CPI) for beer both at home and away in July continued to outpace overall inflation and the CPI for the rest of the beverage-alcohol industry, according to the most recent report from the U.S. Bureau of Labor Statistics (BLS).