News

U.S. brewers shipped an estimated 12.8 million barrels of beer in July, a -2.5% decline year-over-year (YoY), and a loss of 458,000 barrels compared to July 2023, according to the Beer Institute (BI).

When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design’s Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand.

In this latest installment of 3 Up, 3 Down, 3 Tier consultant Danelle Kosmal shares a trio of insights on industry growth and three underperforming areas during the summer selling season, with NIQ off-premise data through August 10, 2024.

Constellation Brands may have lowered its fiscal year 2025 (FY25) guidance earlier today, but the company has not lost confidence in the continued growth of its beer brands.

Constellation Brands has revised its 2025 fiscal outlook amid ongoing struggles in its wine and spirits business and consumer headwinds. The company revised its wine and spirits net sales projections for its wine and spirits business from between -0.5% and +0.5%, to between -6% and -4%. The importer of Mexican brands Corona, Modelo, Pacifico and Victoria also ticked down its beer projections from between +7% and +9%, to between +6% and +8%.

Ready-to-drink products have built their brands around different cocktails: Some are sessionable seltzers or old classics, others are obscure cocktails that haven’t yet hit mainstream. But Gin & Juice By Dre and Snoop, so far, is the only one that has emerged from a ’90s rap anthem.

Fellow Irish citizens, I have some bad news – we’re going to need a new negative stereotype. It seems our multi-decade long work at being viewed as a people who enjoy having one too many beers 🥴 was all for naught according to this new chart below, which shows that Irish folks are drinking 31% less per capita than they were in 2001. In fact, sales of non-alc beer in Ireland have 2x’d in the past four years to hit a 2% market share.

The end-of-summer blues are hitting the beer category. The National Beer Wholesalers Association’s (NBWA) Beer Purchasers’ Index (BPI) for August posted a reading of 40, which indicates wholesalers are ordering less beer as summer comes to a close.

In the latest edition of the Brewbound Insider exclusive A Round With Q&A, DESTIHL founder and CEO Matt Potts shares the opportunities these partnerships create, what he’s learned from these deals and how growth can also lead to challenges.

Earnings calls from Brown-Forman and Pernod Ricard echoed other spirit companies struggling to regain their footing in the U.S. as the inventory build-up continues. Meanwhile, Pernod Ricard announced separately it is further bolstering its non-alc portfolio.

Sazerac-owned BuzzBallz has selected the Reyes Beverage Group as its distributor in California, Illinois, Indiana and South Carolina, the multistate wholesaler announced today.

Beer is expected to be the most popular alcoholic beverage at Labor Day weekend celebrations, as 76% of shoppers said they plan to purchase it, according to consumer research firm Numerator.

What legal issues should be on brewers’ radar? Nichole Shustack and Isabelle Cunningham from the bev-alcohol practice team at law firm Nutter, McClennen and Fish join the Brewbound Podcast to share what to watch out for this year and beyond.

More than one-third (38%) of consumers plan to visit on-premise establishments for Labor Day (September 2), according to CGA, the on-premise arm of market research firm NIQ.