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Craft beer industry news.

INSIDER’S Week in Beer: 🏈 Bud Light Drafts a New QB

INSIDER’S Week in Beer: 🏈 Bud Light Drafts a New QB

Sorry, Travis Kelce, there’s a new football player in town … or at least there is for BUD LIGHT (then again, buying your own craft brewery certainly raises some issues there). Thus, Tampa Bay QB Baker Mayfield is the brand new addition to the BL athlete spokesperson lineup, although, gotta say – this creative could use some work IMO (his PROGRESSIVE ads were far better).

A Round With … Gulf Stream Brewing’s Sharee Eriks

A Round With … Gulf Stream Brewing’s Sharee Eriks

Gulf Stream Brewing Company is in the midst of its biggest year yet. Co-founder Sharee Eriks discusses how getting a major grocery chain placement has affected business, what the brewery is doing to keep up with demand and what it’s doing to build awareness in Brewbound’s A Round With Q&A.

Boulevard’s Quirk Hard Seltzer Entering Hard Tea in 2025

Boulevard’s Quirk Hard Seltzer Entering Hard Tea in 2025

Duvel USA-owned Boulevard’s beyond beer offshoot Quirk is tea-ing up a 2025 innovation slate that touches on hot trends in the fourth category. Quirk Hard Tea (4% ABV) will roll out in early 2025 with a standalone lemonade tea offering and a variety pack, executives announced to wholesalers during Duvel USA’s virtual wholesaler summit last week.

Brewbound Podcast: Lester Jones, Live From the NBWA Annual Convention, and a GABF Recap

Brewbound Podcast: Lester Jones, Live From the NBWA Annual Convention, and a GABF Recap

Lester Jones, chief economist and VP of analytics at the National Beer Wholesalers Association (NBWA), joins the Brewbound team to discuss the importance of the on-premise, and how tides may be shifting in draft beer’s favor. Plus, Brewbound editor Justin Kendall and reporter Zoe Licata also recap the reimagined Great American Beer Festival.

Boulevard 2025 Plans: Space Camper Family Expands, Boulevard Light Coming to Core Market

Boulevard 2025 Plans: Space Camper Family Expands, Boulevard Light Coming to Core Market

Boulevard Brewing is looking to the final frontier for its 2025 brand plan. The Duvel USA-owned, Kansas City, Missouri-based craft brewery has elevated its Space Camper brand family to its No. 1 priority, executives shared during a live-streamed presentation of its annual business plan for wholesalers last week.

Tom Holland, Industry Vets Team up to Launch Bero Non-Alcoholic Beer

Tom Holland, Industry Vets Team up to Launch Bero Non-Alcoholic Beer

Hollywood star Tom Holland’s new non-alcoholic (NA) beer brand Bero debuts today with three styles, backed by consumer product-centric investment firm Imaginary Ventures and led by CEO John Herman, an energy drink veteran with 20 years of experience.

Jim Koch: Beyond Beer Provides ‘Another Ocean’ for Craft Brewery Innovation

Jim Koch: Beyond Beer Provides ‘Another Ocean’ for Craft Brewery Innovation

The “diversification” of craft brewery portfolios with beyond beer products “is a good thing,” according to American Homebrewers Association (AHA) executive director Julia Herz, who kicked off Boston Beer Company’s annual media brunch in Denver last week during the Great American Beer Festival (GABF).

INSIDER’S Week in Beer: 📰 This Just In: Hockey Fans Like Beer

INSIDER’S Week in Beer: 📰 This Just In: Hockey Fans Like Beer

It appears that the COORS and WRANGLER folks have teamed up to make a new product custom made for your dating life – beer wash jeans! Yes, what better way to make an impression they’ll never forget than for your car to smell like stale beer when you pick up your date for dinner and a movie?

A Round With … Paskenta Mad River Brewery’s Linda Cooley

A Round With … Paskenta Mad River Brewery’s Linda Cooley

As the 2024-2025 season of the National Basketball Association begins, the league’s Sacramento Kings will have a new partner: Blue Lake, California-based Paskenta Mad River Brewery, which is tribally owned. In the latest A Round With – an exclusive Q&A series for Brewbound Insiders – Paskenta Mad River general manager Linda Cooley discusses the brewery’s identity, its connection to the Native community and how the Kings partnership shaped up.