Winning Together What Wholesalers Wish Brewers Knew

Nov. 29, 2022 at 3:26 PM

To play this video, purchase a Brewbound subscription or Login.

Jessica Muskey and Jeff Hansson shared how to work better with your wholesaler partners, gain more share of mind and understand the products wholesalers are looking to carry. Muskey dived into Reyes’ ability to test-and-learn with new products in various markets as a multistate operator. Hansson shared how Scout, as a small and independent Southern California wholesaler, approaches the market, as well as opens new territories, such as Arizona and Idaho.

Featuring:

Jessica Muskey, VP of Craft and Innovation, Reyes Beer Division
Jeff Hansson, Co-Founder and CEO, Scout Distribution