Speaking Authentically to Gen Z

Nov. 30, 2022 at 5:52 PM

To play this video, purchase a Brewbound subscription or Login.

Generation Z consumers are aligning themselves with brands that share their values. But how do you reach the youngest legal-drinking-age consumers in an authentic way?

Mario X. Carrasco, co-founder and principal of technology-driven cultural insights agency ThinkNow, shares how companies can speak to Gen Z consumers, while acknowledging the multicultural future of the U.S.