Know Yourself: The Importance of Brand Identity

Nov. 30, 2022 at 7:16 PM

To play this video, purchase a Brewbound subscription or Login.

With more than 9,000 craft breweries in the U.S., consumers are inundated with choice on retail shelves or when bellying up to the bar. To stand out, solidifying a brand identity is becoming increasingly important to differentiate from the pack.This panel brings together three up-and-coming breweries with crystallized identities to share advice in building brands and forging connections with consumers. Featuring:

* LeAnn Darland, Co-Founder, Talea Beer Co.
* Rich Bloomfield, Co-Founder, Funkytown Brewery
* Haidar Hachem, Co-Owner and Head Brewer, Shojo Beer Co.