Innovating in an Increasingly Crowded 4th Category

Nov. 29, 2022 at 6:50 PM

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Finding white space within the beverage-alcohol industry’s fast-growing fourth category of offerings isn’t easy. Leaders from Molson Coors and Rhinegeist’s RGBevs will share their strategies for finding opportunities, building new brand families and crafting partnerships with major brands.

* Jamie Wideman, VP of Innovation, North America, Molson Coors
* Adam Bankovich, Chief Commercial Officer, Rhinegeist/RGBevs
* Brian “BK” Krueger, Vice President | Business Development & Portfolio Strategy, Bump Williams