Blake’s Beverage Co. is looking to be a leader in not just hard cider, but all “fruit-forward fourth category innovation,” founder and CEO Andrew Blake told Brewbound.
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Ready-to-drinks (RTDs) are one of the fastest growing categories in beverage alcohol, but between confusion of how to define the segment, obfuscation of base alcohols, and murky ownership structures of certain brands, it can be difficult for consumers to know what they’re buying and who’s making it.
The rise of ready-to-drink (RTD) canned cocktails isn’t going anywhere this fall, according to e-commerce beverage alcohol delivery platform Drizly in its BevAlc Insights’ “Top Predictions for Fall 2021 Sales” report.
Direct-to-consumer (DTC) spirits sales represents a $2.5-$3 billion opportunity for the industry, David Ozgo, chief economist for the Distilled Spirits Council of the United States (DISCUS), said during the latest episode of Rabobank’s Liquid Assets podcast.
Boston Beer Company and Beam Suntory today announced a joint venture to extend two of the companies’ most popular brands — Truly Hard Seltzer and Sauza tequila — across categories.
Ready-to-drink (RTD) canned cocktails’ share of Drizly sales is growing at 15 times the rate of hard seltzer, according to e-commerce alcohol marketplace Drizly’s 2021 Consumer Report.
Ready-to-drink canned cocktail maker Ohza has closed a $4 million funding round led by CircleUp Growth Partners. The financing is expected to help the brand scale nationwide as it partners with distributors such as Southern Glazer’s Wine & Spirits and Breakthru Beverage group.
Efforts to equalize the tax rate for ready-to-drink canned cocktails with beer in New Jersey have picked up steam in recent weeks.
Everybody’s talking about RTDs, and for good reason. The ready-to-drink (RTD) beverage alcohol segment is absolutely exploding, with that growth triggering a slew of new brands and products entering the market.
While they may be restrictive with distribution, the Atlanta-headquartered company is anything but with their product line-up, transitioning from a craft brewery into a total beverage company.
At present, malt- and sugar-based RTDs, such as Mark Anthony Brands’ White Claw and Boston Beer Company’s Truly Hard Seltzer, can be sold at beer distributors, which offer retail beer sales. Wine-based RTDs are available at Pennsylvania Liquor Control Board-run (PLCB) stores and off-premise retailers licensed to sell wine. However, spirits-based RTDs are only available via the PLCB’s stores.
Wilson Craig has a founder’s story that should be familiar to many in the beverage space: Dissatisfied with the available options in a category, he set about creating his own product to fill the “blind spot” in the market — in this case, ready-to-drink spirits. While working in real estate finance in New York City, he and his friends noticed “their bodies starting to change” as calories and carbs from drinking light beer began to catch up to them. The answer? Waterbird Spirits, a line of premium ready-to-drink cocktails in 12 oz. cans.
