Nielsen

NielsenIQ: Hard Seltzers, FMBs, Domestic Super Premiums and Craft Outpace Total Beer Sales

NielsenIQ: Hard Seltzers, FMBs, Domestic Super Premiums and Craft Outpace Total Beer Sales

Beer category dollar sales at off-premise retailers increased 11.3% during the four-week period ending February 20, according to market research firm NielsenIQ. At present, scan data is cycling the period in 2020 before COVID-19 pandemic shutdowns began and the on-premise channel was operating at full capacity. Consumer spending shifted almost exclusively to the off-premise channel in mid-March.

NielsenIQ: Craft Beer Dollar Share Online Nearly Twice In-Store Share

NielsenIQ: Craft Beer Dollar Share Online Nearly Twice In-Store Share

Consumers spent $97 million on craft beer through e-commerce in 2020, which accounted for 24% of all beer category dollar sales online. In brick-and-mortar stores, however, craft beer makes up 12.6% of all dollar sales. In fact, craft has the second largest dollar share behind flavored malt beverages (32%), which include hard seltzers.

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

NielsenIQ: Hard Seltzer Sales Take Off at Convenience Stores

Hard seltzer dollar sales at convenience stores are increasing at nearly double the rates of the rest of the off-premise retailers tracked by market research firm NielsenIQ. Over the last four weeks(ending February 6), off-premise dollar sales of hard seltzers increased 105% at convenience stores compared to the same period last year, while sales increased 55.9% in food (+55.9%) and 59.9% in drug stores.

NielsenIQ: Off-Premise Beer Category Dollar Sales Up Through First Weeks of 2021

NielsenIQ: Off-Premise Beer Category Dollar Sales Up Through First Weeks of 2021

Off-premise beer category dollar sales increased 15.7% year-to-date through January 23, compared to the same period last year, market research firm NielsenIQ reported. For the four weeks ending January 23 (which includes December 28-31, 2020), off-premise dollars sales of the beer category — which includes core beer, flavored malt beverages, hard seltzers, ciders and malt liquor — increased 14.2%, indicating slight acceleration after January 1.

Nielsen CGA: Half of Legal Drinking Age Consumers Have Not Returned to On-Premise Channel

Nielsen CGA: Half of Legal Drinking Age Consumers Have Not Returned to On-Premise Channel

The number of legal drinking age adults who have visited on-premise establishments has remained stagnant at around 50% for several months, according to a report from Nielsen CGA, the on-premise arm of market research firm NielsenIQ. In the two weeks leading up to the January 8-10 survey period, 50% of respondents said they had gone out for a meal, which was the same number as those who had been out to a restaurant in the two weeks prior.

Drinking occasions remain less popular — 17% of respondents had gone out for a drink in the two weeks before the January 8-10 survey, an increase of 1% from the previous survey. Only 41% of respondents said they planned to visit a restaurant in the two weeks following the survey, but 18% said they would go out for a drink.

Nielsen CGA: Half of Consumers Unlikely to Return to On-Premise Venues Until a COVID-19 Vaccine or Treatment is Available

Nielsen CGA: Half of Consumers Unlikely to Return to On-Premise Venues Until a COVID-19 Vaccine or Treatment is Available

The bar and restaurant industry will find little comfort in the most recent report from Nielsen CGA. With colder temperatures around the country threatening to put a damper on outdoor dining and COVID-19 cases on the rise in the majority of states, about half of all adults say they have no intention of returning to dining or drinking outside their homes soon, the on-premise arm of market research firm Nielsen found.

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

Nielsen Summer Recap: Hard Seltzer Drives Beer Category Growth

If Summer 2019 was the season hard seltzer found its footing, Summer 2020 was the year it blasted off. Off-premise dollar sales of hard seltzer between the Memorial Day and Labor Day weekends this year reached $1.75 billion — a full $1.1 billion more than the same period last year, according to market research firm Nielsen.

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Nielsen: Beer Sales Slower Than Expected Heading into Labor Day

Well, that didn’t go as expected. Heading into the Labor Day holiday weekend, off-premise dollar sales of beer, cider and FMBs increased 12.2%, and once again topped $1 billion, for the one-week period ending September 5, according to market research firm Nielsen.

Nielsen: Slim Cans Account for 20.4% of Off-Premise Canned Beer Dollar Sales

Nielsen: Slim Cans Account for 20.4% of Off-Premise Canned Beer Dollar Sales

Aluminum cans are in short supply, and the shortage comes at a time when the can package is becoming more important to the beer category as brewers shift their focus to off-premise sales during the pandemic. Market research firm Nielsen’s latest report highlights the growth and importance of cans to the beer category. The firm… Read more »