New line from cannabinoid pioneers Urb introduces destination-inspired THC beverages and gummies designed for modern consumers seeking balance, flavor transparency and drinkability.
[KENOSHA, WI.] — Highlandia, a new THC-infused beverage and gummy brand from cannabinoid innovators Urb, officially launches today with a portfolio of travel-inspired THC seltzers, gummies and premium “Free-Spirit” THC bottles designed to reimagine the cannabis beverage experience through the lens of escape, discovery, and modern hospitality and travel culture.
Rather than positioning itself as a traditional cannabis brand, Highlandia approaches the category more like a premium beverage company or modern tourism board — where every flavor acts as a passport to a new destination and every product is designed to transport consumers into a more elevated state of experience.
The launch lineup of Highlandia THC Seltzers & Gummies includes:
- Rocket Peak (available in 5mg, 10mg and 50mg cans and 10mg THC/2mg CBD ratio gummies)
- Cottondew Clouds (available in 5mg, 10mg and 50mg cans and 10mg THC/2mg CBD ratio gummies)
- Tangilime Grove (available in 5mg, 10mg and 50mg cans and 10mg THC/2mg CBD ratio gummies)
In addition to its seltzer and gummy offerings, Highlandia is also introducing a line of full-strength 750ml “Free-Spirit” THC bottles crafted to deliver a more sophisticated, cocktail-inspired cannabis beverage experience.
Free-Spirit Specs: 10mg THC / 2mg CBD per serving; 170mg THC / 34mg CBD per bottle. Ideal for traditional spirits drinkers and those looking to delve into THC mixology.
Highlandia’s formulations were intentionally developed to mirror the standards increasingly associated with premium craft beverages and better-for-you drinks. Each beverage combines fast-acting nano THC with CBD for a smoother and more approachable experience while utilizing vegan, plant-based ingredients and organic cane sugar instead of artificial sweeteners or syrups.
The beverages are also low calorie and made with recognizable ingredients, reflecting a broader consumer shift toward ingredient transparency, functionality and drinkability within the cannabis beverage category.
To further support cannabis-curious consumers entering the space, Highlandia also created an easy-to-follow “travel guide” designed to help consumers better understand THC dosing, onset timing and how to best experience the brand responsibly.
About Highlandia
Highlandia is a THC beverage, gummy and spirits brand created by cannabinoid pioneers Urb. Inspired by travel, discovery and elevated drink culture, Highlandia combines fast-acting cannabinoids with premium ingredients to create modern cannabis beverages designed for escape, flavor and experience.
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