St. Louis Food Safety Leader, ASI, Unveils New Global Identity as “Kiwa ASI”

Kiwa ASI (formerly ASI, LLC), a premier provider of food safety auditing and certification services, today announced its official rebrand. This transition marks a key milestone in the company’s integration with the global Kiwa Group and follows on the heels of the company’s strategic expansion into the Canadian market.

In 2022, global Testing, Inspection and Certification (TIC) company Kiwa announced the merger with ASI to significantly strengthen Kiwa’s United States footprint in providing Food, Feed & Farm certifications. Since joining Kiwa, ASI expanded from an SQF Certification Body to offer several other GFSI-benchmarked programs like BRCGS, FSSC22000, IFS, and more.

The rebrand also comes just one month after welcoming a leading Canadian certification body, TSLC, into the Kiwa ASI family. By bringing TSLC into the fold and adopting the Kiwa name, the organization reinforces its position as a dominant force in North American food, feed, and farm certifications.

“Adopting the Kiwa name alongside our own is the natural next step in our journey,” said Tyler Williams, CEO of Kiwa ASI. “We are a North American gateway to Kiwa’s vast global network, offering our clients seamless access to international standards while maintaining the personalized service they deserve.”

Kiwa ASI will officially debut its new visual identity at the SQF Unites conference in St. Louis, held from March 9-12, 2026. To celebrate this new chapter, the company is hosting an exclusive “Kick-Off Party” on the evening of March 10 at the St. Louis soccer stadium, Energizer Park. The event will host local customers and select conference attendees for an evening of networking and a first look at the future of Kiwa ASI.

“Celebrating this rebrand in our hometown during one of our biggest food safety conferences of the year was an opportunity we couldn’t pass up, and it symbolizes what this transition really means for us. While the name and logo have changed, the company’s operational core remains in St. Louis, Missouri,” said Williams.

About Kiwa ASI

Kiwa ASI is a leading food safety inspections, certification, training, and consulting company based in St. Louis that has provided farm-to-fork food safety solutions since the 1930s. Kiwa ASI supports organizations’ efforts to maintain only the highest product safety and quality standards, offering a full suite of safety and quality solutions to the food and beverage, dietary supplement, consumer goods, cannabis, and cosmetic industries. Kiwa ASI respects the challenges of keeping up with highly regulated industries and ever-changing audit requirements, and is consistently dedicated to making the inspection or certification process as smooth as possible.

About Kiwa

Kiwa is a TIC company—an independent, impartial global leader in Testing, Inspection and Certification. Kiwa offers laboratory, inspection, auditing and assurance activities, supported and strengthened by strictly separated training, consultancy, and data services. Customers are in virtually all markets and in both the private and public sectors. Clients can count on Kiwa to create trust in their products, services, processes, systems, and employees. Kiwa has more than 12,000 engaged employees working from over 35 countries across Europe, Asia, North and Latin America, and Oceania. Kiwa’s footprint in North America includes nine companies, with ongoing growth across the region. The Kiwa headquarters are in Rijswijk, the Netherlands. Kiwa is a member of the global SHV family of companies.

###