Winston-Salem, North Carolina (November 20, 2024) – Wise Man Brewing, a North Carolina craft brewery renowned for variety and quality, today announced a new distribution agreement with Greensboro-based RH Barringer Distributing (RHB). Beginning December 2024, RHB will distribute Wise Man products in RHB’s Raleigh Territory, which covers Wake, Lee, Harnett, and Johnston Counties and a portion of Chatham County.
Founded in 1933, family-owned RHB is the largest craft beer distributor in North Carolina. With this new agreement, Wise Man will have access to RHB’s deep distribution experience and extensive network in the Raleigh area.
“RHB brings almost a century of successful distribution to Wise Man, and they will supercharge our brand in one of the hottest markets in the country,” said Sam Victory, Wise Man’s Co-Owner and Brewmaster. “Also, as a family-owned business ourselves, we feel our cultures align perfectly. Like us, RHB cares deeply about providing the best possible service and products to its customers.”
Wise Man was founded in 2014, when Victory, a Ph.D. chemist by day and award-winning homebrewer by night, teamed with two friends (a finance guy and a lawyer) to turn a vacant warehouse in Winston-Salem into an award-winning brewery and taproom. Ever since Wise Man opened its doors in January 2017, it has generated positive buzz for its friendly taproom and outdoor space, community involvement, high quality products, and the diversity of its beers (over 380 unique beers and counting). Wise Man has since expanded into ciders, seltzers, wines, meads, coffee, and non-alcoholic beverages.
“We’ve been big fans of Wise Man since they opened in 2017, and we’ve watched in admiration as they’ve built an amazing brand known for an astounding variety of consistently high quality beers,” said Eric Monsees, RHB’s General Manager-Craft Division. “Just as importantly, this all started with our teams forming a long-term relationship and recognizing that our cultures mirrored one other. A deal seemed almost inevitable, and we are thrilled to partner with a brand that brings a definite ‘cool factor’ to our portfolio.”
Wise Man will continue to self-distribute in other regions of North Carolina, including its home base in the North Carolina Triad.
ABOUT WISE MAN BREWING® LLC:
We are a 4,000-BBL/year craft brewery and taproom located in the century-old Angelo Brothers building in Winston-Salem’s up-and-coming Industrial Hill neighborhood. With frequent music and community events and food trucks daily, our welcoming taproom and outdoor space facilitates fun and fellowship. Since opening as the initial anchor business in Industrial Hill in 2017, we have continued to operate according to our guiding principles of “Quality, Variety, and Community.” We now have brewed over 380 unique beers, including sours aged in our barrel warehouse along with popular cores like Mountain Calling® West Coast IPA, Angelo's Pils Italian Pilsner, Tropical Shirts Berliner Weisse, and Body Electric® New England Double IPA. For a small brewery, we punch above our weight, having won numerous awards, including two gold medals for our Outraged Daughters® Irish Red Ale at the prestigious Great American Beer Festival. In addition to great beers, our ever-expanding lineup now includes ciders, meads, wines, seltzers, mixed drinks, coffee, and non-alcoholic beverages. We also made a significant investment in renewable energy by installing rooftop solar panels in 2018, generating over 50% of our power from the sun. Come see us in Winston-Salem or “Get Wise!” at fine establishments throughout North Carolina.
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