Victory Brewing Co. today announced it will expand its distribution footprint in the U.S. and internationally this winter, offering its year-round brands to six new territories.
Beginning this month, Brasserie Purveyors will begin importing the Victory brand on Grand Cayman Island, while Great Brands AB and Vertical Drinks will distribute Victory products in Sweden and the United Kingdom, respectively.
The Penn.-based brewery has also added to its list of current distribution partners in the U.S. Beginning this month, Bigfoot Beverage Distributors, General Distributors and Summit Beverage will handle distribution in Oregon. C. Stein Distributing, Odom Corporation, Marine View Beverage and Sound Beverages will sell the Victory brand in Washington.
Next month, Hensley Beverage Company and C. Stein Distributing will distribute Victory in Arizona and Idaho respectively. The company has also signed with Heidelberg Distributing Co. and River City Distributing in Kentucky.
With the addition of these new markets, Victory beers will now be available in 34 states as well as the District of Columbia. Beyond U.S. borders, Victory is sold in seven other countries.
According to a press release, the HopDevil IPA, Headwaters Pale Ale, Prima Pils, Golden Monkey, DirtWolf and Storm King brands will be available in the new markets, year-round, as the brewery slowly integrates its seasonal lineup as well over time.
The full press release is below:
DOWNINGTOWN, PA — Victory Brewing Company┬« (Victory), is pleased to announce that it will expand its national and international distribution footprint to include Idaho, Arizona and Kentucky, as well as the United Kingdom, Cayman Islands and Sweden. The brewery also has realigned and expanded its current distribution partners in Oregon and Washington state.
Beginning this month, Victory’s beer will be available in the following territories and represented by:
Oregon – Bigfoot Beverage Distributors, General Distributors and Summit Beverage
Washington – C. Stein Distributing Washington, Odom Corporation, Marine View Beverage and Sound Beverages
Grand Cayman Island – Brasserie Purveyors
Sweden – Great Brands AB
United Kingdom – Vertical Drinks
And in January:
Arizona – Hensley Beverage Company
Idaho – C. Stein Distributing Idaho
- Kentucky – Heidelberg Distributing Co. and River City Distributing
“Many fans in these markets have long-awaited this news and we’re excited to finally make it official,” said Steve German, vice president of sales and distribution. “We’re looking forward to working with our new partners, and of course, excited by the opportunity to introduce our brand to new fans in states and countries around the world.”
Victory will launch in these markets first with year-round brands—HopDevil┬« IPA, Headwaters┬« Pale Ale, Prima┬« Pils, Golden Monkey┬«, DirtWolfÔäó and Storm King┬«—and look to add their seasonal lineup over time.
With the addition of these new territories, Victory’s national distribution footprint will include 34 states as well as the District of Columbia; the brand will be available internationally at select locations in seven countries around the world.
“For more than 17 years, Victory has maintained a commitment to crafting delicious, full-flavored beer,” German continued. “With great beer now flowing from our second brewery in Parkesburg, we’re excited to share these unique flavors and recipes that our longtime fans have supported with a wider audience of craft beer lovers.”
Once fully operational, the new Parkesburg brewery, which is located just 17 miles from the Downingtown brewery and headquarters, will double Victory’s production capacity.
Victory Brewing Company is a privately held craft brewery headquartered in Downingtown, Pennsylvania. Begun by Bill Covaleski and Ron Barchet, childhood friends who met on a school bus in 1973, the brewery formally began operations in February of 1996. Victory, Pennsylvania’s widely acclaimed brewery and restaurant, now serves fans of fully flavored beers in 34 states with innovative beers melding European ingredients and technology with American creativity. To learn more about Victory Brewing Company visit us on the web at www.victorybeer.com.