Former Popchips CEO and the snack brand’s current co-chairman, Paul Davis, has joined Craft Brew Alliance’s board of directors, the beer company announced yesterday.
Davis, whose resume includes running companies like Coinstar/Redbox, Kettle Foods and Barilla America, brings more than “three decades of consumer packaged goods experience” to the CBA board, the company said in a statement.
“Paul’s experience leading innovative lifestyle brands such as Kettle Foods, Starbucks, Popchips, and Redbox through transformational change make him a great addition as we continue to steer CBA through one of the most exciting and unpredictable phases in the history of craft beer,” David Lord, chairman of the CBA board said via a press release.
Davis had previously served as a member of the Kona Brewing board before it was fully acquired by CBA.
“Given the level of unprecedented change and competition within the craft beer industry, CBA’s growth over the past two years – under the leadership of Andy and his executive team – is quite impressive,” Davis said in a statement.
CBA — which makes and markets the Kona, Redhook, Widmer, Omission and Square Mile Cider brands — is coming off a tough 2015 that saw portfolio-wide shipments decrease 1 percent. Kona shipments, however, were up 17 percent on the year as the brand cemented itself as the company’s largest volume offering and its top national priority.