Brewbound is pleased to announce that Green Flash Brewing co-founders Lisa and Mike Hinkley will speak at the upcoming Brewbound Session, being held in San Diego on Thursday, Dec. 4.
In a conversation with Brewbound editor Chris Furnari, the Hinkley’s will discuss Green Flash’s national distribution strategy and explain the impetus for expanding the company’s brewing operations to the east coast. They’ll also dive head-first into their recent acquisition of Alpine Beer Company.
The pair will share their approach to creating unique partnerships with other craft breweries and discuss the future of craft at a time when the category is rapidly evolving and businesses are maturing.
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Lisa and Mike Hinkley join a jam-packed program that will also include presentations and discussions with Craft Brew Alliance CEO Andy Thomas; David Walker, the co-founder, of Firestone Walker Brewing and John McDonald, the founder Boulevard Brewing.
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Questions? Contact Jon Landis at 617-231-8834 or jlandis@bevnet.com.
About Lisa & Mike Hinkley:
From humble beginnings came true enlightenment. Mike and Lisa Hinkley established Green Flash Brewing Co. in 2002. Today, they lead a talented team of like-minded craft beer enthusiasts, who embrace the Green Flash culture and brand vision with passion and zeal. Every batch of beer is a labor of love and is a true Green Flash collaboration.
Mike received his degree from U.C. Berkeley’s Hass School of Business. He began his career at Arthur Andersen LLP as a CPA, specializing in international tax strategies. After moving to San Diego in 1997, Mike opened ‘The Boardroom Bar’ in San Diego’s North County, and it was through this experience that he became enthusiastic about San Diego’s emerging craft beer scene.
Lisa received her marketing and advertising degree from Pepperdine University. As the vice president of marketing for Green Flash, Hinkley oversees the company’s go-to-market strategy, packaging designs, advertising campaigns, marketing initiatives and public relations.
About the Brewbound Session
The Brewbound Session, which will be held at the Paradise Point Resort & Spa, is a full-day conference for beer industry professionals. The event focuses on the strategic marketing, brand building and business development issues that most directly impact craft brewers. A variety of distribution, retail, investment and branding discussions are offered.