Brewbound Session San Diego 2014
Dec 4, 2014
San Diego, CA
Program
Final Agenda for Brewbound Session San Diego 2014
| WEDNESDAY DECEMBER 3, 2014 | |
| 6:00PM – 8:00PM | Welcome Reception – Modern Times Beer, 3725 Greenwood St., San Diego, Calif. 92110 … sponsored by Davis Wright Tremaine LLP and MOSS ADAMS LLP |
| THURSDAY DECEMBER 4, 2014 | |
| 8:00AM – 9:00AM | Registration & Breakfast |
| 9:00AM – 9:10AM | Welcoming Remarks – Chris Furnari, Editor, Brewbound |
| 9:10AM – 9:45AM | 20 by 2020: What Happens Next for Craft? – Andy Thomas, CEO, Craft Brew Alliance |
| 9:45AM – 10:15AM | Consumer Demographics: Staying Relevant in a Crowded Marketplace – Lester Jones, Chief Economist, NBWA |
| 10:15AM – 10:45AM | Refining Your Brand Narrative – Christian McMahan, Managing Partner, Smartfish Group |
| 10:45AM – 11:15AM | Networking Break |
| 11:15AM – 11:45AM | “Drought” Beer: A Presentation and Panel Discussion on California Water Issues – Tim Bombardier, Senior Water Resources Specialist, San Diego County Water Authority; Tom McCormick, Executive Director, California Craft Brewers Association |
| 11:45AM – 12:15PM | Brewery Profile: Firestone Walker Brewing – David Walker, Co-Founder, Firestone Walker Brewing |
| 12:15PM – 12:30PM | 1st Annual Brewbound Awards |
| 12:30PM – 1:30PM | Lunch & Networking |
| 1:30PM – 2:30PM | Startup Brewery Challenge 3 |
| 2:45 PM – 3:30 PM | Breakout Session: Developing Brands (Mission Bay)
2:45 PM – 3:00 PM: Packaging Considerations for Craft Brewers 3:00 PM – 3:30 PM: Legal Issues and Distribution Arrangements |
| 2:45 PM – 3:30 PM | Breakout Session: Maturing and Established Brands (Sunset Ballroom)
Troubleshooting Panel – Tomme Arthur, co-founder, Port Brewing/Lost Abbey; Ben Cook, founder, Hangar 24 Craft Brewery; Blaine Landberg, founder, Calicraft Brewing |
| 3:30PM – 4:00PM | Networking Break |
| 4:00PM – 4:20PM | Brewery Profile: Green Flash Brewing – Lisa & Mike Hinkley, Co-Founders, Green Flash Brewing |
| 4:20PM – 4:40PM | Retail Profile: Live Nation – Thomas Towning, Director of Restaurant Operations, House of Blues |
| 4:40PM – 5:00PM | The Deal Discussion: Reflecting on the Duvel Moortgat Acquisition – John McDonald, Founder, Boulevard Brewing |
| 5:00PM – 5:20PM | Brewers Round Table: Discussing the State of the Industry – John McDonald, Andy Thomas, Mike & Lisa Hinkley |
| 5:20PM – 5:30PM | Startup Brewery Challenge Winner Announcement |
| 5:30PM – 7:00PM | Closing Reception |