Atlantic Beverage Distributors is further getting into the non-alcoholic beverage and snack business.
Atlantic — a Holliston, Massachusetts-based craft beer, wine and spirits importer and wholesaler — announced today the acquisition of the operations of Bayside Distributors, which is also based in Holliston. The transaction will add 400,000 cases and $10 million in additional revenue to Atlantic’s business. Atlantic currently distributes 1.5 million cases of product.
Bayside distributed more than 60 non-alcoholic beverage, food and snack brands through Massachusetts and Rhode Island, including GT’s kombucha, Spindrift Sparkling Water, Virgil’s soda, Reed’s, Del’s, and Health-Ade Kombucha, among others.
Atlantic will begin distributing Bayside’s portfolio in Massachusetts and Rhode Island starting October 2.
“This acquisition provides Atlantic a readymade non-alcoholic national brand portfolio which compliments our core business” Atlantic Beverage Distributors president and CEO Sean Siegal said in a press release. “We see great synergy in the products that Bayside is currently bringing to market. We feel that this strategic acquisition continues to strengthen our visibility in the accelerating non-alcoholic sector for our existing Atlantic and Bayside Distributing customers.”
Atlantic general sales manager Mino Soghomonian told Brewbound that Bayside’s business will be consolidated within Atlantic’s 106,000 sq. ft. warehouse and office space. He added that Atlantic has taken on a majority of Bayside’s employees and has added nine sales positions dedicated to the non-alcoholic beverage and snack portfolio.
“It’s a natural synergy to what we’re doing, and we’re seeing that a lot of these independent retail locations and specialty stores are looking for alternatives to alcohol,” Soghomonian said.
“We are in those specialty stores,” he continued. “We’re in those independent stores. We’re in those chain accounts. … We’re already within the four walls of these establishments. And if this is an additional aisle that we could service, why not take advantage of it as an organization that’s already selling beverages whether they’re alcoholic or non-alcoholic?”
In addition to the acquisition of Bayside’s business, Atlantic announced that it has converted its delivery fleet of 28 trucks to refrigerated vehicles, while also extending its non-alc footprint statewide.
The reefer trucks will carry Atlantic’s whole portfolio of brands, which includes New England craft brands Jack’s Abby, Springdale, Lawson’s Finest Liquids, Lord Hobo, Exhibit A, Zero Gravity, and Mighty Squirrel, among others, as well as national craft brands The Lost Abbey, Mother Earth, Uinta, Toppling Goliath, Melvin Brewing, Great Divide, Epic Brewing, Avery, 21st Amendment and Anderson Valley, among others.
“We’re really poised to continue to justify our position as being the lead independent craft distributor in the state of Massachusetts,” Soghomonian said.