Field Commercial Manager, Cleveland (On & Off Prem)

We love great craft beer. We want everyone to be as passionate about it as we are – and our central team are vital in this mission. Every single person in our team can shape our future for the better, whether that’s for our people, planet or our incredible beer. Because we expect great things from you, we give great things back. 

HOP STOCK | We believe in sharing our success with our crew and have a unique Hop Stock benefit for our salaried team. That means you share in our success, and if we grow strongly, we win together.

UNICORN FUND | Via our ground-breaking Unicorn Fund, we give away 10% of our profits, to our amazing crew members, every single year. We wouldn’t be able to do it without you so it’s only right we share the success together.

Retirement (401k): BrewDog wants to make sure you, your family, and pups are covered long-term. Safe Harbor Matching Contributions: BrewDog matches 100% of your elected deferral, up to 6% of your compensation.

4 WEEK SABBATICAL| After every 5 years here you will receive an additional 4 weeks off to spend it doing whatever you want.

STAFF DISCOUNT | 25% off in bars, 30% off online and 50% off BrewDog Merch to fill up your fridge and your wardrobe* (*don’t put your hoody in the fridge though)

BEER TRAINING | We love beer and we want you to love beer too, so we’ll support you through the internationally- recognized Cicerone qualifications, so you can love it almost as much as we do. We’ll also pay you more per hour for each level you pass.

AND A LOT MORE | Okay, deep breath… Full time employees will receive enhanced sick pay, healthcare, life assurance, high street retail discounts, employee assistance programs, enhanced family friendly policies around maternity and paternity leave, additional holiday days per year, pawternity leave, DE+I and crew forum groups and a “shifty” crew beer/beer allowance.

We’re focused on making sure that we, and future generations, have a planet to brew great beer on. Our industry leading techniques help us create and deliver unique beer whilst doing our bit (and others’) for the environment.

About The Role

Main Duties and Responsibilities

The Field Commercial Manager role is responsible for growing BREWDOG Brands (share, depletions and effective placements) in the designated area/geo. This role is responsible for the planning, communication and execution of the objectives with our street-level distributor partners, the retail marketplace (can be Channel specific or total assigned geo), as well as achieving the company’s sales and effective distribution objectives while being fiscally responsible and focusing on depletion P&L.

Key Skills

Job Details:

Deliver Performance Goals: shipment plan, profit, and depletion and effective placement goals.

Maximize the performance of all brands within all Classes of Trade in each state(s) through the execution of Brand and Package standards as well as Merchandising standards

Build Top Class partnership(s) with distributor field/street-level teams through enhanced management routines, SOPs and time in market/alongside those local teams

Execute all field-level plans (including “Lighthouse”

accounts) and other metrics in alignment of ABPs and MBOs.

Communicate Effectively: Provide weekly details for Weekly RCM/TCM Wholesaler recaps/reviews; use KARMA and other tools to track and monitor daily/weekly/monthly objectives and results

Ensure Flawless Execution: Collaborate closely with distributor field/street-level partners to ensure flawless execution of brand and customer initiatives.

About You

Experience

Developed communication skills with the ability to effectively inspire and motivate both internal and external stakeholders on multiple facets of the business

Developed analytical skills/use of data tools for assessment of marketplace trends and local needs.

KARMA/VIP/iDIG experience are a must

Developed organizational skills, capable of managing time and multiple projects effectively through tools provided. Microsoft Outlook, Excel, PowerPoint and Teams experience a must.

Developed relationship building skills and collaborative and cooperative spirit

Developed knowledge and usage of Cicerone Beer Server education and information to ensure portfolio representation and key benefits of our brands versus competition as solutions of business

Developed knowledge of price and promotional strategies with the ability to create and execute customized versions by need/customer/COT

Detailed Understanding of Wholesaler Sales as well as detailed understanding of the craft beer/beer/beverage market in the assigned geographies; Understanding of all Channels and Classes of Trade within the assigned geographies and how our brands/sku(s) fit within each as a solution to business growth; Beer Math knowledge as must