Social Media / Digital Marketing Specialist

DESCRIPTION

?Based in Truckee, California, at the heart of the Sierra Nevada mountains, FiftyFifty Brewing Company is looking for a social media expert to power the next phase of our growth. We are looking for a teammate with strong digital marketing chops, analytical skills, and business acumen.  You will work with our brew team and management team to drive brand awareness, DTC and local sales tied to a structured digital marketing presence across owned, earned, and purchased media.

YOUR ROLE:

• Promote our brand values, generate engagement, reach new audiences, drive revenue, and strengthen our craft beer community on social media and digital communication through Instagram, Facebook, TikTok, and other platforms.
• Create content that best represents the FiftyFifty brand/values through short-form video, images, live video, GIFs/memes, information, user-generated content, partnerships/sponsorships.
• Support the brand by attending  and working events/tastings.
• Help to continue to analyze our brand presence and digital assets and drive improvements.

ROLES & RESPONSIBILITIES:

• Manage social media marketing campaigns and day-to-day activities
• Develop relevant content topics to reach target consumers 
• Create, curate, and manage all published content on all active social channels
• Monitor, listen and respond to users in a social way whole cultivating leads and sales
• Analyze key metrics and edit strategy as needed 
• Derive actionable insights from social media metrics and marketing data
• Balance multiple priorities, launch dates, deadlines, etc. 
• Establish an ownable social strategy approach that delivers content aligned with our marketing objectives.
• Assist and help run off-site events as appropriate.
• Pour beer tastings while engaging and educating consumers at events.
• Assist with account promotions as needed.

WHO WE'RE LOOKING FOR

• Someone passionate about craft beer and customer experience.
• A detail-oriented, highly organized, self-starter with a demonstrated ability to exercise accountability and responsibility.
• Someone with strong analytical skills- ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail.
• A flexible person who thrives on structure, but can solve problems without it.
• A team player who contributes to camaraderie and a pleasant working environment.
• Someone with experience working with e-commerce platforms with proven sales metrics and success in building sales and audiences.
• Someone who can manage social and/or other marketing channels including email, media buys, SEM, and SEO.
• A strong marketing manager, with experience creating targeted messages and products to create sales.
• A doer. We thrive on what we are building at FiftyFifty and are looking for teammates that are passionate about what they do.

REQUIREMENTS

• A bachelor’s degree, or sufficient experience, and prior experience in digital marketing with an emphasis in social media.
• Digital media skills- able to create relevant, creative content that is on-brand for FiftyFifty and engaging to audiences.
• Knowledge of FiftyFifty Brewing Co., and the local craft beer market.
• Strong oral and written communication - able to talk to others to convey information effectively
• Excellent time management - able to self-start and be proactive and responsive 
• Decision making skills – able to collect, assess, interpret relevant information and make sound judgments and actions
• Cicerone, or other Beer certification is a bonus, but not required.
• Must love beer!

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COMPENSATION

We are offering this as an hourly, full-time position with room for growth within the company. Compensation for this role is between $25 to $30 depending on your individual background and experience. In addition to hourly compensation, we offer 2 weeks accrued PTO, 5 day accrued sick pay, paid holidays, subsidized health and dental insurance, plus matching 401K after one year of employment. Oh, we almost forget beer, merch, and discounts at the pub. Yew!

EQUAL OPPORTUNITY

FiftyFifty Brewing Co is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status.

ABOUT FIFTYFIFTY BREWING CO.

FiftyFifty Brewing Co. is an independent family owned and operated brewing company located in the Lake Tahoe mountain town of Truckee CA, and consists of craft beer manufacturing and brewpub restaurant operations. Established in 2007, FiftyFifty has won multiple World Beep Cup, GABF and European Beer Star medals, including the GABF Brewing Group of the Year, and is a rapidly growing, forward thinking company that loves beer, people and the active outdoor lifestyle.   

We believe in working hard, playing hard, and that being corporate doesn’t have to mean being stuffy. We all have a passion for life, work, play, and craft beer. We chose the location of Truckee so that we can live our dream everyday, and be part of a community that shares in that dream.