Marketing and Event Specialist

Job Summary:

Burlington Beer Company is seeking a full-time Marketing and Events Specialist to join our team. We seek a dynamic, creative individual with a profound love for craft beer and a strong background in marketing and event management. This in-person role reports to the Sales and Marketing Director and will assist the brewery owner and other managers in enhancing the Burlington Beer Co. brand through effective digital strategies, creative content development, event coordination, and customer communication.

This salaried role is ideal for someone who thrives in a fast-paced environment and seeks to actively promote and grow a leading craft beer brand through innovative marketing and memorable events. If you have a knack for digital engagement and a talent for event execution, we invite you to apply to join our passionate team at Burlington Beer Company.

Duties/Responsibilities:

The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other factors.

Marketing:

• Create and schedule engaging content with high-quality photography, video, and copy for social media posts, advertisements, and general needs while adhering to our marketing pillars. 
• Monitor and manage all social media platforms (Facebook, Instagram, X, Untappd, TikTok, etc.), ensuring timely and engaging responses to DMs and comments.
• Collaborate with the team to develop and schedule content across all digital channels.
• Create digital and print advertising materials as needed and as directed.
• Aligning social media strategy with business goals.
• Planning and optimizing paid social media campaigns.
• Collaborate with influencers and partners for co-marketing initiatives and strengthen relationships with social media influencers.
• Lead cross-functional projects that involve social media elements.

Events

• Coordinate and assist in planning, marketing, and executing on-site branded events (e.g., Anniversary Party) and off-site events (e.g., major beer festivals)
• Develop and maintain relationships with key clients and community partners.
• Represent BBCO at beer festivals, non-profit events, and other promotional activities.

Supervisory Responsibilities:

This position has no regular direct reports but may supervise employees scheduled to work at special events.

Required Skills/Abilities:

• A comprehensive understanding of regulations, as they relate to alcohol marketing, advertising, and service, is essential.
• Strong analytical skills to track expenses and work within a budget.
• Excellent organizational, prioritization, and time management skills.
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, Lightroom) and Google Suite (Docs, Sheets, Gmail).
• Excellent verbal and written communication skills with a professional demeanor.
• Strong customer service orientation and ability to maintain positive relationships.

Education and Experience:

• A bachelor’s Degree in Marketing, Communications, or a related field is preferred, as is four years of marketing/communications/event experience at a regional or national craft brewery.
• Passion and enthusiasm for craft beer, community engagement, and creative marketing.
• Must be 21 or older, possess a valid driver's license, and have a clean record.

Physical Requirements:

Ability to:

• Regularly required to stand, walk, and manage physical setups for events.
• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift or carry up to 60 pounds occasionally.
• Flexibility to work evenings and weekends as required by event schedules.
• Work Location:
• Burlington and Williston, Vermont

Burlington Beer Company is committed to equal employment opportunities. All qualified applicants will be considered for employment without regard to race, color, religion, genetic information, national origin, sexual orientation, gender identity, pregnancy, childbirth, or related medical conditions, age, disability status, uniform service member status, or any other class protected under federal, state, or local law.