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Set Up Your Brewery For Success

Name: Brewbound Live Winter 2024
Start: 2024-12-11T08:00:00-08:00
End: 2024-12-12T15:00:00-08:00
Location: Marina del Rey Marriott

This December 11+12 the beer and beverage-alcohol industry will come together in Marina del Rey to collaborate, make connections, and forge lasting relationships. The event mixes high-profile speakers and informative panels with sampling and networking opportunities.

Brewbound Live’s two-day program boils down all aspects of the beer business so you can keep up (and stay ahead) between batches. Take a deep dive into innovation, investment, retailing, and the key opportunities and trends that will enable growth within the beer business and beyond.

Brewbound Live Agenda

Times are subject to change.

Print the agenda for Tuesday, December 10

Please note: All times US Pacific Time

6:00 PM
-
8:00 PM
Brewbound Live Kick Off Party, Presented by Juneshine

Jumpstart your Brewbound Live conversation at the Kick Off Party located down the street at JuneShine (2914 Main St, Santa Monica, CA 90405). Alcoholic and non-alcoholic beverages will be available, as well as light snacks. All registered attendees of Brewbound Live Winter 2024 are invited to attend. A valid ID is required for admittance.

Print the agenda for Wednesday, December 11

Please note: All times US Pacific Time

7:00 AM
-
9:30 AM
Breakfast & Registration

Breakfast, coffee and beverages are served from 7:30 AM to 9:30 AM PT and are included with registration. Registration and badge pick up opens for the day at 7:00 AM PT.
8:00 AM
-
9:30 AM
Brewbound Live Pitch Slam Semifinal Round

Location: California Ballroom - Lobby Level
The Brewbound Live Pitch Slam is a business pitch competition designed to encourage entrepreneurship and build awareness for startups within the beer, cider, hard seltzer, alcoholic kombucha, and canned cocktail segments. Watch the semi-finalists pitch and vote for your favorite to help them make it into the finals!
Watch Video
8:00 AM
-
2:30 PM
One-to-One Meetings with Retailers & Distributors

Location: Outdoor Sinder Lounge - Lobby Level
Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Retail meetings will be 10 minutes and the complete schedule is posted at the Help Desk.
- Mary Guiver
  
  , Principal Category Merchant, Beer, Whole Foods Market
- Dan Barrera
  
  , Global Beer Category Merchant Analyst, Whole Foods Market
- Samantha Fletcher
  
  , Senior Category Merchant, Beer, Whole Foods Market
- Justin Ray
  
  , Senior Category Merchant, Beer, Whole Foods Market
- Michelle Abdollah
  
  , Category Manager, Alcoholic Beverages, Extra Mile
  
  Michelle Abdollah
  
  Category Manager, Alcoholic Beverages, Extra Mile
  
  Michelle Abdollah is a seasoned retail expert with over 15 years of experience in merchandising and operations. Currently, she serves as Category Manager for Alcoholic Beverages and Private Label Development Manager at Extra Mile convenience stores, overseeing merchandising strategies for wine, beer, and spirits across 1,100+ locations in 11 states. With a proven track record of driving growth and profitability, Michelle has honed her skills through various leadership roles at 7-Eleven and Target. Her expertise has earned her recognition as one of the Top Women In Convenience by Convenience Store News in 2024. Michelle's dedication to innovation and customer satisfaction continues to propel her success in the convenience store channel.
- Sinead Carey
  
  , Director of Beer, Breakthru Beverage
  
  Sinead Carey
  
  Director of Beer, Breakthru Beverage
  
  Sinead Carey is the Director of Sales - Beer at Breakthru Beverage, CA. She joined Breakthru Beverage, CA following the acquisition of Wine Warehouse in April 2023. She holds a leadership role that includes overseeing a team of craft beer specialists, working with supplier partners on planning, market execution, and collaborating with Breakthru Beverage, CA Sales Teams to drive performance behind the category. With over 20 years of successful experience working in the beer industry, Sinead has held roles in sales, distributor management, channel management, and trade marketing with Star Brand Imports, Heineken USA and Anchor Brewing. Sinead is an Irish native and a graduate of Trinity College Dublin. She is a Cicerone Certified Beer Server and was awarded the Knighthood of the Belgian Brewers Paddle in 2022.
- Kevin Day
  
  , Director of Trade Development - Beer, Breakthru Beverage
- Jessica Muskey
  
  , VP of Craft and Innovation, Reyes Beverage Group
- Laura Markstein
  
  , President, Markstein Sales Company
  
  Laura Markstein
  
  President, Markstein Sales Company
  
  As President of Markstein Sales Company since 2001, Laura Markstein has led the 105-year-old company in its continued growth and success as one of the largest independent family-owned groups of wholesale beer distributorships in the United States. Laura’s commitment to her customers, team and community is evident in the multiple awards received and organizations in which she has served. Laura’s strategic vision has simultaneously generated significant increases in the company’s sales numbers, while also increasing and diversifying a product portfolio that brings the highest accolades from both customers and supplier partners. From being consistently ranked one of the top ten women-owned businesses in the Bay Area of California to providing a work environment recognized as leading the way in employee satisfaction and wellness, Laura is proving that women leaders in the beverage distribution industry may be few in number, but big in impact.
- Peter Heimark
  
  , President, Heimark Distributing LLC
  
  Peter Heimark
  
  President, Heimark Distributing LLC
  
  Peter Heimark is President and CEO of Heimark Distributing LLC (HDC.) Heimark Distributing is an Independent Beer and beverage Distributor based in Indio, California servicing communities in eastern Riverside County and Southern San Bernardino County including the Coachella Valley, San Bernardino National Forest, Joshua Tree National Park, and surrounding communities. Peter is the third generation of Heimark Family Members at the Helm of Heimark Distributing. He began his career with an internship working for Anheuser-Busch in Spain and Denmark. He spent the first twenty-three years of his career with Heimark Distributing’s sister company, Triangle Distributing, based in Santa Fe Springs. Upon conducting a territory swap with Anheuser-Busch in 2020, Peter moved to Heimark Distributing LLC. Peter has served as the Anheuser-Busch Advisory Panel Chairman, the Chairman of the National Beer Wholesalers Association, and has served on the board of the California Family Beer Distributors Association.
- Brian Fried
  
  , General Manager, Stone Distributing
  
  Brian Fried
  
  General Manager, Stone Distributing
  
  Brian Fried is the General Manager of Stone Distributing Company (SDC). SDC is an independent beverage distributor that services all Southern California and represents a wide variety of alcoholic and non-alcoholic brands. SDC was founded in 1999 to distribute a few craft brands in San Diego with a hand full of employees. It has grown to be one of the largest craft-centric distributors in the country, employing over 350 passionate team members. Brian has been in the beverage business for 30 years with experience in beer, spirits, and non-alcoholic beverages. He began his career working at a beer distributor before a long tenure on the supplier side. He has worked for such companies as Miller Brewing Company, Heineken USA, and Beam Suntory. He has held multiple management roles that have allowed him to develop a deep understanding of the beverage industry, as well as develop capabilities in business planning and organizational development.
- Mary Guiver, Principal Category Merchant, Beer, Whole Foods Market
- Dan Barrera, Global Beer Category Merchant Analyst, Whole Foods Market
- Samantha Fletcher, Senior Category Merchant, Beer, Whole Foods Market
- Justin Ray, Senior Category Merchant, Beer, Whole Foods Market
- Michelle Abdollah, Category Manager, Alcoholic Beverages, Extra Mile
- Sinead Carey, Director of Beer, Breakthru Beverage
- Kevin Day, Director of Trade Development - Beer, Breakthru Beverage
- Jessica Muskey, VP of Craft and Innovation, Reyes Beverage Group
- Laura Markstein, President, Markstein Sales Company
- Peter Heimark, President, Heimark Distributing LLC
- Brian Fried, General Manager, Stone Distributing
9:00 AM
-
10:00 AM
Sponsored Workshop: Hops! For Beer and Beyond

Location: Promenade Ballroom - Lobby Level
Learn about John I Haas, the history of hops, and how they can be a powerful flavor option for your next beverage. Stay for a hands-on workshop where you can dose our liquid hop products into beverages and complete a hop rub and sniff like the pros do.
- Shae Maloney
  
  , Brewing Solutions Specialist, John I. Haas
  
  Shae Maloney
  
  Brewing Solutions Specialist, John I. Haas
  
  Shae Maloney is a Brewing Solutions Specialist at John I. Haas in Yakima, WA, where she focuses on applications development, technical support, and educational outreach. She graduated Magna Cum Laude from Colorado State University in 2015 with a B.S. in Fermentation Science and Technology. Since entering the brewing industry, Shae has worked as a brewer, cellar person, and QA specialist at GoodLife Brewing Co. and Worthy Brewing. She joined Haas in 2021 and is actively involved as a co-leader of the Yakima Chapter of the Pink Boots Society and a member of the MBAA District Northwest technical committee. Outside of work, Shae enjoys spending time outdoors and spoiling her goldendoodle, Dobby.
- Jeff Dailey
  
  , Sensory Manager, John I. Haas
  
  Jeff Dailey
  
  Sensory Manager, John I. Haas
  
  Jeff Dailey is the Sensory Manager at John I. Haas in Yakima, Washington, where he leads sensory panels evaluating experimental hops, innovative products, and harvest lots. Since joining in 2019, Jeff developed the Sensory Plus™ quality control system and pioneered methods for detecting smoke taint and tracking hop shelf life. His work has been key in launching new hop varieties like Talus and products such as HopKick and LUPOMAX. Originally from Fort Collins, Colorado, Jeff holds a master’s degree in food science from Washington State University and is an active member of MBAA and ASBC. In his free time, he enjoys reading, running, and perfecting pizza recipes.
- Shae Maloney, Brewing Solutions Specialist, John I. Haas
- Jeff Dailey, Sensory Manager, John I. Haas
Watch Video
9:30 AM
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10:00 AM
Networking Break
10:00 AM
-
10:05 AM
Welcome Remarks

Location: California Ballroom - Lobby Level
10:05 AM
-
10:30 AM
How Russian River Made Pliny the Younger An Experience

Location: California Ballroom - Lobby Level
How do you create a memorable event that will keep customers coming back? As creating meaningful experiences has become a bigger part of connecting to modern consumers, Cilurzo will explore what’s worked and what hasn’t for Russian River. She’ll share how the event has evolved throughout the years, how it’s connected Russian River’s fans in unexpected ways and what keeps their loyal customers coming back each year.
- Natalie Cilurzo
  
  , Co-Founder, Russian River Brewing
- Natalie Cilurzo, Co-Founder, Russian River Brewing
Watch Video
10:30 AM
-
11:10 AM
Open Taps: Why Draft is Beer's Biggest Opportunity

Location: California Ballroom - Lobby Level
The No. 1 tap handle in the nation is “open,” meaning there are more empty draft lines than those with a brand of beer flowing through them. Beverage-alcohol producers should view this as an opportunity to make a splash in bars and restaurants across the country. National Beer Wholesalers Association VP of analytics and chief economist Lester Jones and Draftline founder and president Jennifer Hauke will discuss the opportunities in the challenged – and some say neglected – channel.
- Lester Jones
  
  , VP Analytics & Chief Economist, NBWA
- Jennifer Hauke
  
  , Founder & CEO, Draftline Technologies
  
  Jennifer Hauke
  
  Founder & CEO, Draftline Technologies
  
  Jennifer Hauke is the Founder of Draftline Technologies, the parent company of Draftline Technician Services and Draftline Data. Draftline’s platform "makes draft work better" for modern beverage distributors and third-party service companies through its suite of data-driven, on-premise compliance, market analytics, and sales tools. Draftline is the on-premise draft leader, tracking over 1,000,000 draft lines in 100,000 accounts across 40 States. Jennifer has spent the last thirty years working in the on-premise draft category, beginning with her family's company in Detroit, Michigan. With a background that includes everything from draft service, installation, administration, and routing to product research, software development, data implementation, and sales strategy. Jennifer and her husband, Drew have three children and call Winter Park, Florida home.
- Lester Jones, VP Analytics & Chief Economist, NBWA
- Jennifer Hauke, Founder & CEO, Draftline Technologies
Watch Video
11:10 AM
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11:40 AM
Suntory's Playbook for Winning the Fourth Category

Location: California Ballroom - Lobby Level
Leaders from Suntory Global Spirits will share how the company plans to become the No. 1 ready-to-drink company in the world through a product portfolio of spirits-based cocktail brands, including -196 vodka seltzer and other new-to-world brands.
- Christian McMahan
  
  , Chief Growth Officer, Suntory RTD Company North America
  
  Christian McMahan
  
  Chief Growth Officer, Suntory RTD Company North America
  
  Christian McMahan is Chief Growth Officer for Suntory RTD Company North America. He has been with Suntory since 2021 working across their US RTD portfolio. Christian has over 30+ years of beverage experience in the US including his work as Chief Marketing Officer for Heineken USA, Vice President of Marketing for Diageo North America and The Boston Beer Company.
- Satoru Shimizu
  
  , President, Suntory RTD Company North America
  
  Satoru Shimizu
  
  President, Suntory RTD Company North America
  
  Satoru Shimizu is the President of Suntory RTD North America, bringing nearly three decades of global experience to the role. Joining Suntory in 1995, he began his career in sales in Japan before relocating to the United States in 2006 to establish the company's presence for Japanese whisky portfolios, including Yamazaki Single Malt. Over the past decade, Mr. Shimizu has led marketing and strategic planning for Suntory Spirits and other spirits partners, including managing the House of Suntory brands, James B. Beam Distilling Co., and Maker's Mark in the Asia region. He has also served as a Board of Director for The Macallan Distillers Limited. Returning to the United States in 2023, Mr. Shimizu spearheaded the foundation of Suntory RTD's North American business. He currently leads an entrepreneurial project to establish the company's first FMB business in North America, set to launch in 2025. Mr. Shimizu's extensive experience in the alcohol industry, coupled with his deep relationships with key stakeholders
- Christian McMahan, Chief Growth Officer, Suntory RTD Company North America
- Satoru Shimizu, President, Suntory RTD Company North America
Watch Video
11:40 AM
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12:00 PM
Pitch Slam Finalist Announcement, Awards & Rising Stars Video Announcement

Location: California Ballroom - Lobby Level
Watch Video
12:00 PM
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1:00 PM
Sponsored Workshop: Beer Flavor Goes Electric: A New Era of Flavor Innovation

Location: Promenade Ballroom - Lobby Level
Join as Tom Nielsen takes the stage to redefine what beer flavor can be. Inspired by Bob Dylan’s bold switch to electric guitar, Nielsen presents Abstrax’s mission to transform the brewing landscape. Just as Dylan’s change rewrote music history, Abstrax is electrifying beer flavor with an expanded palette and revolutionary solutions that have never been possible before now. This immersive session showcases how Abstrax’s plug-and-play offerings empower brewers to create unforgettable, sensory-rich experiences. Join us to discover the innovation, sustainability, and ease of use behind Abstrax’s unique approach and be a part of this new era in brewing.
- Tom Nielsen
  
  , Director of Brewing & Beverage Innovation, Abstrax Hops
  
  Tom Nielsen
  
  Director of Brewing & Beverage Innovation, Abstrax Hops
  
  Tom Nielsen is the Director of Brewing & Beverage Innovation at Abstrax Hops, bringing over 20 years of industry experience and a legacy of innovation from his previous role as R&D and Raw Materials Manager at Sierra Nevada Brewing Co. Known for his expertise in brewing science, sensory analysis, and raw materials innovation, Tom has led teams in developing standout beer and beverage products that elevate flavor and quality. His work at Abstrax reflects a passion for sustainable, forward-thinking flavor solutions that continue to shape and inspire the craft brewing industry.
- Tom Nielsen, Director of Brewing & Beverage Innovation, Abstrax Hops
Watch Video
12:00 PM
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1:30 PM
Lunch, Sampling & Livestream
Watch Video
1:30 PM
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2:00 PM
Middle-Tier Mindmeld: How to Make Yourself a Priority

Location: California Ballroom - Lobby Level
Middle-tier leaders from across the country will discuss what is and isn’t working in their markets, which products they’re interested in and how they’re diversifying their portfolios in a rapidly changing beverage business.They’ll share their views on the future of beer and beyond beer offerings, including how Delta 9 beverages are playing in their markets; what they’re hearing from retailers; how the battle for the cold box is shaking out and how suppliers can best work with their teams.
- Jennifer Grant
  
  , GM and VP, Markstein Sales
- Lauren Doll-Sheeder
  
  , Managing Partner, Doll Distributing
  
  Lauren Doll-Sheeder
  
  Managing Partner, Doll Distributing
  
  Lauren Doll-Sheeder is a third-generation owner of Doll Distributing, where the focus on building brands and relationships is paramount. Her career began at Nationwide Insurance in sales, followed by a role on Anheuser-Busch’s Special Events Team. In 2014, Lauren joined Doll Distributing as a Relief Sales Representative, subsequently gaining extensive experience across Sales, Office Administration, Human Resources, and Marketing. She now serves one of the Owners and Managing Partner. Lauren is deeply committed to her community, actively volunteering and serving on numerous boards and committees in her local community, where she and her husband, Grant, are raising their three children, Caleb, Evan, and Sophie. Notably, she was the 2023 Chairwoman of the Board for the Iowa Wholesale Beer Distributors Association and currently sits on the BREW Advisory Board for the National Beer Distributors Association, supporting their mission to attract, connect, and elevate women in beer and beverage distribution. Passionate about the ongoing growth of Doll Distributing, Lauren is dedicated to fostering a working environment that team members are proud to be a part of.
- Rebecca Maisel
  
  , SVP Legal & Government Affairs, Gulf Distributing
- Jennifer Grant, GM and VP, Markstein Sales
- Lauren Doll-Sheeder, Managing Partner, Doll Distributing
- Rebecca Maisel, SVP Legal & Government Affairs, Gulf Distributing
Watch Video
2:00 PM
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2:30 PM
Why Intoxicating Hemp is the Fifth Category

Location: California Ballroom - Lobby Level
Leaders from intoxicating hemp beverage makers will share why they believe they’re at the ground floor of a new category and the opportunities ahead for those blazing trails in the space.
- Scott Selix
  
  , Co-Founder, Climbing Kites
  
  Scott Selix
  
  Co-Founder, Climbing Kites
  
  Scott is a proud graduate of the University of Iowa Tippie College of Business and College of Law. After leaving Big Law, he co-founded Lua Brewing in Des Moines, which is ranked as one of the fifty best breweries in the world. Shortly thereafter, he purchased a property on Des Moines's west side and launched Lua's second location, Either/Or Eatery & Patio. That same year, Scott founded Climbing Kites, a cannabis beverage company. Climbing Kites is poised to launch in over two dozen states in the next six months and is one of the fastest growing cannabis beverage brands in the country. Scott currently acts as CEO of HYFR Hospitality and General Counsel for Climbing Kites. He also serves on several nonprofit boards and was President of the Iowa Brewers Guild from 2018-2024.
- Chris Herron
  
  , Co-Founder, BevStrategy LLC
  
  Chris Herron
  
  Co-Founder, BevStrategy LLC
  
  Chris Herron is the Co-Founder of Creature Comforts Brewing Co. and former CEO for 10 years. Since launching in 2014 in Athens, GA, Creature Comforts has become one of the fastest-growing and recognized new breweries in the U.S. While at the helm of Creature Comforts, Chris was responsible for the company’s long-term strategy and vision and created a solid infrastructure that drives Creature Comforts to rank among the top craft breweries in the country. Prior to Creature Comforts, Chris spent over a decade in sales and finance at Miller Brewing Company and Diageo, culminating as a Finance Director for Diageo’s $4B US Spirits and Wine business. Chris is still an owner in Creature Comforts and currently owns a strategic execution and brand development company, BevStrategy, that supports adult-focused beverages and their owners. BevStrategy is the business development partner for the fast growing premium THC brand Climbing Kites across the South. Chris is also in the process of launching an Adult-Focused beverage fund in 2025. Chris is currently the Vice-Chairman and Treasurer of the Brewers Association. Chris was raised in Stone Mountain, GA, and resides with his wife and four children just outside of Athens, GA.
- Ryan Bandy
  
  , Chief Business Officer, Indeed Brewing Company
  
  Ryan Bandy
  
  Chief Business Officer, Indeed Brewing Company
  
  Ryan Bandy is Chief Business Officer of Indeed Brewing Company, a Minneapolis- and Milwaukee-based brewery founded in 2012. Ryan joined Indeed over a decade ago, getting his start in packaging, snapping PakTechs onto cans and waxing tops of bottles. He’s since served as Sales Director, leading the brewery’s distribution and sales efforts, as well as Director of Experience, growing the community impact of Indeed’s events and creating welcoming taproom spaces for the brewery’s taprooms in Minneapolis and Milwaukee. With experience in every department of the brewery, from back of the house to the taproom to leading innovation into THC, Ryan is uniquely aware of the ways brewery’s decision-making processes impact efficiencies at all levels of production, sales, and service.
- Scott Selix , Co-Founder, Climbing Kites
- Chris Herron, Co-Founder, BevStrategy LLC
- Ryan Bandy, Chief Business Officer, Indeed Brewing Company
Watch Video
2:30 PM
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3:00 PM
Sampling, Networking & Livestream
Watch Video
3:00 PM
-
3:40 PM
NIQ/3 Tier Beverages Presentation

Location: California Ballroom - Lobby Level
Dive into the numbers that shaped 2024 and get insight into the trends that will matter in 2025.
- Mary Mills
  
  , Consultant, 3 Tier Beverages
  
  Mary Mills
  
  Consultant, 3 Tier Beverages
  
  Mary Mills joined 3 Tier in 2022 from NielsenIQ, where she spent 14 years across client management, business development, and innovation insights. She has experience working with various clients in the food, beverage, and consumer goods industries, with 10 years focused on alcohol specifically. She holds a Marketing degree from The Ohio State University and is an avid Buckeye fan. She resides in Columbus, Ohio with her husband Andy and two children, Luke (6 years old) and Ava (4 years old).
- Kaleigh Theriault
  
  , Director of Thought Leadership, Beverage Alcohol Vertical, NIQ
  
  Kaleigh Theriault
  
  Director of Thought Leadership, Beverage Alcohol Vertical, NIQ
  
  Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.
- Mary Mills, Consultant, 3 Tier Beverages
- Kaleigh Theriault, Director of Thought Leadership, Beverage Alcohol Vertical, NIQ
Watch Video
3:40 PM
-
4:10 PM
Platforms, Pivots & Partners: Surviving & Thriving in a Challenging Market

Location: California Ballroom - Lobby Level
Craft brewers are banding together in different ways to survive and thrive in a challenging market. Explore the different ways they’re making it work, from acquisitions and platform building, to shared services agreements.
- Arthur Moye
  
  , Owner and CEO, Full Circle Brewing
  
  Arthur Moye
  
  Owner and CEO, Full Circle Brewing
  
  Arthur Moye is the founder and CEO of Full Circle Brewing Co. He graduated from San Jose University with a degree in Accounting in 2005. He became a CPA in 2008 and spent the first part of his career as an auditor and financial consultant for PricewaterhouseCoopers and Deloitte. In 2010, Arthur founded a successful, rapidly growing accounting firm. Then, after 15 years of homebrewing, he made the bold decision to sell his practice and follow his passion and purchased Full Circle Brewing Co. (Fresno’s longest running brewery). Since this time, Arthur has reinvented the brand and transformed the company. Today, Full Circle is the largest black-owned full-production brewing company in the U.S. with a collective portfolio of award winning beers in multiple formats and the only Black owned commercial cider brand. Since its purchase, Arthur has grown Full Circle into a $3.5 million company increasing sales by 3,800% and acquiring three brands. The company sells to 15 wholesalers and major chains including Whole Foods, Trader Joes and Safeway. Arthur has been featured in Forbes and New York Times for his work to change the face of craft brewing and manage the Full Circle business successfully. He is passionate about bringing more BIPOC brands and authentic experiences to more retailers and consumers around the world and mentoring people making the leap from corporate America to entrepreneurship.
- Aaron Vargas
  
  , Managing Partner, Backpocket Brewing
  
  Aaron Vargas
  
  Managing Partner, Backpocket Brewing
  
  Aaron Vargas is the managing partner for Backpocket Brewing Company with over 20 years in management experience which includes over 7 years in the brewing industry. Backpocket Brewing is one of the largest production breweries in Iowa with distribution statewide along with two satellite taprooms in Dubuque and Johnston Iowa. In his current role, he leads the management of the day-to-day operations, helping with crafting market strategy, financials and managing production as well as taproom operations. Concentrating on refocusing the brand portfolio which started as German-Style, to a more modern take at the Iowa Craft Beer Scene. Helping craft key partnerships that includes partnering with Iowa State University to become the official craft beer of the Cyclones. In early 2024, he helped create Parallel Brewery Collective with Singlespeed Brewing's owner Dave Morgan, which has now grown to 4 total member breweries helping with sales and procurement. Prior to Backpocket Brewing, he worked at Whole Foods Market where he was in store leadership in multiple stores in Houston, TX. He moved to Iowa to help run the family business in 2017 with his wife Jenny and three kids, Carly (11), Layla (11) and Colin (7).
- Ryan Lake
  
  , Managing Director, Arlington Capital Advisors
  
  Ryan Lake
  
  Managing Director, Arlington Capital Advisors
  
  Ryan has 20 years of investment banking and commercial banking experience and has sourced, structured and negotiated debt and equity transactions for beverage and restaurant companies. Ryan holds a B.S. in Finance from Arizona State University and resides in Chandler, Arizona with his wife and two children.
- Arthur Moye, Owner and CEO, Full Circle Brewing
- Aaron Vargas, Managing Partner, Backpocket Brewing
- Ryan Lake, Managing Director, Arlington Capital Advisors
Watch Video
4:10 PM
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Beers & Networking
6:00 PM
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8:00 PM
Official Party, Presented by Firestone Walker with NIQ and Crafted ERP

Head over to Firestone Walker - The Propagator (3205 Washington Blvd, Marina Del Rey, CA 90292) for additional networking. Enjoy beer, wine, non-alcoholic beverages and light appetizers. All registered attendees of Brewbound Live Winter 2024 are invited to attend. An event badge and valid ID is required for admittance.

Print the agenda for Thursday, December 12

Please note: All times US Pacific Time

8:00 AM
-
9:30 AM
Breakfast & Registration

Breakfast, coffee and beverages are served from 8:00 AM to 9:30 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT.
9:00 AM
-
2:30 PM
One-to-One Meetings with Retailers & Distributors

Location: Outdoor Sinder Lounge - Lobby Level
Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Meetings will be 10 minutes each and the complete schedule is posted at the Help Desk.
- Mary Guiver
  
  , Principal Category Merchant, Beer, Whole Foods Market
- Dan Barrera
  
  , Global Beer Category Merchant Analyst, Whole Foods Market
- Samantha Fletcher
  
  , Senior Category Merchant, Beer, Whole Foods Market
- Justin Ray
  
  , Senior Category Merchant, Beer, Whole Foods Market
- Michelle Abdollah
  
  , Category Manager, Alcoholic Beverages, Extra Mile
  
  Michelle Abdollah
  
  Category Manager, Alcoholic Beverages, Extra Mile
  
  Michelle Abdollah is a seasoned retail expert with over 15 years of experience in merchandising and operations. Currently, she serves as Category Manager for Alcoholic Beverages and Private Label Development Manager at Extra Mile convenience stores, overseeing merchandising strategies for wine, beer, and spirits across 1,100+ locations in 11 states. With a proven track record of driving growth and profitability, Michelle has honed her skills through various leadership roles at 7-Eleven and Target. Her expertise has earned her recognition as one of the Top Women In Convenience by Convenience Store News in 2024. Michelle's dedication to innovation and customer satisfaction continues to propel her success in the convenience store channel.
- Sinead Carey
  
  , Director of Beer, Breakthru Beverage
  
  Sinead Carey
  
  Director of Beer, Breakthru Beverage
  
  Sinead Carey is the Director of Sales - Beer at Breakthru Beverage, CA. She joined Breakthru Beverage, CA following the acquisition of Wine Warehouse in April 2023. She holds a leadership role that includes overseeing a team of craft beer specialists, working with supplier partners on planning, market execution, and collaborating with Breakthru Beverage, CA Sales Teams to drive performance behind the category. With over 20 years of successful experience working in the beer industry, Sinead has held roles in sales, distributor management, channel management, and trade marketing with Star Brand Imports, Heineken USA and Anchor Brewing. Sinead is an Irish native and a graduate of Trinity College Dublin. She is a Cicerone Certified Beer Server and was awarded the Knighthood of the Belgian Brewers Paddle in 2022.
- Kevin Day
  
  , Director of Trade Development - Beer, Breakthru Beverage
- Jessica Muskey
  
  , VP of Craft and Innovation, Reyes Beverage Group
- Laura Markstein
  
  , President, Markstein Sales Company
  
  Laura Markstein
  
  President, Markstein Sales Company
  
  As President of Markstein Sales Company since 2001, Laura Markstein has led the 105-year-old company in its continued growth and success as one of the largest independent family-owned groups of wholesale beer distributorships in the United States. Laura’s commitment to her customers, team and community is evident in the multiple awards received and organizations in which she has served. Laura’s strategic vision has simultaneously generated significant increases in the company’s sales numbers, while also increasing and diversifying a product portfolio that brings the highest accolades from both customers and supplier partners. From being consistently ranked one of the top ten women-owned businesses in the Bay Area of California to providing a work environment recognized as leading the way in employee satisfaction and wellness, Laura is proving that women leaders in the beverage distribution industry may be few in number, but big in impact.
- Peter Heimark
  
  , President, Heimark Distributing LLC
  
  Peter Heimark
  
  President, Heimark Distributing LLC
  
  Peter Heimark is President and CEO of Heimark Distributing LLC (HDC.) Heimark Distributing is an Independent Beer and beverage Distributor based in Indio, California servicing communities in eastern Riverside County and Southern San Bernardino County including the Coachella Valley, San Bernardino National Forest, Joshua Tree National Park, and surrounding communities. Peter is the third generation of Heimark Family Members at the Helm of Heimark Distributing. He began his career with an internship working for Anheuser-Busch in Spain and Denmark. He spent the first twenty-three years of his career with Heimark Distributing’s sister company, Triangle Distributing, based in Santa Fe Springs. Upon conducting a territory swap with Anheuser-Busch in 2020, Peter moved to Heimark Distributing LLC. Peter has served as the Anheuser-Busch Advisory Panel Chairman, the Chairman of the National Beer Wholesalers Association, and has served on the board of the California Family Beer Distributors Association.
- Brian Fried
  
  , General Manager, Stone Distributing
  
  Brian Fried
  
  General Manager, Stone Distributing
  
  Brian Fried is the General Manager of Stone Distributing Company (SDC). SDC is an independent beverage distributor that services all Southern California and represents a wide variety of alcoholic and non-alcoholic brands. SDC was founded in 1999 to distribute a few craft brands in San Diego with a hand full of employees. It has grown to be one of the largest craft-centric distributors in the country, employing over 350 passionate team members. Brian has been in the beverage business for 30 years with experience in beer, spirits, and non-alcoholic beverages. He began his career working at a beer distributor before a long tenure on the supplier side. He has worked for such companies as Miller Brewing Company, Heineken USA, and Beam Suntory. He has held multiple management roles that have allowed him to develop a deep understanding of the beverage industry, as well as develop capabilities in business planning and organizational development.
- Mary Guiver, Principal Category Merchant, Beer, Whole Foods Market
- Dan Barrera, Global Beer Category Merchant Analyst, Whole Foods Market
- Samantha Fletcher, Senior Category Merchant, Beer, Whole Foods Market
- Justin Ray, Senior Category Merchant, Beer, Whole Foods Market
- Michelle Abdollah, Category Manager, Alcoholic Beverages, Extra Mile
- Sinead Carey, Director of Beer, Breakthru Beverage
- Kevin Day, Director of Trade Development - Beer, Breakthru Beverage
- Jessica Muskey, VP of Craft and Innovation, Reyes Beverage Group
- Laura Markstein, President, Markstein Sales Company
- Peter Heimark, President, Heimark Distributing LLC
- Brian Fried, General Manager, Stone Distributing
9:00 AM
-
9:30 AM
Why Focus is Essential in 2025

Location: California Ballroom - Lobby Level
The numbers don’t lie: Wielding a focused portfolio will be a key to winning in 2025. Explore how craft brewers are becoming laser-focused, why it’s working and how a prominent retailer views those moves.
- Peter Skrbek
  
  , CEO, Deschutes Brewery
- Mary Guiver
  
  , Principal Category Merchant, Beer, Whole Foods Market
- Brian “BK” Krueger
  
  , VP of Business Development and Portfolio Strategies, Bump Williams Consulting
- Peter Skrbek, CEO, Deschutes Brewery
- Mary Guiver, Principal Category Merchant, Beer, Whole Foods Market
- Brian “BK” Krueger, VP of Business Development and Portfolio Strategies, Bump Williams Consulting
Watch Video
9:30 AM
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10:10 AM
Fireside Chat: Dogfish Head's Sam Calagione

Location: California Ballroom - Lobby Level
As Dogfish Head turns 30, co-founder Sam Calagione will discuss how craft producers can stay vibrant and relevant to younger generations of drinkers and how the Delaware craft brewery is charting its path for the future.
- Sam Calagione
  
  , Co-Founder, Dogfish Head
  
  Sam Calagione
  
  Co-Founder, Dogfish Head
  
  Sam Calagione, Brewer/Founder -- Dogfish Head, Boston Beer Company Sam Calagione has been focused on brewing beers with culinary ingredients since 1995 when Dogfish Head first opened as the smallest craft brewery in America. Today, Dogfish has grown into a 400+ person company and is one of the most recognized breweries in the country. Dogfish Head is based in Delaware with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, a geographically enamored seafood restaurant with a James Beard nominated cocktail program, Dogfish Inn, a harbor-front beverage-themed motel and Dogfish Head Craft Brewery, a production brewery and distillery featuring a Tasting Room & Kitchen. Dogfish currently sells beers, spirits, and canned cocktails across the U.S. In July 2019, Dogfish Head proudly merged with the Boston Beer Company. Sam’s innovative style and collaborative spirit has earned him a reputation as one of the industry’s most adventurous entrepreneurs and brewers. Sam has authored four books and was named the James Beard Foundation’s Outstanding Wine, Spirits, or Beer Professional in 2017. Sam, Mariah, and their family reside in coastal Delaware.
- Sam Calagione, Co-Founder, Dogfish Head
Watch Video
10:10 AM
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10:25 AM
Livestream & Networking Break
10:25 AM
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11:00 AM
Marketing Watch: Meeting Consumers Where They Are Online & IRL

Location: California Ballroom - Lobby Level
- Zech Francis
  
  , SVP Global Marketing, BeatBox Beverages
  
  Zech Francis
  
  SVP Global Marketing, BeatBox Beverages
  
  Zech Francis is a brand builder, investor, advisor, & serial consumer goods entrepreneur, launching brands generating over $250M in revenue. Zech started his partnership with BeatBox as an early investor, then Senior Advisor, & now oversees marketing as SVP of Global Marketing. BeatBox is one of the fastest growing ready-to-drink cocktail brands in the US, offering fun & nostalgic flavors in a sustainable & resealable package. With a deep passion for live music, our community of super fans, and creating fun, BeatBox has become the brand that’s bringing the party to the alcohol industry.
- Rebecca Dye Yonushonis
  
  , CMO, New Belgium Brewing
  
  Rebecca Dye Yonushonis
  
  CMO, New Belgium Brewing
  
  New Belgium Brewing Chief Marketing Officer with over 20 years of marketing experience, Rebecca Dye Yonushonis is fueled by curiosity, a passion for brand building, and a love for growing and developing talented teams. Rebecca joined New Belgium Brewing as Chief Marketing Officer on March 18, 2024, and plays a vital role in driving the growth of America’s largest craft brewery’s beverage portfolio. Rebecca’s leadership and marketing insight has driven significant brand transformations across a range of companies and industries, most recently as CMO of True Food Kitchen she led the wellness-focused restaurant brand through rapid expansion and growth. Previously, she held senior marketing, brand strategy, and consumer insights roles at Land O’ Lakes Inc., Dollar Shave Club, Starbucks, Molson Coors, and the Wrigley Company. She has worked on several Effie award-winning campaigns and was named Brand Innovators 40 under 40 Innovative Marketers among several other personal accolades throughout her career. Rebecca holds an MBA from the Kellogg School of Management and a BS in Marketing and International Business from The University of Dayton. Originally from the Midwest, she currently resides in Phoenix, Arizona with her husband, Ian, two stepdaughters, Mircea and Siena, and a very spoiled Springer Spaniel/Poodle mix named Elbie. Outside of the office, you can find her hiking, traveling the globe, and enjoying a football game with friends and family, likely with a Voodoo Ranger Juicy Haze in hand.
- Julie Rhodes
  
  , Strategic Business Consultant, Not Your Hobby Marketing Solutions
  
  Julie Rhodes
  
  Strategic Business Consultant, Not Your Hobby Marketing Solutions
  
  With over 20 years of experience in the food and beverage industry, Julie Rhodes is an expert in beverage sales, digital marketing, distributor management, and business strategy. As the owner of Not Your Hobby Marketing Solutions, she provides fractional consulting services for small and medium-sized craft beverage companies, teaching them to work smarter, not harder. A freelance business journalist, public speaker, and 2023 Brewers Association Mentor of the Year, Julie also serves on the BA DEI Committee and instructs in craft beer business programs at multiple universities.
- Zech Francis, SVP Global Marketing, BeatBox Beverages
- Rebecca Dye Yonushonis, CMO, New Belgium Brewing
- Julie Rhodes, Strategic Business Consultant, Not Your Hobby Marketing Solutions
Watch Video
11:00 AM
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12:00 PM
Brewbound Live Pitch Slam Final Round

Location: California Ballroom - Lobby Level
A panel of expert judges will offer participants and attendees valuable insights on what makes for a successful brewery and beverage-alcohol brands. They’ll evaluate the emerging brands, business plans and innovative products presented by our contestants.
Watch Video
12:00 PM
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1:00 PM
Sponsored Workshop: Passion & Results - How to Use Data & Technology to Make Better Decisions

Location: Promenade Ballroom - Lobby Level
Combining your passion for the brewing industry with our experience and solutions to achieving business freedom. Hear how to lower your operating costs, optimize inventory levels, promote effectively, etc. Two former CPG executives from some of the world's top brands and current partners at ahatis will share how to use data and technology to make better business decisions and achieve key business results.
- Timothy Weaver
  
  , Executive Partner, ahatis, LLC
  
  Timothy Weaver
  
  Executive Partner, ahatis, LLC
  
  Tim is the former Chief Information Officer of both Del Monte Foods and Danone North America. Previously, he spent 11+ years in Red Bull's executive IT team across international markets, including the Asia Pacific / Middle East / Africa businesses. He is a founding partner at ahatis, where he continues to be a recognized leader in leveraging innovative technologies to address recurring challenges across the business.
- Jeremie Davis
  
  , Executive Partner, ahatis, LLC
  
  Jeremie Davis
  
  Executive Partner, ahatis, LLC
  
  Jeremie spent almost 25 years becoming an industry leading expert in sales strategy and planning across enterprises including Conagra, Danone (Dannon), and Del Monte Foods. He honed that expertise at Booze & Company for companies like Clorox, Kraft, and Coca Cola. He now focuses his time as a founding partner at ahatis, where he is bringing next-generation thought leadership to apply the latest technologies to world class organizations.
- Timothy Weaver, Executive Partner, ahatis, LLC
- Jeremie Davis, Executive Partner, ahatis, LLC
Watch Video
12:00 PM
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1:20 PM
Lunch, Sampling + Livestream
1:20 PM
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1:50 PM
Prepare for Turbulence: Strategies for Survivng Craft's Choppy Times

Location: California Ballroom - Lobby Level
How do you survive a choppy alcohol market? Leaders from Allagash Brewing, Independence Brewing and Wisconsin Brewing share strategies that have carried their companies through uncertain times and helped them tap into growth opportunities.
- Paul Verdu
  
  , President, Wisconsin Brewing Company
  
  Paul Verdu
  
  President, Wisconsin Brewing Company
  
  Paul became a partner and President of Wisconsin Brewing Company (WBC) in May of 2022. Under his leadership WBC doubled revenue in 2023 and has grown another 50% in 2024 led by a fast-growing beverage co-packing business, Lake Louie Brewing craft brand, Harley-Davidson Road King NA and their award-winning tap room and beer garden in Verona, WI. WBC will produce just shy of 100K BBLs this year. Paul is an experienced, results driven leader with a track record of building brands, businesses and teams within both the US and international beer business. He has held senior commercial and executive leadership positions across the US, South Africa and Canada with leading companies such as Molson Coors, SABMiller, Constellation Brands Beer Division and Miller Brewing Company. Prior to joining WBC, Paul led Tenth and Blake Beer Company, the recently sold craft beer division of Molson Coors. He has helped grow many world class brands during his career including Modelo Especial, Pacifico, Peroni, Miller Lite, MGD, Hop Valley, Terrapin and Pilsner Urquell. Paul earned his MBA in Marketing from the Red McCombs School of Business at the University of Texas, Austin. He was selected as one of 20 leaders within SABMiller to participate in the SABMiller Leadership Program, developed by the Oxford University, Said Business School. He is also a graduate of California State University, Sacramento with a Bachelor of Science Degree in Finance. Paul and his wife Lynn have three grown children and live in Delafield, Wisconsin. At any given time, you’ll find them enjoying lake life with family and friends, traveling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.
- Rob Tod
  
  , Founder, Allagash Brewing Company
  
  Rob Tod
  
  Founder, Allagash Brewing Company
  
  Rob Tod founded Allagash Brewing Company in 1995 with the goal of giving people new experiences with craft beer. Rob continues to be an involved leader who takes pride in knowing and interacting with employees in every department at the brewery. Keeping Allagash a great place to work and a steward of the community is of utmost importance to him. Rob is the past Chair of the Brewers Association trade group and received the James Beard Award for Outstanding Wine, Beer or Spirits Producer in 2019. When he is not working, you might find him surfing, skiing, or working on his barn.
- Amy Cartwright
  
  , Co-Founder & President, Independence Brewing
  
  Amy Cartwright
  
  Co-Founder & President, Independence Brewing
  
  With a love of beer and self-expression, Amy Cartwright founded Independence Brewing Co. in Austin in 2004 on a mission to craft exceptional beers for independent thinkers and drinkers. As one of the first female founded breweries in Texas, Amy has grown Independence to be one of the state’s largest, producing 20,000 barrels a year in their South Austin brewery and taproom. Rooted in a commitment to quality, innovation, teamwork, and community, she leads a diverse team dedicated to creating beers with a sense of place that celebrate individuality and creativity. They adopted the grackle as their spirit animal – because like grackles Independence beers, and the team that makes them, are bold, loud, and travel in packs. KAW!
- Paul Verdu, President, Wisconsin Brewing Company
- Rob Tod, Founder, Allagash Brewing Company
- Amy Cartwright, Co-Founder & President, Independence Brewing
Watch Video
1:50 PM
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2:30 PM
Emerging Audiences & Shifting Mindsets: Understanding Changing Drinker Demos

Location: California Ballroom - Lobby Level
Lindsay Kunkle, the head of the global firm’s U.S. consultancy, will examine shifting demographics, changing consumer mindsets and emerging audiences with an eye on how these factors are relevant to beverage-alcohol producers. She will offer insights into Generation Z’s outlook on alcohol, as well as dive into the “never old mindset” of Baby Boomers as they enter longevity, the new definition of diversity ,and the growing population of adults who opt not to have children.
- Lindsay Kunkle
  
  , Director, Head of U.S. Consultancy, Foresight Factory
  
  Lindsay Kunkle
  
  Director, Head of U.S. Consultancy, Foresight Factory
  
  With 15 years of experience in consumer data and trends, Lindsay leads Foresight Factory’s US Consultancy by helping clients understand their future consumer and implement foresight-driven strategies. Previously, Lindsay served as Vice President in the Futures Practice at Kantar and as a Senior Director at FTI Consulting – setting strategy via consumer data, trends and leading both quantitative and qualitative research. Throughout her career, Lindsay has actively worked with clients in the beverage alcohol industry as a strategic advisor, partnering with global companies such as Molson Coors, Diageo, Distill Ventures, Pernod Ricard, among others to identify the trends shaping their categories and develop innovation platforms. She is a veteran Brewbound Live presenter and has also taken the stage at other industry conferences, including the Craft Brewers Conference. Lindsay received her BA in Psychology at Duke University.
- Lindsay Kunkle, Director, Head of U.S. Consultancy, Foresight Factory
Watch Video
2:30 PM
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3:00 PM
Welcome: Making Beer Accessible to Underrepresented Groups

Location: California Ballroom - Lobby Level
Visionaries who have made beer more accessible to underrepresented groups share how bev-alc can be more welcoming, expanding the reach of and opportunities for the industry through products, philosophies and events large and small.
- Karen Hertz
  
  , Founder, Holidaily Brewing
  
  Karen Hertz
  
  Founder, Holidaily Brewing
  
  Karen W. Hertz is the founder of Holidaily Brewing Company, the largest dedicated gluten-free brewery in the U.S. A survivor of both melanoma and thyroid cancer, Karen adopted a gluten-free diet in her early 30s, only to find a lack of quality gluten-free beer options. With an MBA in Entrepreneurial Studies and 15 years of beer industry experience, she set out to change that. Since opening Holidaily in 2016, the brewery has grown over 1700% and expanded distribution to nine states in the western United States. Holidaily’s success has been recognized by Brewbound as a Rising Star and by others including Bon Appetit, Food & Wine, and the US Chamber of Commerce. Karen lives in Golden, Colorado, with her husband and twin daughters, enjoying the great outdoors.
- Day Bracey
  
  , Founder, Barrel & Flow Fest
  
  Day Bracey
  
  Founder, Barrel & Flow Fest
  
  Day Bracey is a comedian, co-host of the Emmy nominated Ed & Day in The Burgh TV series, and founder of Barrel & Flow Fest, America's first Black owned brew festival. His hobbies include drinking and paying Black people.
- Samuel Chawinga
  
  , Co-Founder, People's Republic of South Central
- Simon Chen
  
  , co-founder, Match Point Brewing
- Karen Hertz, Founder, Holidaily Brewing
- Day Bracey, Founder, Barrel & Flow Fest
- Samuel Chawinga, Co-Founder, People's Republic of South Central
- Simon Chen, co-founder, Match Point Brewing
Watch Video
3:00 PM
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Brewbound Live Pitch Slam Winner Announcement
Watch Video

One-to-Ones: Meet with Key Retailers & Distributors

Representatives from Whole Foods Market, Extra Mile, Breakthru Beverage, Applebee's, Reyes and California Beverage Solution will be scheduling meetings with beer and beverage-alcohol brands attending Brewbound Live Winter 2024 on Wednesday, December 11 and Thursday, December 12.

Limited meeting spots are available on a first-come, first-served basis. Register now to sign up.

Learn More

Brewbound Live 2024 Speakers

At Brewbound Live, beer and beverage alcohol industry innovators and experts tackle the industry’s toughest challenges and provide solutions to help you move past obstacles and reach your next milestone.

Natalie Cilurzo

Co-Founder, Russian River Brewing
Peter Skrbek

CEO, Deschutes Brewery
Rebecca Dye Yonushonis

CMO, New Belgium Brewing

Rebecca Dye Yonushonis

CMO, New Belgium Brewing

New Belgium Brewing Chief Marketing Officer with over 20 years of marketing experience, Rebecca Dye Yonushonis is fueled by curiosity, a passion for brand building, and a love for growing and developing talented teams. Rebecca joined New Belgium Brewing as Chief Marketing Officer on March 18, 2024, and plays a vital role in driving the growth of America’s largest craft brewery’s beverage portfolio. Rebecca’s leadership and marketing insight has driven significant brand transformations across a range of companies and industries, most recently as CMO of True Food Kitchen she led the wellness-focused restaurant brand through rapid expansion and growth. Previously, she held senior marketing, brand strategy, and consumer insights roles at Land O’ Lakes Inc., Dollar Shave Club, Starbucks, Molson Coors, and the Wrigley Company. She has worked on several Effie award-winning campaigns and was named Brand Innovators 40 under 40 Innovative Marketers among several other personal accolades throughout her career. Rebecca holds an MBA from the Kellogg School of Management and a BS in Marketing and International Business from The University of Dayton. Originally from the Midwest, she currently resides in Phoenix, Arizona with her husband, Ian, two stepdaughters, Mircea and Siena, and a very spoiled Springer Spaniel/Poodle mix named Elbie. Outside of the office, you can find her hiking, traveling the globe, and enjoying a football game with friends and family, likely with a Voodoo Ranger Juicy Haze in hand.
Zech Francis

SVP Global Marketing, BeatBox Beverages

Zech Francis

SVP Global Marketing, BeatBox Beverages

Zech Francis is a brand builder, investor, advisor, & serial consumer goods entrepreneur, launching brands generating over $250M in revenue. Zech started his partnership with BeatBox as an early investor, then Senior Advisor, & now oversees marketing as SVP of Global Marketing. BeatBox is one of the fastest growing ready-to-drink cocktail brands in the US, offering fun & nostalgic flavors in a sustainable & resealable package. With a deep passion for live music, our community of super fans, and creating fun, BeatBox has become the brand that’s bringing the party to the alcohol industry.
Arthur Moye

Owner and CEO, Full Circle Brewing

Arthur Moye

Owner and CEO, Full Circle Brewing

Arthur Moye is the founder and CEO of Full Circle Brewing Co. He graduated from San Jose University with a degree in Accounting in 2005. He became a CPA in 2008 and spent the first part of his career as an auditor and financial consultant for PricewaterhouseCoopers and Deloitte. In 2010, Arthur founded a successful, rapidly growing accounting firm. Then, after 15 years of homebrewing, he made the bold decision to sell his practice and follow his passion and purchased Full Circle Brewing Co. (Fresno’s longest running brewery). Since this time, Arthur has reinvented the brand and transformed the company. Today, Full Circle is the largest black-owned full-production brewing company in the U.S. with a collective portfolio of award winning beers in multiple formats and the only Black owned commercial cider brand. Since its purchase, Arthur has grown Full Circle into a $3.5 million company increasing sales by 3,800% and acquiring three brands. The company sells to 15 wholesalers and major chains including Whole Foods, Trader Joes and Safeway. Arthur has been featured in Forbes and New York Times for his work to change the face of craft brewing and manage the Full Circle business successfully. He is passionate about bringing more BIPOC brands and authentic experiences to more retailers and consumers around the world and mentoring people making the leap from corporate America to entrepreneurship.
Lester Jones

VP Analytics & Chief Economist, NBWA
Brian “BK” Krueger

VP of Business Development and Portfolio Strategies, Bump Williams Consulting
Mary Mills

Consultant, 3 Tier Beverages

Mary Mills

Consultant, 3 Tier Beverages

Mary Mills joined 3 Tier in 2022 from NielsenIQ, where she spent 14 years across client management, business development, and innovation insights. She has experience working with various clients in the food, beverage, and consumer goods industries, with 10 years focused on alcohol specifically. She holds a Marketing degree from The Ohio State University and is an avid Buckeye fan. She resides in Columbus, Ohio with her husband Andy and two children, Luke (6 years old) and Ava (4 years old).
Lauren Doll-Sheeder

Managing Partner, Doll Distributing

Lauren Doll-Sheeder

Managing Partner, Doll Distributing

Lauren Doll-Sheeder is a third-generation owner of Doll Distributing, where the focus on building brands and relationships is paramount. Her career began at Nationwide Insurance in sales, followed by a role on Anheuser-Busch’s Special Events Team. In 2014, Lauren joined Doll Distributing as a Relief Sales Representative, subsequently gaining extensive experience across Sales, Office Administration, Human Resources, and Marketing. She now serves one of the Owners and Managing Partner. Lauren is deeply committed to her community, actively volunteering and serving on numerous boards and committees in her local community, where she and her husband, Grant, are raising their three children, Caleb, Evan, and Sophie. Notably, she was the 2023 Chairwoman of the Board for the Iowa Wholesale Beer Distributors Association and currently sits on the BREW Advisory Board for the National Beer Distributors Association, supporting their mission to attract, connect, and elevate women in beer and beverage distribution. Passionate about the ongoing growth of Doll Distributing, Lauren is dedicated to fostering a working environment that team members are proud to be a part of.
Kaleigh Theriault

Director of Thought Leadership, Beverage Alcohol Vertical, NIQ

Kaleigh Theriault

Director of Thought Leadership, Beverage Alcohol Vertical, NIQ

Kaleigh has 9 years of NIQ experience and considerable background working with clients in multiple categories. She has been involved with the Beverage Alcohol category for the last five years working on Thought Leadership and client specific business questions and projects. Kaleigh brings a unique skillset of analytic capabilities, as well as commercial selling story creation, and has significant background in bringing consumer insights to the forefront in support of sales trends. She has been pivotal in the NIQ strategy and tactics for Beverage Alcohol as the industry changes and develops.
Rebecca Maisel

SVP Legal & Government Affairs, Gulf Distributing
Jennifer Hauke

Founder & CEO, Draftline Technologies

Jennifer Hauke

Founder & CEO, Draftline Technologies

Jennifer Hauke is the Founder of Draftline Technologies, the parent company of Draftline Technician Services and Draftline Data. Draftline’s platform "makes draft work better" for modern beverage distributors and third-party service companies through its suite of data-driven, on-premise compliance, market analytics, and sales tools. Draftline is the on-premise draft leader, tracking over 1,000,000 draft lines in 100,000 accounts across 40 States. Jennifer has spent the last thirty years working in the on-premise draft category, beginning with her family's company in Detroit, Michigan. With a background that includes everything from draft service, installation, administration, and routing to product research, software development, data implementation, and sales strategy. Jennifer and her husband, Drew have three children and call Winter Park, Florida home.
Mary Guiver

Principal Category Merchant, Beer, Whole Foods Market
Karen Hertz

Founder, Holidaily Brewing

Karen Hertz

Founder, Holidaily Brewing

Karen W. Hertz is the founder of Holidaily Brewing Company, the largest dedicated gluten-free brewery in the U.S. A survivor of both melanoma and thyroid cancer, Karen adopted a gluten-free diet in her early 30s, only to find a lack of quality gluten-free beer options. With an MBA in Entrepreneurial Studies and 15 years of beer industry experience, she set out to change that. Since opening Holidaily in 2016, the brewery has grown over 1700% and expanded distribution to nine states in the western United States. Holidaily’s success has been recognized by Brewbound as a Rising Star and by others including Bon Appetit, Food & Wine, and the US Chamber of Commerce. Karen lives in Golden, Colorado, with her husband and twin daughters, enjoying the great outdoors.
Paul Verdu

President, Wisconsin Brewing Company

Paul Verdu

President, Wisconsin Brewing Company

Paul became a partner and President of Wisconsin Brewing Company (WBC) in May of 2022. Under his leadership WBC doubled revenue in 2023 and has grown another 50% in 2024 led by a fast-growing beverage co-packing business, Lake Louie Brewing craft brand, Harley-Davidson Road King NA and their award-winning tap room and beer garden in Verona, WI. WBC will produce just shy of 100K BBLs this year. Paul is an experienced, results driven leader with a track record of building brands, businesses and teams within both the US and international beer business. He has held senior commercial and executive leadership positions across the US, South Africa and Canada with leading companies such as Molson Coors, SABMiller, Constellation Brands Beer Division and Miller Brewing Company. Prior to joining WBC, Paul led Tenth and Blake Beer Company, the recently sold craft beer division of Molson Coors. He has helped grow many world class brands during his career including Modelo Especial, Pacifico, Peroni, Miller Lite, MGD, Hop Valley, Terrapin and Pilsner Urquell. Paul earned his MBA in Marketing from the Red McCombs School of Business at the University of Texas, Austin. He was selected as one of 20 leaders within SABMiller to participate in the SABMiller Leadership Program, developed by the Oxford University, Said Business School. He is also a graduate of California State University, Sacramento with a Bachelor of Science Degree in Finance. Paul and his wife Lynn have three grown children and live in Delafield, Wisconsin. At any given time, you’ll find them enjoying lake life with family and friends, traveling, seeking out great new food finds, cooking, firing up the grill and smoker or supporting their favorite baseball, football, basketball or soccer teams.
Lindsay Kunkle

Director, Head of U.S. Consultancy, Foresight Factory

Lindsay Kunkle

Director, Head of U.S. Consultancy, Foresight Factory

With 15 years of experience in consumer data and trends, Lindsay leads Foresight Factory’s US Consultancy by helping clients understand their future consumer and implement foresight-driven strategies. Previously, Lindsay served as Vice President in the Futures Practice at Kantar and as a Senior Director at FTI Consulting – setting strategy via consumer data, trends and leading both quantitative and qualitative research. Throughout her career, Lindsay has actively worked with clients in the beverage alcohol industry as a strategic advisor, partnering with global companies such as Molson Coors, Diageo, Distill Ventures, Pernod Ricard, among others to identify the trends shaping their categories and develop innovation platforms. She is a veteran Brewbound Live presenter and has also taken the stage at other industry conferences, including the Craft Brewers Conference. Lindsay received her BA in Psychology at Duke University.
Day Bracey

Founder, Barrel & Flow Fest

Day Bracey

Founder, Barrel & Flow Fest

Day Bracey is a comedian, co-host of the Emmy nominated Ed & Day in The Burgh TV series, and founder of Barrel & Flow Fest, America's first Black owned brew festival. His hobbies include drinking and paying Black people.
Julie Rhodes

Strategic Business Consultant, Not Your Hobby Marketing Solutions

Julie Rhodes

Strategic Business Consultant, Not Your Hobby Marketing Solutions

With over 20 years of experience in the food and beverage industry, Julie Rhodes is an expert in beverage sales, digital marketing, distributor management, and business strategy. As the owner of Not Your Hobby Marketing Solutions, she provides fractional consulting services for small and medium-sized craft beverage companies, teaching them to work smarter, not harder. A freelance business journalist, public speaker, and 2023 Brewers Association Mentor of the Year, Julie also serves on the BA DEI Committee and instructs in craft beer business programs at multiple universities.
Samuel Chawinga

Co-Founder, People's Republic of South Central
Christian McMahan

Chief Growth Officer, Suntory RTD Company North America

Christian McMahan

Chief Growth Officer, Suntory RTD Company North America

Christian McMahan is Chief Growth Officer for Suntory RTD Company North America. He has been with Suntory since 2021 working across their US RTD portfolio. Christian has over 30+ years of beverage experience in the US including his work as Chief Marketing Officer for Heineken USA, Vice President of Marketing for Diageo North America and The Boston Beer Company.
Satoru Shimizu

President, Suntory RTD Company North America

Satoru Shimizu

President, Suntory RTD Company North America

Satoru Shimizu is the President of Suntory RTD North America, bringing nearly three decades of global experience to the role. Joining Suntory in 1995, he began his career in sales in Japan before relocating to the United States in 2006 to establish the company's presence for Japanese whisky portfolios, including Yamazaki Single Malt. Over the past decade, Mr. Shimizu has led marketing and strategic planning for Suntory Spirits and other spirits partners, including managing the House of Suntory brands, James B. Beam Distilling Co., and Maker's Mark in the Asia region. He has also served as a Board of Director for The Macallan Distillers Limited. Returning to the United States in 2023, Mr. Shimizu spearheaded the foundation of Suntory RTD's North American business. He currently leads an entrepreneurial project to establish the company's first FMB business in North America, set to launch in 2025. Mr. Shimizu's extensive experience in the alcohol industry, coupled with his deep relationships with key stakeholders
Jennifer Grant

GM and VP, Markstein Sales
Rob Tod

Founder, Allagash Brewing Company

Rob Tod

Founder, Allagash Brewing Company

Rob Tod founded Allagash Brewing Company in 1995 with the goal of giving people new experiences with craft beer. Rob continues to be an involved leader who takes pride in knowing and interacting with employees in every department at the brewery. Keeping Allagash a great place to work and a steward of the community is of utmost importance to him. Rob is the past Chair of the Brewers Association trade group and received the James Beard Award for Outstanding Wine, Beer or Spirits Producer in 2019. When he is not working, you might find him surfing, skiing, or working on his barn.
Scott Selix

Co-Founder, Climbing Kites

Scott Selix

Co-Founder, Climbing Kites

Scott is a proud graduate of the University of Iowa Tippie College of Business and College of Law. After leaving Big Law, he co-founded Lua Brewing in Des Moines, which is ranked as one of the fifty best breweries in the world. Shortly thereafter, he purchased a property on Des Moines's west side and launched Lua's second location, Either/Or Eatery & Patio. That same year, Scott founded Climbing Kites, a cannabis beverage company. Climbing Kites is poised to launch in over two dozen states in the next six months and is one of the fastest growing cannabis beverage brands in the country. Scott currently acts as CEO of HYFR Hospitality and General Counsel for Climbing Kites. He also serves on several nonprofit boards and was President of the Iowa Brewers Guild from 2018-2024.
Aaron Vargas

Managing Partner, Backpocket Brewing

Aaron Vargas

Managing Partner, Backpocket Brewing

Aaron Vargas is the managing partner for Backpocket Brewing Company with over 20 years in management experience which includes over 7 years in the brewing industry. Backpocket Brewing is one of the largest production breweries in Iowa with distribution statewide along with two satellite taprooms in Dubuque and Johnston Iowa. In his current role, he leads the management of the day-to-day operations, helping with crafting market strategy, financials and managing production as well as taproom operations. Concentrating on refocusing the brand portfolio which started as German-Style, to a more modern take at the Iowa Craft Beer Scene. Helping craft key partnerships that includes partnering with Iowa State University to become the official craft beer of the Cyclones. In early 2024, he helped create Parallel Brewery Collective with Singlespeed Brewing's owner Dave Morgan, which has now grown to 4 total member breweries helping with sales and procurement. Prior to Backpocket Brewing, he worked at Whole Foods Market where he was in store leadership in multiple stores in Houston, TX. He moved to Iowa to help run the family business in 2017 with his wife Jenny and three kids, Carly (11), Layla (11) and Colin (7).
Amy Cartwright

Co-Founder & President, Independence Brewing

Amy Cartwright

Co-Founder & President, Independence Brewing

With a love of beer and self-expression, Amy Cartwright founded Independence Brewing Co. in Austin in 2004 on a mission to craft exceptional beers for independent thinkers and drinkers. As one of the first female founded breweries in Texas, Amy has grown Independence to be one of the state’s largest, producing 20,000 barrels a year in their South Austin brewery and taproom. Rooted in a commitment to quality, innovation, teamwork, and community, she leads a diverse team dedicated to creating beers with a sense of place that celebrate individuality and creativity. They adopted the grackle as their spirit animal – because like grackles Independence beers, and the team that makes them, are bold, loud, and travel in packs. KAW!
Chris Herron

Co-Founder, BevStrategy LLC

Chris Herron

Co-Founder, BevStrategy LLC

Chris Herron is the Co-Founder of Creature Comforts Brewing Co. and former CEO for 10 years. Since launching in 2014 in Athens, GA, Creature Comforts has become one of the fastest-growing and recognized new breweries in the U.S. While at the helm of Creature Comforts, Chris was responsible for the company’s long-term strategy and vision and created a solid infrastructure that drives Creature Comforts to rank among the top craft breweries in the country. Prior to Creature Comforts, Chris spent over a decade in sales and finance at Miller Brewing Company and Diageo, culminating as a Finance Director for Diageo’s $4B US Spirits and Wine business. Chris is still an owner in Creature Comforts and currently owns a strategic execution and brand development company, BevStrategy, that supports adult-focused beverages and their owners. BevStrategy is the business development partner for the fast growing premium THC brand Climbing Kites across the South. Chris is also in the process of launching an Adult-Focused beverage fund in 2025. Chris is currently the Vice-Chairman and Treasurer of the Brewers Association. Chris was raised in Stone Mountain, GA, and resides with his wife and four children just outside of Athens, GA.
Ryan Bandy

Chief Business Officer, Indeed Brewing Company

Ryan Bandy

Chief Business Officer, Indeed Brewing Company

Ryan Bandy is Chief Business Officer of Indeed Brewing Company, a Minneapolis- and Milwaukee-based brewery founded in 2012. Ryan joined Indeed over a decade ago, getting his start in packaging, snapping PakTechs onto cans and waxing tops of bottles. He’s since served as Sales Director, leading the brewery’s distribution and sales efforts, as well as Director of Experience, growing the community impact of Indeed’s events and creating welcoming taproom spaces for the brewery’s taprooms in Minneapolis and Milwaukee. With experience in every department of the brewery, from back of the house to the taproom to leading innovation into THC, Ryan is uniquely aware of the ways brewery’s decision-making processes impact efficiencies at all levels of production, sales, and service.
Ryan Lake

Managing Director, Arlington Capital Advisors

Ryan Lake

Managing Director, Arlington Capital Advisors

Ryan has 20 years of investment banking and commercial banking experience and has sourced, structured and negotiated debt and equity transactions for beverage and restaurant companies. Ryan holds a B.S. in Finance from Arizona State University and resides in Chandler, Arizona with his wife and two children.
Sam Calagione

Co-Founder, Dogfish Head

Sam Calagione

Co-Founder, Dogfish Head

Sam Calagione, Brewer/Founder -- Dogfish Head, Boston Beer Company Sam Calagione has been focused on brewing beers with culinary ingredients since 1995 when Dogfish Head first opened as the smallest craft brewery in America. Today, Dogfish has grown into a 400+ person company and is one of the most recognized breweries in the country. Dogfish Head is based in Delaware with Dogfish Head Brewings & Eats, an off-centered brewpub and distillery, Chesapeake & Maine, a geographically enamored seafood restaurant with a James Beard nominated cocktail program, Dogfish Inn, a harbor-front beverage-themed motel and Dogfish Head Craft Brewery, a production brewery and distillery featuring a Tasting Room & Kitchen. Dogfish currently sells beers, spirits, and canned cocktails across the U.S. In July 2019, Dogfish Head proudly merged with the Boston Beer Company. Sam’s innovative style and collaborative spirit has earned him a reputation as one of the industry’s most adventurous entrepreneurs and brewers. Sam has authored four books and was named the James Beard Foundation’s Outstanding Wine, Spirits, or Beer Professional in 2017. Sam, Mariah, and their family reside in coastal Delaware.
Justin Kendall

Editor, Brewbound

Justin Kendall

Editor, Brewbound

Justin Kendall provides daily coverage of the beer industry on Brewbound.com, conducts live-streamed interviews during Brewbound's events and co-produces the Brewbound podcast. Kendall is a 17-year career journalist who led alt-weekly newspapers in Kansas City, Missouri, and Des Moines, Iowa.
Jess Infante

Managing Editor, Brewbound
Zoe Licata

Reporter, Brewbound
Simon Chen

co-founder, Match Point Brewing

Recent Event Announcements

Posted 12/11/2024 at 2:53 PM

Six Finalists Advance in Brewbound Pitch Slam

Six finalists emerged from a field of 11 contestants to secure a spot in tomorrow’s final round of the Brewbound Live Pitch Slam.

Posted 12/3/2024 at 1:39 PM

Brewbound Live 2024: Enjoy Beer, Booch + Business Conversations at 2 Beer Industry Networking Parties Next Week

We’re just 8 days away from the 2024 Brewbound Live business conference in Marina del Rey, California. Industry leaders will gather for two days of business conversations, networking and relationship building on December 11 + 12. To foster networking time in a casual setting, we’re hosting two Brewbound Live parties filled with beer, booch and business conversations.

Posted 11/27/2024 at 12:57 PM

Brewbound Live 2024: The Highs and Lows of Beer – 3 Tier Beverages & NIQ Navigate the Industry’s Contrasting Trends

Understanding the beer category’s often conflicting 2024 trends will be among the keys to winning in 2025 and beyond. Kaleigh Theriault, director of thought leadership for NIQ’s beverage-alcohol vertical, and Mary Mills, a consultant for 3 Tier Beverages, will guide attendees of the 2024 Brewbound Live business conference through the category’s highs and lows, from pricing and inflation, to higher ABV products and non-alcoholic beverages, to craft’s roller coaster by style, region and brand.

Posted 11/26/2024 at 6:16 PM

Brewbound Live 2024: Applebee’s Joins One-to-One Meetings

On December 11 + 12, Brewbound Live returns to Marina del Rey, CA, offering beer and beverage alcohol companies a unique opportunity to engage in One-to-One meetings with Whole Food’s Market, ExtraMile Convenience, Reyes Beverage Group, Breakthru Beverage, California Beverage Solution, and now, Applebee’s.

Posted 11/26/2024 at 12:43 PM

Brewbound Live 2024: Why Intoxicating Hemp is the Fifth Category

Intoxicating hemp beverages have become a hot topic among suppliers, wholesalers and retailers in search of the next big thing. The 2024 Brewbound Live business conference will bring together leaders and early movers in the burgeoning but volatile space, which some believe is poised to become its own category.

The Brewbound Live Experience

Tap Into Actionable & Timely Insights

Industry experts provide actionable insights on topics affecting the beer and beverage-alcohol industry today. Our speakers dive into industry data and examine case studies to help you overcome obstacles and cultivate growth.

Learn More

Connect with Industry Leaders

At Brewbound Live, well-connected industry veterans are in the room and ready to talk. Ask them your questions, collaborate on new ideas, and head into 2025 with a clear path forward (and a new partner or two).

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Sample the Latest Innovations

Take a first-hand look at up-and-coming beer and beyond trends before many of your competitors have a chance. Looking to have your product sampled for feedback? Just register and apply.

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Pitch Your Startup to the Industry

The Brewbound Live Pitch Slam allows emerging beer and beyond brands to showcase their products to our expert panel and in-person audience to gain feedback and industry exposure.

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Beer & Beyond Industry Leaders Attend Brewbound Live

Dec. 8-10: Dive into Beverage & RTD Spirits at BevNET Live

Head out a few days early to attend BevNET Live on December 8-10 in Los Angeles, CA. For more than a decade, the CPG industry has turned to BevNET Live to discover the latest trends and network with the beverage community. Our signature two-day event for the beverage industry brings together thought leaders, trailblazers, and the next generation of brand founders to help beverage industry professionals thrive.

LEARN MORE

Invest in the Future of Your Beer Business

Attending Brewbound Live is the first step in propelling your business into growth mode. Establish new partnerships, collaborate with beer industry experts, and walk away with the ability to make more strategic decisions for your company.

Set Up Your Brewery For Success

Brewbound Live Agenda

Brewbound Live Kick Off Party, Presented by Juneshine

Breakfast & Registration

Brewbound Live Pitch Slam Semifinal Round

Networking Break

Welcome Remarks

How Russian River Made Pliny the Younger An Experience

Open Taps: Why Draft is Beer's Biggest Opportunity

Suntory's Playbook for Winning the Fourth Category

Pitch Slam Finalist Announcement, Awards & Rising Stars Video Announcement

Lunch, Sampling & Livestream

Middle-Tier Mindmeld: How to Make Yourself a Priority

Why Intoxicating Hemp is the Fifth Category

Sampling, Networking & Livestream

NIQ/3 Tier Beverages Presentation

Platforms, Pivots & Partners: Surviving & Thriving in a Challenging Market

Beers & Networking

Official Party, Presented by Firestone Walker with NIQ and Crafted ERP

Breakfast & Registration

One-to-One Meetings with Retailers & Distributors

Why Focus is Essential in 2025

Fireside Chat: Dogfish Head's Sam Calagione

Livestream & Networking Break

Marketing Watch: Meeting Consumers Where They Are Online & IRL

Brewbound Live Pitch Slam Final Round

Lunch, Sampling + Livestream

Prepare for Turbulence: Strategies for Survivng Craft's Choppy Times

Emerging Audiences & Shifting Mindsets: Understanding Changing Drinker Demos

Welcome: Making Beer Accessible to Underrepresented Groups

Brewbound Live Pitch Slam Winner Announcement

Gold Sponsors

One-to-Ones: Meet with Key Retailers & Distributors

Brewbound Live 2024 Speakers

Natalie Cilurzo

Peter Skrbek

Rebecca Dye Yonushonis

Zech Francis

Arthur Moye

Lester Jones

Brian “BK” Krueger

Mary Mills

Lauren Doll-Sheeder

Kaleigh Theriault

Rebecca Maisel

Jennifer Hauke

Mary Guiver

Karen Hertz

Paul Verdu

Lindsay Kunkle

Day Bracey

Julie Rhodes

Samuel Chawinga

Christian McMahan

Satoru Shimizu

Jennifer Grant

Rob Tod

Scott Selix

Aaron Vargas

Amy Cartwright

Chris Herron

Ryan Bandy

Ryan Lake

Sam Calagione

Justin Kendall

Jess Infante

Zoe Licata

Simon Chen

Recent Event Announcements

Silver Sponsors

The Brewbound Live Experience

Tap Into Actionable & Timely Insights

Connect with Industry Leaders

Sample the Latest Innovations

Pitch Your Startup to the Industry

Beer & Beyond Industry Leaders Attend Brewbound Live

Dec. 8-10: Dive into Beverage & RTD Spirits at BevNET Live

Invest in the Future of Your Beer Business