Molson Coors Beverage Company

Molson Coors told distributors last week it would disband its Northeast region and close the region’s New Jersey office. The company plans to fold “all frontline distributor- or retailer-facing roles” into an expanded East region, keeping those roles intact.

Two months into his tenure as president and CEO, Rahul Goyal’s plans for Molson Coors’ future are becoming clearer. Those plans point to the company being in the market for a needle-moving spirit-based ready-to-drink (RTD) brand, committed to turning around Blue Moon Belgian White trends and building marketing campaigns around encouraging consumers to go out and socialize over beers.

Molson Coors president and CEO Rahul Goyal has plenty on his plate in his first month in the top spot, having taken over for Gavin Hattersley in October, but he’s added one more responsibility to his list: Beer Institute (BI) board chairman.

Molson Coors’ Q3 financial performance brought expected declines as the beer giant and others in the industry continue to tackle macroeconomic headwinds and soft beer trends.

Molson Coors’ declines persisted, but softened slightly in Q3, remaining “largely aligned” with expectations for the quarter, the company shared this morning.

Molson Coors Beverage Company will eliminate around 400 salaried positions across its Americas business unit by the end of December, the company announced today.

A key c-suite executive is departing Molson Coors as new president and CEO Rahul Goyal realigns the company’s leadership team and organizational structure, unwinding its Americas Commercial Organization.

Molson Coors named long-time chief strategy officer Rahul Goyal as the company’s new president and CEO, succeeding Gavin Hattersley who announced in April plans to retire at the end of the year.

British mixer brand Fever-Tree is feeling good about its collaboration with Molson Coors as it posted 4% revenue growth in the U.S. in its first half 2025 earnings results last week.

The return of professional football didn’t result in a boost to on-premise beer trends, contrary to years past. Opening weekend of the 2025 NFL season (September 4-7) led to high-single-digit declines in both draft beer (-7.3%) and packaged products (-8.3%) compared to 2024 opening weekend (September 5-8), according to on-premise tech and insights firm BeerBoard.

Craft’s off-premise performance over the last four weeks has been a tale of two channels.

The adult non-alc category is on its way to hitting $1 billion in off-premise sales as new entries shake up the top brand families and begin to drive prices down, according to market research firm NIQ.

Molson Coors’ lackluster share performance was a driving factor in the company’s soft Q2 and lowered full-year expectations. However, leadership was still able to pull out some positivity during Tuesday’s call with investors and analysts.

What do distributors want in 2025? A survey of 173 distributors from across the U.S. found that middle-tier leaders are seeking simplification and focus in programs, among other key traits. Those answers were among the takeaways from consulting firm Tamarron’s 27th annual Brewer Partnership Compass survey.