Molson Coors Beverage Company

Molson Coors Beverage Company is bringing an innovation portfolio of 8% ABV offerings strictly for the convenience channel as part of its above premium strategy for 2025.

Molson Coors chief commercial officer Michelle St. Jacques laid out the company’s 2025 strategy in the U.S. as part of its “next chapter” as she opened the 2024 distributor convention in San Antonio Tuesday afternoon. Although the core remains a top priority, Molson Coors will put a large focus on its above premium portfolio.

As it lapped the gains made in the wake of the Bud Light boycott last year, Molson Coors recorded declines in volume and net sales during the second quarter of 2024. However, company leadership was unshaken.

Hard seltzers remain down double-digits through mid-July in Circana-tracked off-premise retailers. Hard seltzer declined -11.8% in dollars and -16.1% in volume through the rolling 52-week period ending July 14.

Molson Coors-owned Leinenkugel’s is making its flagship Summer Shandy a year-round offering. Leinenkugel’s president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months.

Anheuser-Busch InBev’s (A-B) trends continue to improve in the latest monthly off-premise scans report from market research firm Circana. Meanwhile, positive growth trends for Molson Coors and Constellation Brands – the two largest gainers from A-B’s declines – decelerated, according to data through May 19.

Production at craft breweries outside of the Brewers Association’s (BA) craft brewer definition collectively declined -6% on a comparable basis, to nearly 7.6 million barrels in 2023, according to data shared in the May/June edition of the New Brewer Magazine.

Molson Coors is shifting production of full-strength Peroni Nastro Azzurro to its brewery in Albany, Georgia, beginning in August.

Teamsters have voted to ratify a contract with Molson Coors, ending a more than three-month-long strike at the major brewer’s Fort Worth, Texas, facility.

Former Molson Coors exec Pete Marino has found a new role as president of Kentucky-based Bardstown Bourbon Co.

Move over domestic premiums, imports are king. Imports overtook domestic premiums in dollar sales in NIQ-tracked off-premise channels in the four-week period ending April 20, making imports the No. 1 beer segment in scans.

Craft finished Q1 with dollar sales nearly flat year-over-year (YoY), declining -0.3% in NIQ-tracked off-premise channels (total xAOC + liquor plus + convenience) through March 30, Bump Williams Consulting (BWC) reported in its first quarterly craft report for 2024.

Molson Coors net sales increased +10.7% (+10.1% in constant currency) in Q1 2024, as the company continues to record volume growth from its core brands, the company reported today.

As part of its ongoing commitment to environmental stewardship and community engagement, Molson Coors Beverage Company is undertaking a series of companywide initiatives and volunteer activities in its hometowns and brewery sites for Earth Week 2024.