Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Diddy Sues Diageo Alleging Racial Discrimination

Diddy Sues Diageo Alleging Racial Discrimination

Music mogul and entrepreneur Sean “Diddy” Combs is suing business partner Diageo today alleging that the brands he co-owns with the spirits group, Cîroc Vodka and DeLeon Tequila, were given worse treatment because he’s Black.

Spirits-Based RTDs May Soon Be More Accessible in California

Spirits-Based RTDs May Soon Be More Accessible in California

Legislation to expand sales of spirit-based ready-to-drink (RTD) cocktails in California is moving forward today, after the state Senate unanimously passed a bill allowing those products to be sold in grocery and convenience stores.

With Assist from Taylor Swift, Halfday Brings Spirit-Based Cocktails into Kegs

With Assist from Taylor Swift, Halfday Brings Spirit-Based Cocktails into Kegs

Tonight when hordes of fans are pushing their way towards refreshment stands at Massachusetts’s Gillette Stadium during the opening night of Taylor Swift’s much-heralded tour, they’ll have the option to order a glittery purple cocktail inspired by the pop star’s hit, “Lavender Haze.”

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

‘You Have To Do Volume’: A Look At E. & J. Gallo’s Vision For Fishers Island Lemonade

There were several factors that made ready-to-drink (RTD) canned cocktail Fishers Island Lemonade an attractive acquisition target for E. & J. Gallo: premium positioning, high reorder rates, excellent taste and founder Bronya Shillo’s pioneering vision for canned cocktails. The New York-based brand agreed to be acquired by Spirit of Gallo, E. & J. Gallo’s spirits division, earlier this month.

The 5 Ways RTD Alcohol Consumption is Changing, According to NIQ

The 5 Ways RTD Alcohol Consumption is Changing, According to NIQ

Ready-to-drink (RTD) beverage alcohol consumption has grown 104% in the past two years, according to NIQ, but how are consumers making shopping decisions, and where are they enjoying the growing variety of flavored malt beverages, canned cocktails and seltzers?

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA Launches Red Stripe Canned Rum Cocktail

Heineken USA has released its first spirit-based portfolio extension of Jamaican beer brand Red Stripe with Red Stripe Rum Drinks. The canned cocktail will roll out in Florida starting today, and is set to hit select markets in the Northeast throughout the spring.

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez Launches RTD Cocktail Delola

Jennifer Lopez is the latest high-profile name to jump into the rising ready-to-drink cocktail category with the launch of The House of Delola, a new Beam Suntory-backed brand of spirit-based, pre-mixed drinks which is set to debut this spring with its first product, Delola Spritz.

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

How Heritage Distilling is Building a Network of Tribal-Owned Distilleries

In 2017, the Chehalis Tribe, comprised of around 900 members living on just over 11 square miles of reservation in southwest Washington, decided to construct a community-owned restaurant, brewery and distillery. There was just one problem: distilling on tribal lands was illegal.

Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard Acquires Stake in Skrewball Whiskey

Pernod Ricard has made a play for flavored whiskey by acquiring a majority stake in peanut butter flavored Skrewball whiskey, the company announced today.