Ferron Salniker

Ferron Salniker

Spirits Editor

Ferron Salniker is the Spirits Editor, guiding our coverage of the spirits and RTD cocktail space. She reports for BevNET.com and Brewbound.com on everything from new subcategories in established liquor types to the growth of the craft spirits business.

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Posts by Ferron Salniker

Beam Suntory Names New CEO

Beam Suntory Names New CEO

Beam Suntory CEO Albert Baladi will be stepping down and passing the baton to Greg Hughes, who serves as the company’s senior vice president chief growth and brands officer, the company announced yesterday.

How BuzzBallz Has Kept The Party Rolling

How BuzzBallz Has Kept The Party Rolling

In a new ad campaign, Workaholics actor Blake Anderson takes on a question likely popping up on college campuses around the county: why does ready-to-drink cocktail BuzzBallz come in a round, tennis ball-sized bottle?

Low-Alc Haus Relaunches Under New Ownership

Low-Alc Haus Relaunches Under New Ownership

Sometimes it’s better to be right than to be early. Before the no/low alcohol category grew into a $11 billion business, Haus, a low-ABV Sonoma-based aperitif brand launched to much buzz in 2019.

Diageo, Diddy Officially Sever Ties

Diageo, Diddy Officially Sever Ties

Sean “Diddy” Combs’ signature album may be “No Way Out,” but Diageo apparently didn’t get the message.

Is Ready-to-Serve Crashing The Premium Party?

Is Ready-to-Serve Crashing The Premium Party?

After an explosive few years, the ready-to-drink rise is showing signs of moderating but larger formats of pre-mixed cocktails may be an emerging growth opportunity, according to NIQ during the company’s C360 conference yesterday.

IWSR: Five Trends Impacting Global BevAlc Growth

IWSR: Five Trends Impacting Global BevAlc Growth

Global beverage alcohol is projected to deliver over $21.6 billion to the global economy by the end of 2023, with premium plus segments and no/low alcohol representing bright spots, according to a report from the IWSR Drinks Market Analysis released today.